Marketing
Is your practice profitable? Most medical aesthetic practices can answer this question quite easily. A review of accounting statements or tax returns will tell you if your operation is in the red...
Practices that are questioning the value of social media marketing may want to consider the following numbers. In October 2012, Facebook topped 1 billion users with 600 million mobile users....
When properly managed, a practice’s brand is one of its most valuable assets. Building and promoting a unique identity—known in the trade as “branding”—is a technique all businesses and...
Cross promotions between local businesses that share similar clienteles can boost new patient referrals for physicians in the short-term and build relationships that support a cosmetic practice...
Retail sales have not historically played a large role in medical practices. But they are a natural fit for medical aesthetic practices and medspas. Spa surveys have shown that more than 80% of...
Cheryl Whitman, author and owner of Beautiful Forever Aesthetics Business Consulting (www.beautifulforever.com),...
