Business > Marketing | MedEsthetics

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LiveLoveSpa.com Becomes Synchrony's First eCommerce Partner in the Cosmetic Space

Beauty professionals can now access CareCredit financing directly through LiveLoveSpa.com's online checkout.

Madison Dini & Chad Lindemann

Lynch Regenerative Medicine Appoints Madison Dini and Chad Lindemann to Executive Board

The dual appointments signal a sharpened focus in compliance, growth, and brand elevation.

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Bakersfield’s Leading Medical Aesthetic Clinics: Reviews and Recommendations

The medical aesthetic scene in Bakersfield is becoming more and more exciting each year, with clinics raising the bar on patient experience, clinical oversight, treatment offerings and technological advancements. Here are the top-rated clinics for medical aesthetics in Bakersfield, California, you need to have on your radar.

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Marketing in medical aesthetics isn’t just promotion—it’s patient education that builds trust, shapes expectations and improves outcomes before anyone even walks in the door.

Marketing as a Form of Patient Education: Why Thoughtful Content Reduces Fear, Misinformation and Unrealistic Expectations

Patients form trust based on how consistently clear and professional a practice appears across every place they encounter it.

Visibility vs. Credibility: How Patients Interpret a Surgeon’s Online Presence

Medspas achieve greater success by adopting a holistic “inside-out” approach that combines traditional aesthetic treatments with medically supervised wellness services.

Why Modern Medspas Are Adding Wellness—and How to Effectively Integrate and Market These Programs

Streamlining Success: Meevo Addresses Inefficiencies in Multi-Location Spa Operations

Beauty Rep connects aesthetic practices with brands through shared product education, analytics and communication tools.

Beauty Rep Launches to Streamline Brand–Practice Collaboration for Aesthetic Providers

A newly launched platform is aiming to streamline how aesthetic brands and practices collaborate, including sharing education, marketing materials and product management.

Medspa OrangeTwist's award-winning campaign, developed in collaboration with Moontide, brought humor and heart to self-care, reshaping how medspa brands connect with consumers on social media.

In a Scroll-Stopping World, Stories Win: How Aesthetics Brands Can Use Social to Connect, Not Just Convert

In a crowded aesthetics market, brands can stand out by leading with emotional storytelling and human insight—shifting the focus from services to real-life struggles.

Learn how top aesthetic practices use digital marketing, social media, and AI to attract and convert patients in today's competitive landscape with Cutera.

Boost Patient Acquisition Through AI, Social Media, Visual Storytelling with Cutera’s Marketing Experts

Learn how digital marketing tools—from Google Ads to AI platforms like ChatGPT—are revolutionizing how practices attract and retain patients.

When an influencer shares their experience with a medspa’s treatments or services, their followers often view it as a form of validation. This 'social proof' can build trust and encourage potential patients to visit the spa.

How Influencer Partnerships Can Boost Patient Growth and Credibility for Medspas

Influencer partnerships can be highly valuable to medspas, helping them to attract new patients, boost credibility and drive performance in various ways. Here’s how influencer collaborations can support a medspa’s goals.

Unlike older generations, Gen Z prioritizes self-expression, subtle enhancements and authenticity in their approach to beauty and aesthetics.

Gen Z in the Aesthetic World: Strategies for Attracting the Next Generation of Patients

The aesthetics industry is at a pivotal point, as Gen Z, ages 15-28, emerges as a significant consumer group.

Crown Aesthetics has unveiled a new direct-to-consumer campaign, titled 'Feel Seen,' a compelling film series that highlights personal stories from individuals who have used the SkinPen.

SkinPen Launches 'Feel Seen' Campaign with Olivia Culpo, Empowering Consumers to Embrace Confidence Through Microneedling

Crown Aesthetics has unveiled a new direct-to-consumer campaign for SkinPen, titled "Feel Seen."

Medspas are increasingly implementing budget-friendly options to cater to price-sensitive clients, becoming a “one-stop destination”, particularly for Gen Z and millennials who are more interested in non-invasive wellness programs and skin care.

Medspas Embrace Budget-Friendly Options to Attract Price-Sensitive Patients, Offering One-Stop Wellness and Skin Care Solutions

Medspas are increasingly implementing budget-friendly options to cater to price-sensitive clients, becoming a “one-stop destination”, particularly for Gen Z and millennials who are more interested in non-invasive wellness programs and skin care.

Artificial intelligence (AI) has become a powerful tool in marketing and operations for various industries, and the medspa sector is no exception.

AI is Creating a More Personalized, Efficient and Convenient Medspa Experience

AI is making waves in medspas, primarily by enhancing the customer experience in several key ways.

Incorporating retail effectively is a transformative move, one that positions your practice not only as a provider of services, but also as a trusted aesthetic partner in patients' skin care journeys.

Unlocking Untapped Retail Revenue Potential in your Aesthetic Practice

As patients increasingly seek a full spectrum of care, this shift creates an opportunity for practices to incorporate retail as a core revenue driver.

Minimally invasive treatments are attracting individuals who previously avoided medaesthetic procedures due to concerns about pain or downtime.

Editor's Eye: A Transformative 2025

As the incoming associate managing editor for MedEsthetics, I’m thrilled to begin 2025 in this new role in which I get to explore the latest trends and findings in the everchanging realm of medical aesthetics.

Bliss, an online platform designed to pair patients with a surgeon based on preferences and budget, has reportedly produced the first AI-generated visualization tool, Bliss Imagine.

Dr. Miami: Bliss Imagine Enables Patients to Visualize Results Before Commitment, Matches Surgeon According to Budget, Goals

Bliss, an online platform designed to pair patients with a surgeon based on preferences and budget, has reportedly produced the first AI-generated visualization tool, Bliss Imagine, for patients to see outcomes before the commitment.

The geriatric population is driving the medical spa market, particularly via wellness tourism.

Wellness Tourism, Geriatric Consumers & More Drive Medical Spa Market Growth

The geriatric population continues to drive the medical spa market via wellness tourism, with the market expected to grow by an estimated $27 billion from this year through 2028.