ASDS Survey Shows Impact of Digital Resources on Consumer Choice

ASDS 2019 Consumer Survey

An online survey of 3,645 consumers revealed that interest in cosmetic procedures continues to be strong with almost 70 percent of respondents reporting that they are currently considering a cosmetic treatment. The desire to feel more confident, appear more attractive, look as young as they feel and do something for themselves were the primary motivations behind exploring cosmetic procedures. Survata conducted The American Society for Dermatologic (ASDS) Consumer Survey on Cosmetic Dermatologic Procedures from July 30 to August 27 through its web-based service.

The top five treatments consumers are considering include:

  • Body sculpting (58 percent)
  • Ultrasound, laser, light and radiofrequency treatments for smoothing wrinkles or tightening skin (56 percent)
  • Laser hair removal (51 percent)
  • Microdermabrasion (51 percent)
  • Injectable wrinkle relaxer (47 percent)

Respondents reported that online resources and social media impact their selection of provider, cosmetic procedure and skincare purchases. Social media ranked in the top three factors in buying decisions for skincare products and ranked sixth among factors influencing the decision to have a cosmetic treatment. A provider’s social media presence influenced 43 percent of consumers’ decisions to schedule an appointment, and 41 percent of patients follow their current or potential provider on social media. Influencers and celebrities have the largest portion of consumer attention with 95 percent following, viewing and engaging in their content.

Consumers are also utilizing rating and review websites to seek information on previous patients’ experiences with cosmetic providers. Sixty-nine percent of respondents said these resources impact their decision for a cosmetic procedure provider. The top sites visited are:

  • WebMD (20 percent)
  • Facebook (12 percent)
  • Physician website (11 percent)
  • Yelp (11 percent)
  • Healthgrades (10 percent)
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