ihansen's blog

Birthday Loyalty Programs: A Powerful Practice-Building Opportunity

Birthday Rewards for Patients

By Cheryl Whitman, Beautiful Forever Consulting

In a successful practice, patient referrals generally account for up to 80 percent of the patient volume of the practice. An effective tool to remind patients that you are thinking of them and appreciate their patronage is remembering them on their birthdays. A patient’s birthday is an excellent opportunity to make them feel special.

Marketing Minute: Using Facebook to Drive Leads, Not Just Likes

Facebook Ad Leads

By Angela (Miller) Hamilton, Facebook Marketing Expert at ReachLocal

With more than 1.71 billion active users on Facebook, social media advertising is an important way for medspas and medical practices to reach local consumers online. Most facilties have a company page and perhaps purchase a few paid “boosted” posts each month. But once they have a social media presence in place, medspas and aesthetic practices often struggle with how to best capitalize on their Facebook presence.

Grow, Baby, Grow: Adding Another Provider to Your Team

Adding Another Provider

By Mara Shorr and Jay A. Shorr

When it comes to growing your team or providers, we always advise practices to proceed thoughtfully and strategically. If you make a sudden decision because you’re feeling the heat, you can get burned with a new hire.

Following is an outline of steps and objectives to consider when expanding your aesthetics team. The first step is to determine your staffing needs

Marketing Minute: Creating Effective E-Newsletters

Creating Effective Newsletters

By Mara L. Shorr and Jay A. Shorr

Each day, your patients’ email inboxes are flooded with e-newsletters and e-blasts craving their attention. Whether they come from daily deal sites, their favorite big box stores or their tried and true online retailers, the sheer volume of these newsletters are causing consumers to hit the delete button without even opening up the email.

So in a sea of sameness, how can you make your e-correspondence stand out?

Marketing Minute: Drafting Letters to the Editor, Opinion Articles and Letters of Endorsement

Cheryl Whitman

By Cheryl Whitman, Beautiful Forever Consulting

When practices think of marketing, they typically think of web-based advertising, print ads, in-house signage or open house events. But letters to the editor, opinion editorial (op-ed) articles, and letters of endorsement can be some of the most meaningful ways to get the word out about you and your medical practice.

Marketing Minute: Breathe life into your social media

Nancy Trent, Trent & Company

By Nancy Trent
President, Trent & Company Marketing Communications

Some brands thrive on social media, while others consider it a necessary evil. If your practice or medspa is in the latter category, you are likely doing what we call “check-the-box” social media marketing—making periodic updates with specials and holiday wishes. But if you’re ready to thrive in today’s competitive marketplace, you need to start genuinely engaging your target audience online.