The Boutique Approach

Heather Roberts, MD, chose a smaller footprint with no physician extenders to offer her patients personalized care.
Heather Roberts, MD

Entering the field of cosmetic medicine poses some unique challenges for physicians. Success in a fee-for-service arena requires more than just topnotch medical training. Practitioners must also learn to balance the responsibilities of business ownership and self-promotion with responsible patient care. Heather Roberts, MD, a West Los Angeles-based dermatologist and clinical associate professor of dermatology at the University of Southern California’s Keck School of Medicine, addressed these challenges by working under the tutelage of more experienced mentors as she honed both her professional and entrepreneurial skills.
“I spent several years moving around and learning what I liked and didn’t like and what worked well and what didn’t in each office,” she says. During this time, she had the opportunity to work in the office of one of her mentors from the Keck School—where Dr. Roberts performed her dermatology residency—the late Kathleen Adair, MD. “She was so organized in her practice and showed me how to manage things smoothly, including many techniques I still use to this day.”

Photography by Armando Sanchez