Catherine Maley

A Simple Exercise To Track Conversions

Cosmetic patient

Cosmetic practices focused on bringing in new patients often spend 10% or more of their projected revenues on marketing initiatives. But budgeting the money is only the beginning, says Catherine Maley, founder of Cosmetic Image Marketing (www.cosmeticimagemarketing.com). In order to optimize marketing efforts, she recommends that physicians undertake a simple exercise to track their prospect-to-patient conversions: Go through your schedule and look at the last 20 to 100 patients who had high-ticket procedures performed in your practice. Now look for important trends, such as: