Catherine Maley

A Simple Exercise To Track Conversions

Cosmetic patient

Cosmetic practices focused on bringing in new patients often spend 10% or more of their projected revenues on marketing initiatives. But budgeting the money is only the beginning, says Catherine Maley, founder of Cosmetic Image Marketing ( In order to optimize marketing efforts, she recommends that physicians undertake a simple exercise to track their prospect-to-patient conversions: Go through your schedule and look at the last 20 to 100 patients who had high-ticket procedures performed in your practice. Now look for important trends, such as: