marketing

Practice Checkup

A regular review of key aspects of your business will help you retain existing patients and attract new ones.
MedEsthetics July/August 2019

Just as people need annual checkups as well as healthy daily habits to operate at their peak, medspas and aesthetic practices should conduct regular evaluations to ensure their businesses are in the best possible shape. While some areas of attention need to be as routine as, say, brushing our teeth, others can be tended to on a slightly less frequent basis, much like annual health screenings.

Practice Management: Your Staff is Your Best Publicity Asset

Help your employees understand their value as practice ambassadors and watch your patient base grow.
Your Staff is Your Best Publicity Asset

Open house events, online advertising campaigns and social media marketing are all popular ways to attract new patients. But there’s another, less obvious (but equally effective) way to promote your business every day — at no extra cost to you: via your employees.

ALPHAEON Acquires Licensing Rights To TouchMD

ALPHAEON Corporation, a lifestyle healthcare company and wholly-owned subsidiary of Strathspey Crown Holdings LLC, has acquired worldwide licensing rights to TouchMD (www.touchmd.com), an interactive software platform that helps specialty physicians educate patients before, during and after practice consultation. The software was designed to increase practice conversion rates and enhance the patient experience.

Practice Building: Professional Networking

Face-to-face networking is an inexpensive way to materially grow your practice.
Practice Building: Professional Networking

Networking is a low-budget, high-impact way to grow your practice. It is one of the most effective practice-building tools available, because it creates personal bonds that lead to trusted referrals. To be successful, networking efforts must be targeted toward building reciprocal relationships. It is all about how you can help others, as well as how others can help you.

Branding Your Practice

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Developing a brand for your practice pays off in more qualified leads and increased patient satisfaction.
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Branding Your Practice

When properly managed, a practice’s brand is one of its most valuable assets. Building and promoting a unique identity—known in the trade as “branding”—is a technique all businesses and individuals can use to effectively market themselves and their services. As a physician, your personal brand sends a clear, consistent message about who you are and what you have to offer. It sets you apart from every other physician in your specialty and can help position you as a niche expert.

Business Consult: Pay Per What?

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Tips to optimize the results of pay-per-click advertising campaigns.
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Pay Per What - Mouse pad

Whether we pull up Google to find a place to eat lunch or perform a Yahoo! search to get the scoop on a celebrity’s nose job, most of us search the Internet daily. But have you ever thought about how these search engines find and categorize their information? For example, if you type the phrase “Local Botox Injections” into your favorite search engine, why will one medspa’s website be featured on the first page while another reputable medspa’s website will be relegated to page 10?

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