Practice Marketing: Growing Your Network

How to expand your professional network for new patient referrals.
MedEsthetics October 2019

Sir Richard Branson, the British business magnate, billionaire and high school dropout, said, “Succeeding in business is all about making connections.” While your medical practice may not be the next Virgin Airlines, professional networking can make the difference between having a mediocre practice and a highly successful one.
Professional networking is the process of building professional relationships. These relationships help you by bringing in new patients through referrals.

Practice Marketing: Community Networking

Maximize your local networking efforts by setting goals and tracking outcomes.
MedEsthetics May/June 2017

Networking—a process by which one develops contacts and exchanges information with other people solely for the purposes of developing one’s business—is effective because it creates personal bonds based on trust and admiration. Conferences and professional associations provide valuable networking opportunities for physicians because they allow you to develop relationships that increase referrals, but this is only the tip of the iceberg. Your local community also offers a plethora of networking opportunities through which you can grow your practice.

Practice Building: Professional Networking

Face-to-face networking is an inexpensive way to materially grow your practice.
Practice Building: Professional Networking

Networking is a low-budget, high-impact way to grow your practice. It is one of the most effective practice-building tools available, because it creates personal bonds that lead to trusted referrals. To be successful, networking efforts must be targeted toward building reciprocal relationships. It is all about how you can help others, as well as how others can help you.