patient satisfaction

Practice Marketing: Missed Opportunities

Practices and medspas often overlook these effective and easy-to-implement marketing strategies.
Business Consult

It is very common for medical aesthetic practices to vacillate between one of two extremes when it comes to marketing their products and services. They either try to do a little bit of everything or they eschew marketing campaigns entirely; after all, shouldn’t their skills be enough to bring in patients and keep them coming back? The reality is, neither approach is going to get you where you want to go in terms of long-term growth and success. It takes strategic planning to ensure that you are using your marketing resources wisely.

Lean Strategies Improve Practice Efficiency and Patient Satisfaction

Make your practice more efficient

A recent study in the American Journal of Managed Care (March 2017) followed primary care practices that underwent a “Lean” redesign and found improved workflow, higher physician productivity and more satisfied patients.

The Lean approach, taken from the manufacturing industry, brings together team members to review processes and identify value-added and non-value-added steps. The goal is to create an ongoing improvement of your processes to reduce waste and enhance the value of your products or services.