practice management

Rules of Engagement: Patient Privacy

Understanding the most likely threats to patient privacy can help protect your practice against breaches and HIPAA violations.
MedEsthetics Nov/Dec 2018

When healthcare attorney Bradford E. Adatto, Esq. of Dallas-based firm ByrdAdatto opened the email, “My eyes almost fell out of my head,” he says. There was a message time stamped 11:00 p.m. from one of his clients, a plastic surgeon, asking him to call immediately. The doctor had been in surgery since 5:00 a.m. and when he checked his email that evening, a patient had sent a link to a review she had posted. “The patient had posted a negative review complaining about the poor outcome she’d experienced and stating that the doctor’s license should be pulled,” explains Adatto.

End-of-Year Tax Planning

New tax provisions make end-of-year tax planning even more important for practices and medspas.
MedEsthetics October 2018

Last December the Tax Cuts and Jobs Act (TCJA) was signed into law. The new legislation is broad in scope and can potentially lower the tax burden on most U.S.-based businesses. But reaping the benefits requires understanding how deductions have changed and how your practice or medspa’s business entity and accounting methods impact its use of new deductions and tax credits. Following are some the key changes to consider as we enter the last quarter of 2018.

Practice Management: Your Most Important Hire

What to look for in a patient care coordinator.
Business Consult October 2018

Do you know which employees (other than those who provide care) in an aesthetic practice have the greatest impact on practice revenue? The answer is patient care coordinators. This is because patient care coordinators are responsible for the majority of patient interactions. They help to ensure the quality of patient care. And when selected and trained properly, they build deeper patient relationships, leading to higher patient satisfaction, more bookings and more referrals. Given the importance of this position, hiring for the role shouldn’t be taken lightly.

How To Keep Your "A" Players

How to retain your top-performing employees in a hot job market.
Business Consult September 2018

It’s a nightmare scenario for any business: A star employee suddenly resigns and accepts a position with a competing practice. Out the door goes years of experience, in-depth knowledge of your practice and industry, and perhaps a good number of hard-won patient connections.

Perhaps you were even grooming that top-performing employee for a management role. “When you lose your best employees you lose not only their skills but also their leadership potential,” says David Dye, President of Let's Grow Leaders, a management consulting firm in Washington, D.C.

Legal Issues: Restrictive Covenants

Restrictive covenants can help protect your business, but they must be reasonable and are not always enforceable.
MedEsthetics July/August 2018 Legal Issues

It is not uncommon for an employee to leave a company and join a competitor’s business or launch their own shop in the same community. As a practice owner in the highly competitive arena of aesthetic medicine, it is understandable that you would want to protect your business against loss of patients, particularly when that loss may come at the hands of an employee who has benefited from hours of training and years of building professional and patient contacts in your facility.

Practice Management: Onboarding for New Employees

A comprehensive onboarding process will set your new hires up for success.
Welcoming New Hires

You’ve wrapped up the interviews and extended an offer of employment to your top candidate. But the hiring process isn’t done yet. Now, you need to help integrate your new employee into your practice or organization through a process known as “onboarding” (also called organizational socialization).

Legal Issues: Employee Leave FAQs

Employer requirements under family medical leave laws
Understanding Employe Leave Laws

Suppose your front office manager asked for a leave of absence to care for an ailing family member. Do you know his rights and your obligations? For example, “How much time off are you required to offer for family medical leave and maternity/paternity leave? Must you pay the employee during leave? And in what situations (if any) can leave be extended?”

Combatting Burnout

Two courses at the 2018 American Academy of Dermatology, held last week in San Diego, California, addressed the growing concern of physician burnout. A panel of dermatologists discussed the impact of burnout on providers during the session, “Bureaucracy, Compliance, and Burnout: What it Means to Dermatologists.” Much of the discussion centered on the impact that online reviews can have on the physician’s psyche. With Yelp and social media, consumers are quick to hit “send” on scathing reviews. Unfortunately, physicians are prohibited by HIPAA rules from responding.

Practice Management: Future-Proofing Your IT System

Practices can save money and downtime by considering future needs as they investigate IT options.
MedEsthetics July/August 2017 Business Consult

Technology plays an integral role in healthcare today. Not only have electronic medical records (EMR) become the law of the land, but practices also benefit from the use of practice management software and integrated sys­­tems that offer online booking, lead tracking and social media management.

Implementing EMR and practice management systems involves a number of challenges in that they are costly, they evolve rapidly and they can quickly become obsolete. Therefore, it is important to look ahead as you investigate IT vendors and products.

Adding e-Commerce

Selling skincare products through your practice website can be a good source of revenue and provide a more convenient option for patients.
e-Commerce Considerations

THE INTERNET HAS changed the way people shop. Today, consumers go online to purchase everything from clothes to cars and even movie tickets. If your practice retails skincare products, adding online ordering to your website can expand your audience, build sales, and improve the patient experience by providing a convenient way to browse and purchase products. The key is to determine what you hope to accomplish with your e-commerce site and incorporate the right features to help you reach those goals.