Practice marketing

Google Trends Can Help Guide Practice Marketing Efforts

Online Tools To Understand Patient Needs

Google Trends, a free online tool, can help medical aesthetic practices identify patient interest in specific procedures both by region and season. In the August 2019 issue of the Aesthetic Surgery Journal, Jonathan D. Tijerina, et al, reviewed Google Trends search terms from January 2004 to December 2017. Then compared that data to annual procedure statistics reports of the American Society of Plastic Surgeons (ASPS) from 2006 to 2017 and American Society of Aesthetic Plastic Surgery (ASAPS) from 2004 to 2017.

Practice Marketing: Run with Radio

Radio advertising is an effective practice-marketing option. Here’s how to make the most of it.
MedEsthetics May/June 2019

In our fast-paced world infused with multiple channels of communication, radio persists. That’s because radio pairs perfectly with whatever else we’re doing, whether it's working, driving or just relaxing. With the flick of a dial, we have instant access to our favorite music, interesting interviews, sports and commentary. As a practice owner, you can have a lot of fun while building your business with radio advertising and marketing.

Practice Marketing With Instagram

Building your patient base through Instagram.
MedEsthetics March 2019

Instagram has become wildly popular in recent years. Today it boasts 1 billion active users—30 percent of whom are between 25 and 34 years old. The visual focus of this photo- and video-sharing social networking site is a natural fit for the medical aesthetics industry and offers fertile marketing ground for practices that want to reach out to young adults interested in looking and feeling their best.

Online Privacy Legislation

California’s new Consumer Privacy Act: What you need to know.
MedEsthetics October 2018 Legal Issues

new California law, the California Consumer Privacy Act of 2018 (CCPA), may affect how you do business—even if your facility is not based in California. The law, which raced through the state legislature in June and was signed by Governor Jerry Brown almost immediately, is the first statewide legislation in the United States that not only applies to California businesses, but to any business that engages and sells services to California consumers online.

Page 1 Acquires Strategic Edge

Digital marketing agency Page 1 Solutions has acquired Strategic Edge Partners, a marketing agency providing online, print and on-site services to plastic surgeons, aesthetic and dermatology practices, medspas and industry suppliers. Dana Fox, president and CEO of Strategic Edge Partners, has joined Page 1 Solutions as vice president of practice development.

Hitting the Mark

How to identify and connect with your target market.
Business Consult July/August 2018

For a medspa or medical aesthetic practice to grow and prosper, it’s crucial to find and entice the people in your community who can support your business—particularly if your office is in a highly competitive area. To claim your share of the market and connect with that target base, it’s also smart to identify the unique characteristics, or differentiating factors, that set your practice apart from the competition.

How can practice owners identify their target markets and entice those prospects to visit their offices? The first step is to conduct a feasability study.

Integrated Digital Marketing

Creating a multi-channel online marketing presence.
Increase patient leads and retention

In the past decade, marketing and advertising efforts have moved online to capture consumers where they shop, get informed and spend most of their time. “Things have evolved over the past 10 to 15 years from traditional face-to-face marketing, sending cards and making phone calls to almost exclusively digital marketing,” says Timothy Katzen, MD, a plastic surgeon in Beverly Hills, California.“We still send out the occasional card, but the majority of our communication is digital.”

eRelevance Announces new VP of Inside Sales

Automated marketing company announces new VP

eRelevance Corporation, an automated marketing service for small- to medium-size businesses, has hired John Finocchiaro as vice president of inside sales. Finocchiaro, who will lead and continue to build an inside sales team focused on tripling sales of the eRelevance customer marketing service over the next 12 months, brings 15 years experience to the position. Most recently, he was senior manager at Dude Sales. Prior to that, he served as VP of inside sales at Knowledge Tree.

Getting the Guys

Interest in cosmetic procedures among men offers potential for practice growth, but bringing them in the door takes time.
Attracting Male Aesthetic Patients

American men are more aware of their appearance than ever—and also more open to the idea of cosmetic enhancement. A recent survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) found that nearly one-third (31%) of men are extremely likely to consider aesthetic treatment. Yet they account for only 9.3% of surgery patients and 8.9% of those seeking minimally invasive procedures, according to 2016 statistics from the American Society of Plastic Surgeons (ASPS).