skin care

Obagi Medical Launches SUZANOBAGIMD Product Line

Obagi Launches New Antiaging and Acne Line

Obagi Medical has launched a new line developed in partnership with Suzan Obagi, MD, associate professor of dermatology and plastic surgery at the University of Pittsburgh Medical Center (UPMC). The SUZANOBAGIMD line includes seven products—Foaming Cleanser, Balancing Toner, Acne Cleansing Wipes, Cleansing Wipes, Soothing Complex Broad Spectrum SPF 25, Intensive Daily Repair (IDR) and Retivance Skin Rejuvenating Complex—formulated to cleanse dirt and other impurities while defending against UV rays and rejuvenating the skin.

Succeeding in Retail

Considering adding retail products to your practice? Here’s what you need to know about product selection, marketing and managing sales.

Selling skincare and other products that appeal to your patient base can be an additional revenue stream for your medspa or practice. But for more money to flow in, you’ll need to sell quality merchandise, display products attractively and properly promote them.

Michael Lin, MD, offers products that complement the procedures he provides and the medical conditions that he treats at his practice, Advanced Dermatology and Skin Cancer Institute, which has four locations throughout Southern California.

Michael Gold, MD, Joins AVITA Advisory Board

Michael Gold Joins Avita Scientific Advisory Board

Dermatologist Michael H. Gold, MD, has joined the Scientific Advisory Board of AIVITA Biomedical, a clinical research company and commercial skincare product developer. He joins other notable skincare professionals including: Mary Lupo, MD, founder of the Lupo Center for Aesthetic and General Dermatology; Zoe Draelos, MD, research and clinical dermatologist; and consumer skincare industry veteran Susan Bloomfield in this role. Dr. Gold’s addition comes as AIVITA prepares to launch its upcoming ROOT OF SKIN line of rejuvenating skincare products.

Cutting Edge Ingredients

A closer look at some of the most buzzworthy new ingredients in antiaging skin care.
The science behind antiaging ingredients

New products that promise to “unlock a more youthful appearance,” “turn back the hands of time,” and “reset the aging process” bombard consumers and skincare professionals on a seemingly daily basis. While we know that topical skincare is vital to skin health, the question is, do these new ingredients deserve a space on your retail shelves?

Adding e-Commerce

Selling skincare products through your practice website can be a good source of revenue and provide a more convenient option for patients.
e-Commerce Considerations

THE INTERNET HAS changed the way people shop. Today, consumers go online to purchase everything from clothes to cars and even movie tickets. If your practice retails skincare products, adding online ordering to your website can expand your audience, build sales, and improve the patient experience by providing a convenient way to browse and purchase products. The key is to determine what you hope to accomplish with your e-commerce site and incorporate the right features to help you reach those goals.

Go Your Own Way

Launching a private label line.
The pros and cons of private label skin care.

Retail skincare products offer several benefits to aesthetic patients and practices. They help patients protect the health of their skin and maintain the results of in-office treatments, while providing an additional source of ongoing revenue for the practice. The challenge is that with so many online and brick-and-mortar retailers offering high-end skin care, patients naturally shop for the best deals on their favorite brands.

Intensive Moisture

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Topix Phamaceuticals Replenix Pure Hydration Moisture Balm

Replenix Pure Hydration Moisture Balm from Topix Pharmaceuticals targets severe dryness and signs of aging with the brand’s Triple Layer Moisture Technology, a blend of humectant hyaluronic acid, emollient vitamin E and squalane, and proprietary Biomimetic Ceramide Complex. Other actives include antioxidants bisabolol and resveratrol to soothe the skin while guarding against environmental damage, and tetrapeptide-21 to minimize the appearance of fine lines and wrinkles.

Contact: 800.445.2595, www.topixpharm.com.

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Antiaging Trio

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SkinBetter Science Smoothing Kit

All three products in the SkinBetter Science Smoothing Kit are formulated with the patented InterFuse delivery system, which allows molecularly large actives to penetrate the skin. The Daily Treatment Cream (Face) features a blend of peptides to stimulate collagen production; Daily Treatment Cream (Eye) includes peptides, vitamin C and caffeine to smooth, brighten and de-puff the eye area; and Intensive Treatment Lines delivers neuro-calming peptides and high-molecular-weight hyaluronic acid to plump skin and reduce dynamic lines.

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Collagen Helpers

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Rhonda Allison Pro Youth Skincare Duo

The Rhonda Allison Pro Youth Accelerated Duo combines two products formulated for 24-hour collagen support. For morning use, C-Stem Cell combines sodium hyaluronate plus edelweiss and gardenia stem cells for antioxidant protection, hydration, melanin inhibition and improved elasticity. For evening application, SynErgy A helps to reduce the signs of aging with encapsulated retinol, organic stem cells and peptides.

Contact: 866.313.7546, www.rhondaallison.com.

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Clean + Easy

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Jane Iredale Makeup Kit

The Jane Iredale Pure & Simple Kit is a complete makeup regimen designed for easy application. Each kit includes two shades of PurePressed Base Mineral Foundation, Blush, Eye Shadow, and Just Kissed Lip and Cheek Stain. Kits are available in four universal shades to suit any complexion: Light, Medium Light, Medium and Medium Dark.

Contact: 844.350.1610, www.janeiredale.com.

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