digital marketing

Boost Your Local Rankings

How to boost local search engine rankings

One of the best ways to get your practice in front of your most likely prospective patients is to rank high in local online searches. At The Aesthetic Meeting in May, Peter Houtz of Plastic Surgery Studios, a practice-marketing firm, shared strategies to help practices achieve high local rankings on Google.

Practice Marketing: Digital IQ

Rate your digital marketing efforts and knowledge.
Business Consult April 2019

Are you ready to determine your practice’s digital marketing IQ, and with it your ability to leverage the modern sales and marketing ecosystem to find, serve and retain more patients? To reap the benefits of digital marketing, it is important that practice owners and managers separate facts from feelings when analyzing their efforts. Following is a quiz that can help you do just that.

Social Media Success

Thomas Jeneby, MD, has developed an army of loyal followers and patients thanks to his extensive engagement with social media sites.
Social Media Success

Thomas Jeneby, MD, of San Antonio, Texas, is not only an internationally recognized plastic and cosmetic surgeon of 15 years; he is a remarkable example of how investing time in social media can generate a significant amount of business for a practice. In 2010, Dr. Jeneby had a mere 200 Facebook followers. Today he boasts more than 26,000 Facebook fans and roughly 30,000 followers across all of his social media accounts, including Facebook, Snapchat, Instagram and Twitter.

Digital Marketing

How to stay up to date on the latest SEO rules and integrate the most effective digital marketing strategies.
Digital Marketing

More and more private practice owners are integrating comprehensive search engine optimization (SEO) techniques and strategies into their respective facilities, and for good reason. In order to remain competitive and attract the best leads with the highest conversion rates, practices have to get their names in front of prospective patients—and that means establishing a place at the top of search engine rankings.