eRelevance Announces new VP of Inside Sales

Automated marketing company announces new VP

eRelevance Corporation, an automated marketing service for small- to medium-size businesses, has hired John Finocchiaro as vice president of inside sales. Finocchiaro, who will lead and continue to build an inside sales team focused on tripling sales of the eRelevance customer marketing service over the next 12 months, brings 15 years experience to the position. Most recently, he was senior manager at Dude Sales. Prior to that, he served as VP of inside sales at Knowledge Tree.

Greta Named Chief Creative Officer of eRelevance

eRelevance Introduces New Creative Officer

eRelevance Corporation, a customer marketing automation service for small- to medium-size businesses, has announced the appointment of Chris Greta as its first chief creative officer. Greta brings more than 35 years of experience in the advertising, branding and creative industries to the position. He founded The Ad Ranch, a full-service agency, which he sold to Catapult Systems. He later formed, an award-winning interactive, branding, design and marketing agency.