home care

Back to Basics

A closer look at facial cleansers.
Back to Basics

Creams and serums receive a lot of attention from skincare professionals and aesthetic patients, but cleansers are at the core of a homecare regimen. Helping your patients find the right cleansers for their skin types and concerns can lead to faster improvements and better long-term skin health. To understand the different cleansing products available today, it helps to go back and revisit the evolution of soaps and facial cleansing ingredients.

Return to Baseline

Specialized products can bring damaged and vulnerable postprocedure skin back to a healthy state without minimizing outcomes.
Return to Baseline

Ablative procedures—e.g., chemical peels, laser resurfacing and microdermabrasion—are effective options for patients who want to reduce photodamage and restore the youthful health of their skin. But stimulating the skin is only half the equation. Patients also require post-procedure care aimed at reducing inflammation, repairing barrier function and protecting a damaged epidermis from irritants in order to reap the full benefits of your services.

Do Try This At Home!

Tracking sales and reviewing your treatment menu are key to building and maintaining strong retail sales.
Do Try This At Home!

Cosmetic practices and medspas have been hearing for years about the benefits of retailing skincare products. They improve and prolong the results of in-office treatments, boost your bottom line and are a natural fit because patients want professional recommendations from their aesthetic providers. These statements are true, yet they do little to ease the frustration of owners and managers as they face shelves of unsold products and watch patients move online to search for better deals on the lines thoughtfully recommended by staff.