Marketing

Designed to sell

Retail sales have not historically played a large role in medical practices. But they are a natural fit for medical aesthetic practices and medspas. Spa surveys have shown that more than 80% of...

Optimize your patient base

Cheryl Whitman, author and owner of Beautiful Forever Consulting, offers practitioners three steps to cost effectively build their patient bases....

Pay Per What - Mouse pad

Whether we pull up Google to find a place to eat lunch or perform a Yahoo! search to get the scoop on a celebrity’s nose job, most of us search the Internet daily. But have you ever thought about...

By Jerry Brandy

There are numerous factors that contribute to a vibrant and successful medical aesthetic practice. One of the most often overlooked is the need for a strategic...

As recently as a decade ago, most physicians who had achieved a certain level of peer and patient recognition were loath to advertise their practices. But the rise of HMOs combined with rapid...

Cosmetic patient

Cosmetic practices focused on bringing in new patients often spend 10% or more of their projected revenues on marketing initiatives. But budgeting the money is only the beginning, says Catherine...