Allergan Aesthetics has launched the The Power of You campaign to showcase its commitment to breast health, awareness, restoration and research.
For the month of October and into 2022, Allergan Aesthetics will host a series of initiatives and partnerships to support organizations creating a measurable impact in the fight against breast cancer.
The Power of You seeks to support women as they navigate breast cancer, showcasing real women and their authentic stories of courage, strength and community.
Allergan Aesthetics will launch the following initiatives through the campaign:
- GOLDSHEEP: Limited Edition Breast Cancer Awareness Capsule Collection (October) – In partnership with Allergan Aesthetics and Keep A Breast, the athleisure brand, will launch its #ISweatPink capsule collection including co-branded designs. All (100%) of the net proceeds from the limited-edition collection will be donated to Keep A Breast, an organization dedicated to educating women on Breast Cancer prevention and early detection. Allergan Aesthetics will make an additional sponsorship of $10,000.
- VIRTUAL FUNDRAISER: Bust A Move (October 16th) - Allergan Aesthetics partnered with Bust A Move for a series of live classes on the Peloton app that consumers were able to join throughout the day. The organization's mission is to increase awareness of the differences in breast cancer in African American, Latina and younger populations. The money raised will go to four different breast cancer organizations with an additional $50,000 contributed by Allergan Aesthetics. Participants share, tagged and challenged friends on social using #BUSTAMOVE.
- PROJECT RESTORED: Book Launch (November 15 & 16) – Restored, a book by Erez Sabag and David Warren in collaboration with Jonathan Bank, MD, and Ron Israeli, MD, illustrates the power of breast reconstruction by following 12 women's journeys. Sponsored by Allergan Aesthetics, 100% of the profits from the sale of the book will go to the AiRs Foundation. The project will host a two-day exhibit in New York City featuring photographs, video and cast sculptures to launch the book.
- LADY: The Film (Fall 2022) – Supported by Allergan Aesthetics, the film is based on actress Devin Sidell's personal story about testing positive for the BRCA1 mutation and her preventative surgeries and breast reconstruction. A dramedy-fantasy, it addresses complicated medical decisions, family relationships and ultimately, the choice to put yourself first.