Patient Attraction

The Georgia Plastic Way

Stanley Okoro, MD, fields more than 700 prospective patient inquiries each month.
The Georgia Plastic Way

Making a prospective patient feel special may seem simple enough, but accomplishing that when they are one of hundreds that reach out to you each month can be a bit more challenging. Front desk training is crucial to managing such a large amount of traffic—something Stanley Okoro, MD, of Georgia Plastic & Reconstructive Surgery in Atlanta has learned firsthand.

Taking the Wheel

A multi-prong—and physician-directed—approach to practice marketing helped Avron Lipschitz, MD, increase revenue by 50% in one year.
Taking the Wheel

When Avron Lipschitz, MD, opened Athena Plastic Surgery five years ago, he struggled to attract new reconstructive and cosmetic plastic surgery patients, so he set about learning how to remedy that. “Once you realize that you’re struggling, then you’ve already won 80% of the fight,” he says. “The rest is just implementation. But first, you must acknowledge that there is a problem and that you, as the physician, do need to handle and excel at practice management and marketing.”

Social Media Success

Thomas Jeneby, MD, has developed an army of loyal followers and patients thanks to his extensive engagement with social media sites.
Social Media Success

Thomas Jeneby, MD, of San Antonio, Texas, is not only an internationally recognized plastic and cosmetic surgeon of 15 years; he is a remarkable example of how investing time in social media can generate a significant amount of business for a practice. In 2010, Dr. Jeneby had a mere 200 Facebook followers. Today he boasts more than 26,000 Facebook fans and roughly 30,000 followers across all of his social media accounts, including Facebook, Snapchat, Instagram and Twitter.

Mariposa Medspa

Personalized newsletters and carefully tracked digital marketing efforts helped Mariposa Medspa make a roaring comeback.
Mariposa Medspa

One year after Mariposa Medspa opened for business in Oklahoma City, the future looked bleak. High startup costs combined with lower-than-expected revenues had forced the fledgling medspa to consider selling off its assets and closing its doors. Today, less than seven years later, Mariposa is experiencing its sixth straight year of growth and has been featured as one of Inc. magazine’s 5,000 fastest-growing private businesses. Key to the turnaround was a streamlined digital marketing plan with careful tracking and follow-up.