Practice Growth

Practice Management: Internal Marketing

Strategies to increase loyalty and motivate patient referrals.
MedEsthetics Jan/Feb 2020

In business lexicon, internal marketing is the promotion of an organization’s objectives and services to its employees with the goal of improving customer service and creating brand ambassadors. In the service industry, it also refers to the practice of promoting your services to existing (versus prospective) clients to increase loyalty and motivate referrals. Combining both of these efforts is key to practice growth.

Practice Marketing: Digital IQ

Rate your digital marketing efforts and knowledge.
Business Consult April 2019

Are you ready to determine your practice’s digital marketing IQ, and with it your ability to leverage the modern sales and marketing ecosystem to find, serve and retain more patients? To reap the benefits of digital marketing, it is important that practice owners and managers separate facts from feelings when analyzing their efforts. Following is a quiz that can help you do just that.

Practice Marketing: Community Networking

Maximize your local networking efforts by setting goals and tracking outcomes.
MedEsthetics May/June 2017

Networking—a process by which one develops contacts and exchanges information with other people solely for the purposes of developing one’s business—is effective because it creates personal bonds based on trust and admiration. Conferences and professional associations provide valuable networking opportunities for physicians because they allow you to develop relationships that increase referrals, but this is only the tip of the iceberg. Your local community also offers a plethora of networking opportunities through which you can grow your practice.

Marketing Minute: Creating Effective E-Newsletters

Creating Effective Newsletters

By Mara L. Shorr and Jay A. Shorr

Each day, your patients’ email inboxes are flooded with e-newsletters and e-blasts craving their attention. Whether they come from daily deal sites, their favorite big box stores or their tried and true online retailers, the sheer volume of these newsletters are causing consumers to hit the delete button without even opening up the email.

So in a sea of sameness, how can you make your e-correspondence stand out?

Marketing Minute: Breathe life into your social media

Nancy Trent, Trent & Company

By Nancy Trent
President, Trent & Company Marketing Communications

Some brands thrive on social media, while others consider it a necessary evil. If your practice or medspa is in the latter category, you are likely doing what we call “check-the-box” social media marketing—making periodic updates with specials and holiday wishes. But if you’re ready to thrive in today’s competitive marketplace, you need to start genuinely engaging your target audience online.

Marketing Minute: A Selling Biography – Your Key To Online Marketing Success

Marketing Minute: A Selling Biography – Your Key To Online Marketing Success

By Cheryl Whitman, founder of Beautiful Forever Consulting

What does it take to “sell” a prospective patient on your services, your procedures or your products? It takes a few things – but only a few. In fact, there are just four. And the last one in particular is absolutely vital to closing the sale – yet it’s the one selling factor most often overlooked by aesthetic practitioners.