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Section: Business
News
Four Key Transitions in Early MedSpa or Practice Ownership
Join Ashley White, MD, founder of Fresh Clinic at the Face & Body with MedEsthetics virtual event, as she shares the key challenges faced by new private practice and medspa owners and how she overcame them.
Practice Management
Best Practices for Effective Patient Communication
Internal marketing is key to patient retention and practice growth. Here’s how to do it well.
Business
Repêchage Hosts Networking Power Lunch
Practice Management
4 Strategies to Step Into Your Dream Job
Check out these strategies to help get you ready if you're looking for a career change.
Practice Management
6 Steps to Create An Unstoppable Marketing Strategy
Michael Olson, practice growth consultant at MyAdvice, deconstructs digital marketing strategies from the bottom up to help inspire your aesthetics practice.
News
CeraVe Highlights Acne Education with Clear It Up Like a Derm Campaign
The Clear It Up Like a Derm campaign combines a collection of dermatologists and Tik Tok stars highlighting acne truths while debunking common myths and exploring the emotional impacts of acne conditions.
Business
2023-2024 Top Beauty Influencers & Brands
A trio of reports measuring across platforms and methodologies uncovers influencers of widely different follower counts and backgrounds.
Practice Management
Making Up Lost Revenue
Strategies to make up for lost revenue and get back on track for 2021.
Business
Beauty Services' Growing Market is a Result of Shifting Cultural Beauty Standards
In response to customers' increased interest in health and wellbeing, the beauty care industry has developed to incorporate wellness-focused services including spa treatments, holistic therapies, and organic skin care products.
Practice Management
Why You Should Add Private Label Skin Care To Your Practice
Arm yourself with the tools to compete with retail giants using superior formulation and true expertise.
Practice Management
Advance Your Aesthetic Skills and Knowledge
Join us on May 23-27 for the Face & Body with MedEsthetics Virtual Event, offering four days of esthetics and medical aesthetic education.
Practice Management
Build Lead Generation with Landing Pages
Landing pages are crucial to lead generation and marketing conversion tools.
Practice Management
Industry Experts Discuss Top Aesthetic Trends in Early 2024
We asked some of our favorite industry experts to identify some of the latest trends they see in medical aesthetics so far in 2024. Check out these new innovations in sun protection, body contouring and more.
Skin Care
Dermatologists Have the Most Influence on Patient's Decisions for Cosmetic Procedures: ASDS Survey
ASDS' 2023 Consumer Survey also found that dermatologists were the most-desired physicians in nine procedural categories, including PRP injections, microneedling and laser tattoo removal.
Marketing
Gen Z Prioritizes Sustainability & Convenience in Aesthetic Purchases
Mintel's 2023 U.S. Gen Z Beauty Consumer Report found that younger consumers care about ethical practices, use Tik Tok to find trends and react strongly to impulse marketing that emphasizes exclusivity and limited availability.
News
DermapenWorld Reveals 'Nothing Routine' Creative Campaign
DermapenWorld collaborated with Cutwater on the campaign to help further bring to life its ongoing mission of maintaining, enhancing and accelerating radiant, healthy complexions.
Business
Industry Experts Discuss the Latest Gen Z Treatment Trends
These insights from industry experts can help you stay on top of the latest trends among Gen Z patients.
Business
EMR Meets AI
An application that combines EHR with Artificial Intelligence offers benefits for practices, providers and patients.
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