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Type: News

Section: Business > Marketing

Social Media

Avoid Legal Risks of Improper Social Media Use

Social media is crucial to aesthetic practice marketing, but there are important legal and ethical considerations. Join Allyson A. Avila and Gregory Brescia as they discuss "Social Media and the Law" at the Face & Body with MedEsthetics virtual event.

Approximately 85% of all Americans will experience acne in their lifetimes.

American Acne and Rosacea Society Develops Social Media Toolkit for Acne Awareness Month

The free toolkit will feature social media assets and guidance for its members to help promote medically-based acne treatments on social media.

Learn how leveraging new devices, combination therapies and social media can elevate your medspa business to new heights in our free upcoming webcast! Register for free!

3 Proven Methods to Elevate Your Medspa Business

Learn how leveraging new devices, combination therapies and social media can elevate your medspa business to new heights in our free upcoming webcast!

Social media is an important part of marketing an aesthetic practice for 57% of readers! Here are five ways to take advantage of social media marketing.

7 Tools to Stay Ahead of the Digital Marketing Game [Survey Results]

Social media is an important part of marketing an aesthetic practice for 57% of readers! Here are seven tools to help you stay ahead of the digital marketing game.

The geriatric population is driving the medical spa market, particularly via wellness tourism.

Wellness Tourism, Geriatric Consumers & More Drive Medical Spa Market Growth

The geriatric population continues to drive the medical spa market via wellness tourism, with the market expected to grow by an estimated $27 billion from this year through 2028.

Woman Thinking

Top Tips On Understanding Your MedSpa Customer's Needs

Solta Medical is hosting a webcast that can help you better understand your medspa customer's needs.

Marketing Tips for Promoting Your Medical Spa

5 Marketing Tips for Promoting Your Medical Spa

Medical aesthetics-based marketing agency, realdrseattle, has provided five tips for successfully promoting a medical spa.

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Four Key Transitions in Early MedSpa or Practice Ownership

Join Ashley White, MD, founder of Fresh Clinic at the Face & Body with MedEsthetics virtual event, as she shares the key challenges faced by new private practice and medspa owners and how she overcame them.

CeraVe Acne Academy

CeraVe Highlights Acne Education with Clear It Up Like a Derm Campaign

The Clear It Up Like a Derm campaign combines a collection of dermatologists and Tik Tok stars highlighting acne truths while debunking common myths and exploring the emotional impacts of acne conditions.

Cosmetify's recent report measured brands and influencers against the number of TIkTok followers, videos and hashtag views they generated in 2023.

2023-2024 Top Beauty Influencers & Brands

A trio of reports measuring across platforms and methodologies uncovers influencers of widely different follower counts and backgrounds.

young girl at home using internet

Gen Z Prioritizes Sustainability & Convenience in Aesthetic Purchases

Mintel's 2023 U.S. Gen Z Beauty Consumer Report found that younger consumers care about ethical practices, use Tik Tok to find trends and react strongly to impulse marketing that emphasizes exclusivity and limited availability.

Cutwater DermapenWorld 'Nothing Routine' creative campaign

DermapenWorld Reveals 'Nothing Routine' Creative Campaign

DermapenWorld collaborated with Cutwater on the campaign to help further bring to life its ongoing mission of maintaining, enhancing and accelerating radiant, healthy complexions.

Across all categories, 59% of millennials are more likely to buy products sponsored by content creators they follow, while 48% of Gen Z shoppers have made purchases based on influencer recommendations.

Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending

Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.

Photo of dreamy tempting pretty short hairstyle woman close eyes enjoy isolated red neon light color background

MedEsthetics Reveals 2025 Editorial Themes

Are you ready for another year of medical aesthetics? Use our Media Planner to take advantage of opportunities across MedEsthetics' media universe throughout the year.

New distribution partnership and powerful integrations expand the way sellers discover and use Square.

Square Rolls Out New Partnerships and Features to Enable Beauty and Wellness Sellers to Succeed

New distribution partnership and powerful integrations expand the way sellers discover and use Square.

'Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation,' says Circana's Larissa Jensen. 'And in just four short years they will outnumber boomers. The beauty industry needs to start paying closer attention to this cohort.'

Gen X is Beauty's Fastest-growing Spender: Here's How to Engage Them

"Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation."

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12 Virtual Sessions to Advance Your Education

Face & Body Virtual is back and better than ever with the collaboration between Skin Inc. magazine and MedEsthetics magazine to bring 12 advanced education classes for skin care and medical aesthetic specialists.

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