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Section: Business > Marketing
News
Four Key Transitions in Early MedSpa or Practice Ownership
Join Ashley White, MD, founder of Fresh Clinic at the Face & Body with MedEsthetics virtual event, as she shares the key challenges faced by new private practice and medspa owners and how she overcame them.
Practice Management
Best Practices for Effective Patient Communication
Internal marketing is key to patient retention and practice growth. Here’s how to do it well.
Business
Repêchage Hosts Networking Power Lunch
Practice Management
6 Steps to Create An Unstoppable Marketing Strategy
Michael Olson, practice growth consultant at MyAdvice, deconstructs digital marketing strategies from the bottom up to help inspire your aesthetics practice.
News
CeraVe Highlights Acne Education with Clear It Up Like a Derm Campaign
The Clear It Up Like a Derm campaign combines a collection of dermatologists and Tik Tok stars highlighting acne truths while debunking common myths and exploring the emotional impacts of acne conditions.
Business
2023-2024 Top Beauty Influencers & Brands
A trio of reports measuring across platforms and methodologies uncovers influencers of widely different follower counts and backgrounds.
Practice Management
Advance Your Aesthetic Skills and Knowledge
Join us on May 23-27 for the Face & Body with MedEsthetics Virtual Event, offering four days of esthetics and medical aesthetic education.
Practice Management
Build Lead Generation with Landing Pages
Landing pages are crucial to lead generation and marketing conversion tools.
Marketing
Gen Z Prioritizes Sustainability & Convenience in Aesthetic Purchases
Mintel's 2023 U.S. Gen Z Beauty Consumer Report found that younger consumers care about ethical practices, use Tik Tok to find trends and react strongly to impulse marketing that emphasizes exclusivity and limited availability.
News
DermapenWorld Reveals 'Nothing Routine' Creative Campaign
DermapenWorld collaborated with Cutwater on the campaign to help further bring to life its ongoing mission of maintaining, enhancing and accelerating radiant, healthy complexions.
Business
What Men Want
A new survey from Allergan suggests that growth among male aesthetic patients has been hampered by a lack of education and the need for different language to describe outcomes.
Business
The Georgia Plastic Way
Stanley Okoro, MD, fields more than 700 prospective patient inquiries each month.
Business
How to Spot Weaknesses
When evaluating your practice, ask one simple question: If this business were for sale, would I buy it?
Marketing
Gaining Paid Vs. Organic Website Traffic
See how you can navigate paid versus organic traffic to your website.
Marketing
Gen Z in the Aesthetic World: Strategies for Attracting the Next Generation of Patients
The aesthetics industry is at a pivotal point, as Gen Z, ages 15-28, emerges as a significant consumer group.
Marketing
Practice Marketing: Your Staff is Your Best Publicity Asset
Help your employees understand their value as practice ambassadors and watch your patient base grow.
Marketing
Practice Management: Your Staff is Your Best Publicity Asset
Help your employees understand their value as practice ambassadors and watch your patient base grow.
Business
Mariposa Medspa
Personalized newsletters and carefully tracked digital marketing efforts helped Mariposa Medspa make a roaring comeback.
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