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Section: Business > Marketing

Word-of-Mouth Marketing

Word-of-Mouth Marketing

There are several steps practices can take to encourage patient referrals.

When an influencer shares their experience with a medspa’s treatments or services, their followers often view it as a form of validation. This 'social proof' can build trust and encourage potential patients to visit the spa.

How Influencer Partnerships Can Boost Patient Growth and Credibility for Medspas

Influencer partnerships can be highly valuable to medspas, helping them to attract new patients, boost credibility and drive performance in various ways. Here’s how influencer collaborations can support a medspa’s goals.

Across all categories, 59% of millennials are more likely to buy products sponsored by content creators they follow, while 48% of Gen Z shoppers have made purchases based on influencer recommendations.

Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending

Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.

Introducing New Technology

Introducing New Technology

Work with your vendors and staff to ensure a good ROI on new equipment and treatment offerings.

Hosting a Virtual Event

Practice Marketing: Virtual Events

Virtual events are a budget-friendly way to reach and interact with your target audience

Photo of dreamy tempting pretty short hairstyle woman close eyes enjoy isolated red neon light color background

MedEsthetics Reveals 2025 Editorial Themes

Are you ready for another year of medical aesthetics? Use our Media Planner to take advantage of opportunities across MedEsthetics' media universe throughout the year.

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Incorporating Chatbots Into Your Practice

Practice owners share their views on the pros and cons of incorporating conversational AI, or eHealth chatbot technology, in patient communications.

Measuring Internet Success

Practice Marketing: Measuring Internet Success

Monitoring conversion rates will help you get the most out of Internet marketing.

Differentiate Your Practice

Differentiate Your Practice

Understanding your competition and the unique selling points of your practice is key to continued success.

Everything you need to know when choosing outside marketing vendors for your aesthetic practice.

10 Tips to Determine the Right Marketing Vendor for Your Practice

Everything you need to know when choosing outside marketing vendors for your aesthetic practice.

How to create an annual marketing plan

Practice Management: Blueprint for Success

An annual marketing plan is key to achieving your practice growth goals: Here’s how to create one.

Practice Building: Professional Networking

Practice Building: Professional Networking

Face-to-face networking is an inexpensive way to materially grow your practice.

Test Your Digital Marketing IQ

Practice Marketing: Digital IQ

Rate your digital marketing efforts and knowledge.

Younger generations have unique preferences and priorities regarding healthcare and practices need to adapt their marketing strategies to appeal to them.

4 Marketing Strategies to Attract Millennial and Gen-Z Patients

Younger generations have unique preferences and priorities regarding healthcare and practices need to adapt their marketing strategies to appeal to them.

Girl using bank card for buying things online. Retail stores offering bonus cards for customers

Improving Patient Retention with Loyalty Programs

Terri Ross, founder of APX Platform, details a top-to-bottom guide to successfully utilizing loyalty programs.

Winning With YouTube

Winning With YouTube

YouTube videos allow you to showcase your skills and introduce yourself to prospective patients before they enter your office.

Artificial intelligence (AI) has become a powerful tool in marketing and operations for various industries, and the medspa sector is no exception.

AI is Creating a More Personalized, Efficient and Convenient Medspa Experience

AI is making waves in medspas, primarily by enhancing the customer experience in several key ways.

Generational Marketing

When reaching out to patients in multiple age groups, one size does not fit all.

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