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Section: Business > Practice Management

When an influencer shares their experience with a medspa’s treatments or services, their followers often view it as a form of validation. This 'social proof' can build trust and encourage potential patients to visit the spa.

How Influencer Partnerships Can Boost Patient Growth and Credibility for Medspas

Influencer partnerships can be highly valuable to medspas, helping them to attract new patients, boost credibility and drive performance in various ways. Here’s how influencer collaborations can support a medspa’s goals.

Female doctor talking with colleagues through a video call with a laptop in the consultation.

Telehealth in Medical Aesthetics Expands to Medspa & GLP-1 Treatments

The expansion of telehealth across the medical industry has altered the consultation process and led to new programs that integrate telehealth into their aesthetic offerings, including a new GLP-1 therapy program and at-home med spas.

airplane with passports traveling

Medical Tourism is On the Rise

With the rise of medical tourism, surgeons are entering into a plastic surgeon’s competitive set, creating competition beyond geography.

Introducing New Technology

Introducing New Technology

Work with your vendors and staff to ensure a good ROI on new equipment and treatment offerings.

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MedEsthetics Reveals 2025 Editorial Themes

Are you ready for another year of medical aesthetics? Use our Media Planner to take advantage of opportunities across MedEsthetics' media universe throughout the year.

Pruning Your Money Tree

Practice Management: Pruning Your Money Tree

Improve your bottom line by identifying and eliminating poorly performing products and services

Your diet affects every aspect of your life, from energy levels and hair growth to cardiovascular disease and your libido.

3 Ways to Implement Holistic Lifestyle Practices

Check out this easy-to-follow guide for your patients (and you) on how to begin implementing holistic wellness practices into their daily lives.

Doctor Comforting Patient 180411698

Patient Care: Positive Outcomes

A little empathy and some learned skills can help you turn an angry patient into referrals.

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Incorporating Chatbots Into Your Practice

Practice owners share their views on the pros and cons of incorporating conversational AI, or eHealth chatbot technology, in patient communications.

Staff Assessments

Practice Management: Peak Performance

How to set staff expectations, track performance, reward excellence and address problems before they become major issues.

SPF Statistics

Why 87% of Americans Ignore SPF & What Estheticians Can Do to Help

While we know that sunscreen should be an essential product used year round, it's especially critical during the months where UV exposer will be at its peak.

Annual Practice Marketing Review

Practice Checkup

A regular review of key aspects of your business will help you retain existing patients and attract new ones.

From elevated efficacy to pro beauty inspiration to preventative care, Mintel has issued its annual beauty trends, alongside its 2025 consumer trend report.

2025’s Top 7 Beauty Trends

Mintel notes, “To build credibility, companies will highlight the efficacy of their products through scientific testing and innovative ingredients.”

Differentiate Your Practice

Differentiate Your Practice

Understanding your competition and the unique selling points of your practice is key to continued success.

Everything you need to know when choosing outside marketing vendors for your aesthetic practice.

10 Tips to Determine the Right Marketing Vendor for Your Practice

Everything you need to know when choosing outside marketing vendors for your aesthetic practice.

business person standing in front of star

How to Promote Your Brand with a Clear Message

Creating a clear, consistent message around your Unique Value Proposition (UVP) and explaining your credentials can take the guesswork out of promoting your practice and get your entire team on the same page and delivering the same message.

Med Esthetics Sponsored Content Lead Image

Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

With its wide range of handpieces and ability to address more than 25 skin concerns, xeo+ allows practices to efficiently meet the diverse needs of patients, Gen Z and beyond. Learn more about all of the treatment offerings of xeo+

From AI-assisted procedures to bio-engineered materials, emerging technologies are reshaping how surgeons approach reconstructive and cosmetic procedures.

The Future of Plastic Surgery: Combining Cutting-Edge Technology with Artistic Expertise for Superior Results

From AI-assisted procedures to bio-engineered materials, emerging technologies are reshaping how surgeons approach reconstructive and cosmetic procedures.

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