SEO

Boost Your Local Rankings

How to boost local search engine rankings

One of the best ways to get your practice in front of your most likely prospective patients is to rank high in local online searches. At The Aesthetic Meeting in May, Peter Houtz of Plastic Surgery Studios, a practice-marketing firm, shared strategies to help practices achieve high local rankings on Google.

Digital Marketing

How to stay up to date on the latest SEO rules and integrate the most effective digital marketing strategies.
Digital Marketing

More and more private practice owners are integrating comprehensive search engine optimization (SEO) techniques and strategies into their respective facilities, and for good reason. In order to remain competitive and attract the best leads with the highest conversion rates, practices have to get their names in front of prospective patients—and that means establishing a place at the top of search engine rankings.

Practice Marketing: Measuring Internet Success

Monitoring conversion rates will help you get the most out of Internet marketing.
Measuring Internet Success

When it comes to Internet marketing, the main goal is to rank high on search engines through search engine optimization (SEO) or search engine marketing (SEM). Appearing at the top is synonymous with success.

However, this method of measurment has a major flaw: Your practice may not be able to fully benefit from site traffic if your site has a low conversion rate.