Practice Management

Expanding Your Career

Physicians share their paths to clinical research, teaching and product development.
Expanding Your Career

If you’re like most people, you harbor a secret goal. Perhaps you think to yourself, “I’d really like to start publishing,” or you have an idea for a product that would improve patient care and think, “How do I get this made?”

Expanding your career beyond patient care can help combat burnout, bring in additional revenue and add prestige to your credentials. The challenge is determining how to take those first steps down a new career path. 

Laser Focus

In four short years, Jill Waibel, MD, has developed one of the fastest-growing cosmetic practices in Miami.
Laser Focus

Jill Waibel, MD’s interest in science was piqued at a young age. Both of her grandfathers were pharmacists, and she regularly entered science and technology fairs as a student. But it was an invitation to be part of one of the 20th century’s biggest healthcare-related news stories that flung her full-force on a path toward medicine. “As a junior in high school, I was elected student body president, and the summer before my senior year I got a call from the superintendent of schools asking me to come into his office,” says Dr. Waibel.

Salary or Hourly?

Misclassifying exempt employees can be a costly mistake.
Salary or Hourly?

As an attorney specializing in employment law issues, I will occasionally receive a call from a client who has an employee demanding to be paid overtime. The client will explain to me that all of the company’s employees are paid a salary and, therefore, the company does not pay overtime. While it seems logical that if an employer and employee agree to a form of wage payment—such as salary, hourly or commission-based—then there shouldn’t be a problem; this unfortunately is not the case.

Adding Esthetics

Practices that would like to expand into nonmedical services have two options—bringing in an esthetician or building out a separate spa business.
Adding Esthetics

By Cheryl Whitman Beautiful Forever Consulting

In an effort to grow their market share, face down competition and offer patients the best outcomes, many cosmetic physicians expand their practices to include nonmedical esthetic services. Some opt to add an esthetic treatment room to an existing practice; others have built out an off-site, affiliated spa business. As we will see below, each option has benefits and drawbacks.

Mobile Medical Applications

One of the latest mobile apps, Doctella, has special relevance for cosmetic physicians.
Mobile Medical Applications

Patients have been using their smartphones to search for doctors and amass information on health issues for some time. Now physicians are getting involved by offering apps that help streamline communication and improve patient care.

Legal Issues: Employee Verification

Background checks help ensure the safety and financial well-being of your medical practice.
Employee Verification

Because employees of medical practices and medspas have easy access to patient information, employers must conscientiously verify information provided by applicants. One way to decrease the risk of hiring staff members who may jeopardize patient or practice safety is to perform reference and background checks. Some of the key areas medical practices are wise to review include: past employment history, educational experience and credentials, credit history, and civil and criminal records.

Mitchel P. Goldman, MD: A Drive for Innovation

Unimpressed with where academia was taking him, Mitchel P. Goldman, MD, created his own path to success.
A Drive for Innovation

When you enter the offices of the Goldman, Butterwick, Fitzpatrick, Groff & Fabi Cosmetic Laser Dermatology Center in San Diego, California, you will be greeted with smiles from both patients and staff—and it’s not just because managing partner Mitchel P. Goldman, MD, treats his staff of 46 to a Hawaiian vacation every other year, or because he offers free pediatric scar treatment. “It goes back to the very beginning of why I wanted to become a doctor. I just really love helping people, and I love it when patients are happy,” he says.

Practice Marketing: Filling Your Book

There are several strategies practices can take to fill empty time slots and increase bookings.
Filling Your Book

In the 2010 documentary Joan Rivers: A Piece of Work, Rivers holds up a blank page in her appointment book and says, “You wanna see fear? Here’s fear!” Cosmetic practitioners can sympathize with the late comedian’s sentiment. Few things are more disheartening—or frightening—than opening your appointment book to a schedule riddled with gaps, open slots and canceled appointments. Conversely, overbooking on busy days can lead to disgruntled patients left sitting in waiting rooms and stressed practitioners who barely have time to breathe between appointments.

Sam Rizk, MD: Blending Art and Science

Art lover, Sam Rizk, MD, has channeled his inner Michelangelo to become one of NYC’s top facial plastic surgeons.
Blending Art and Science

Whether it was molding Play-Doh into faces, building sand castles or sculpting clay into anatomic figures, Sam Rizk, MD, has been creating art ever since he was a child. His love of sculpting led him to study fine arts in high school and college, and he was floored by the works of master sculptors such as Lysippus, Michelangelo and Donatello.

The Price Is Right

All practices benefit from regularly reviewing their procedure pricing. Below are some strategies to get you started.
The Price  Is Right

It’s no surprise—the cost of an elective cosmetic or dermatologic procedure is an important factor for patients as they consider not only who will perform a procedure, but whether they will even have it done. According to a recent study by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), cost is a major deciding factor for 71% of patients.