Practice Management

Integrity and Gratitude

Monica L. Halem, MD, FAAD’s surgical background and personal experiences help guide her patient care.
Integrity and Gratitude

From a young age, Monica L. Halem, MD, FAAD, knew she wanted to go into medicine. She worked summers for her father, who was a dentist. “He wanted me to be a dentist too, and he was going to call the business ‘Dr. Halem and Father,’” she laughs. “I decided at a certain point that I didn’t want to be a dentist, but I did want to become a doctor.”

Automated Marketing

The tools you need to increase patient engagement and outreach may already be part of your practice.
Automated Marketing

Aesthetic medicine has long been on the forefront of patient engagement—a concept now being embraced by the wider healthcare community. For years, medspas and cosmetic practices have used monthly newsletters, appointment reminders, follow-up thank you notes and social media to engage both existing and prospective patients—and software developers have taken note. Electronic health record (EHR) and practice management (PM) systems now include a variety of tools to help you track patient engagement and automate your communications.

Alternative Therapy Hazards

Some medical boards are working to protect physicians who offer alternative therapies from federal scrutiny, but risks remain.
Alternative Therapy Hazards

According to a 2002 study from the National Institutes of Health (NIH), more than one-third of Americans have sought out some form of alternative medicine. In the medical aesthetics arena, some patients are using bioidentical hormones, human growth hormones, dietary supplements and intravenous infusions—among other nontraditional approaches—in an effort to reverse the aging process.

A Master of Mass Media

Thanks to TV appearances, radio broadcasts and two best-selling books, Anthony Youn, MD, has a waiting list more than 14 months long.
A Master of Mass Media

“Becoming a doctor was expected of me as an Asian-American kid growing up with a physician as a father,” says Anthony Youn, MD, founder of Youn Plastic Surgery in Metro Detroit, Michigan, and author of In Stitches and The Age Fix: A Leading Plastic Surgeon Reveals How To Really Look Ten Years Younger. “I grew up with traditional Korean parents, and I had this vague notion that I wanted to help people, so being a doctor sounded like a reasonable path.”

Optimizing Performance

Providing staff with both initial and ongoing training opportunities is key to practice success.
Optimizing Performance

Assembling a cohesive, skilled staff is one of the greatest challenges of practice ownership. In order to thrive, a facility needs a dedicated team of employees who can work cooperatively to provide the best patient care. While hiring right is a powerful first step, no staff member can maintain—or improve—their skills and motivation without initial and ongoing training that reflects the unique culture of a practice.

Assessing Organizational Health

How to foster and maintain a healthy aesthetic practice.
Assessing Organizational Health

During consultations, one of a physician’s core obligations is to assess the health of their patients. Pre-existing conditions, age, skin type and skin health are all factors that must be considered in order to determine the safest and most ef­fective treatment protocols for each individual patient. It is equally important for practice owners and managers to take some time to assess their business’ organizational health.

Cross Training Employees

Training staff members to perform multiple roles can help aesthetic practices run more smoothly and improve the patient experience.
Cross Training Employees

What do you do when your office manager calls in sick? Your receptionist? An ancillary provider? If even one staff member is missing—be it due to vacation, illness or emergency—it can bring the practice workflow to a screeching halt. Cross training employees to perform multiple roles within the office not only keeps the practice running smoothly, it helps improve the patient experience and reduce staff burnout.

A New Beginning

Joely Kaufman, MD, and her colleagues at Skin Associates of South Florida are carrying on Dr. Fredric Brandt’s legacy of research, innovation and artistry.
A New  Beginning

Joely Kaufman, MD, never expected to run her own private practice. In high school, she dreamed of becoming an artist—a plan her parents strongly discouraged. “They said, ‘Are you crazy? You’ll never get a job,’ so I went toward science,” says Dr. Kaufman.

The Art of Selling

Selling your services and providing the best patient care can go hand in hand.
The Art of Selling

When you became a medical provider, you likely did not envision yourself acting as a salesperson. But owners and managers of medical aesthetic practices must become comfortable with selling themselves, their providers and their products if they want to keep their doors open.

The good news is sales and patient care are not in-congruous. Every time you educate a patient about the services and products you offer, you are not only helping them achieve their aesthetic goals, you are also selling.

Repêchage Sponsors Oncology Training Program

The Lydia Sarfati Post-Graduate SKIN CARE Academy in Secaucus, New Jersey, will be hosting a three-day oncology training program August 15-17 with Becky Kuehn, master licensed esthetician, COS, educator and founder of Oncology Spa Solutions. Kuehn has 31 years of experience and over six years dedicated to working with cancer patients; she designed the training content to provide intimate knowledge of the skills necessary to work with cancer survivors and enhance their quality of life.