Practice Management

The Art of Selling

Selling your services and providing the best patient care can go hand in hand.
The Art of Selling

When you became a medical provider, you likely did not envision yourself acting as a salesperson. But owners and managers of medical aesthetic practices must become comfortable with selling themselves, their providers and their products if they want to keep their doors open.

The good news is sales and patient care are not in-congruous. Every time you educate a patient about the services and products you offer, you are not only helping them achieve their aesthetic goals, you are also selling.

Repêchage Sponsors Oncology Training Program

The Lydia Sarfati Post-Graduate SKIN CARE Academy in Secaucus, New Jersey, will be hosting a three-day oncology training program August 15-17 with Becky Kuehn, master licensed esthetician, COS, educator and founder of Oncology Spa Solutions. Kuehn has 31 years of experience and over six years dedicated to working with cancer patients; she designed the training content to provide intimate knowledge of the skills necessary to work with cancer survivors and enhance their quality of life.

Something to Talk About

Ruth Tedaldi, MD, made the move from psychology to dermatology and used her training to launch a successful cosmetic dermatology practice.
Something to Talk About

Ruth Tedaldi, MD’s path to medicine was forged in childhood. Her brother Mark Ehrman, MD, MSc, JD—“Whom I idolized,” she remembers with a smile—is a doctor and to her, it seemed the natural career path. Today, she is the founder of Dermatology Partners in Wellesley, Massachusetts, a dermatology practice that provides cosmetic procedures, and both pediatric and adult clinical dermatology treatments. She is also a frequent guest expert on local radio and television shows.

Children Are Welcome

Offering childcare services in a medical aesthetics facility.
Children Are Welcome

As an industry that serves a disproportionate number of women, it is no surprise that patients often ask providers if they can bring their children with them to their appointments.

A Customer-Centric Team

Outstanding customer service is what differentiates cosmetic medicine from clinical practice, and it requires team buy-in.
A Customer-Centric Team

My team and I visit medical aesthetic practices and medspas nationwide on a regular basis. Frequently, we are there to assess the business and help it grow its presence within the local market. Almost 100% of the time, the quality of clinical services is outstanding; however, the quality of the customer service is only fair.

Clinical and Aesthetic Synergy

Facial plastic surgeon David Alessi, MD, shares his skills from Beverly Hills to the UAE.
Clinical and Aesthetic Synergy

When he was five years old, David Alessi received a see-through human anatomy model and brought it to kindergarten for show and tell. “I knew all the parts and organs inside,” he recalls. “When I was a kid, if you were smart, they either said you would become a lawyer or a doctor. Ever since I can remember, I wanted to be a doctor.”
He jokes that his father was also an MD—although his post-nominal initials stood for “metal dealer” as he sold steel. Though Dr. Alessi has no familial ties to the medical profession; it was an early interest he couldn’t shake.

Beauty at Every Age

A passion for dermatology and a uniquely recognizable name have helped Doris Day, MD, build a successful, multifaceted career.
Beauty at Every Age

How do you juggle a bustling dermatology practice, a hectic teaching schedule, publishing and a family, all while building a reputation as the media’s go-to expert for dermatology and aesthetic medicine? For Doris Day, MD—a board certified dermatologist who specializes in laser, cosmetic and surgical dermatology, and founder of Day Dermatology & Aesthetics on the Upper East Side in New York City—it’s all about balance.

How to Spot Weaknesses

When evaluating your practice, ask one simple question: If this business were for sale, would I buy it?
How to Spot Weaknesses

As a long-term entrepreneur with the benefit of a few great mentors, the best advice I have ever received is: “Operate your business like it’s for sale.” The idea that you should run your private practice or medspa like it’s for sale is another way of saying you should begin with the end in mind. That means regularly asking yourself an important question: “If I wanted to buy an existing practice, what would I be looking for?” The corollary to that is: “If I wanted to sell my practice tomorrow, what would I need to improve to get the maximum value for it?”

OSHA and Medspas

A renewed focus on medspas combined with a new law that significantly increases penalties for OSHA violations means it’s time to review your workplace safety guidelines.
OSHA and Medspas

On the morning of October 20, 2015, Chelsea Ake-Salvacion was found dead inside a cryotherapy machine at Rejuvenice Cryotherapy, the medspa she managed in Henderson, Nevada. She had attempted to self-administer cryotherapy after the rest of her employees had gone home for the day. It was ruled that her death resulted from operator error. However, just because Ake-Salvacion was found to have been responsible for her own demise does not mean there won’t be consequences.