Must-Watch Webinars

Coming Up...

Colorsciene webinar

Postprocedure Skincare Protocols That Enhance Outcomes and Increase Patient Retention

Presented by Ted Ebel
Tuesday, February 27, 2018, 11:00am PT/2:00pm ET

In a multi-center study of aesthetic patients, an overwhelming majority reported that they were uncomfortable and self-conscious following their cosmetic procedures. While some of these patients simply cancel their social engagements for the day, others may resort to mass retail cosmetics for cover up, damaging their sensitive postprocedure skin. Practitioners can help by implementing simple post-treatment skincare protocols in the treatment room.

In this webinar, physicians, practice managers and skincare specialists will learn:

  • How to incorporate postprocedure skincare protocols that improve patient comfort and appearance, ultimately leading to increased patient satisfaction
  • How skincare services enhance the overall patient experience with your practice
  • How to introduce skincare products as part of a back-bar protocol that supports and improves retail sales

Ted Ebel has 20 years of experience in the health care, wellness and consumer products industries and currently serves as chief business officer at Colorescience, and board member for Menlo Therapeutics and Vitamedica. Prior to joining Colorescience, Ebel was senior vice president of corporate development for SkinMedica.

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Candace Noonan

Addressing the Root Cause

Using the Skin's Natural Processes to Reverse and Prevent Signs of Aging and Disease
March 12, 2018, 11:00 am PT/2:00 pm ET

As many as half of all women in the United States complain of sensitive skin, making traditional antiaging topicals, such as retinol or hydroquinone, too challenging to use. Based on more than 10 years of original bench research, teams led by Carl Thornfeldt, MD, FAAD, discovered the underlying drivers of the most common skin concerns, including aging. Their research has helped them identify topical ingredients that effectively address common age-related skin concerns without causing irritation or photosensitivity.

In this webinar, physicians and skincare specialists will hear what Dr. Thornfeldt and his team have learned about skin sensitivity and repair, and learn how to select and recommend topical therapies that offer the same results as prescription products for a variety of skin conditions and diseases including signs of aging, acne, hyperpigmentation, rosacea and dermatitis.

Carl Thornfeldt, MD, FAAD is a board certified dermatologist and founder of Fruitland, Idaho-based CT Derm, a clinical dermatology practice. In addition to practicing for 35 years, Dr. Thornfeldt is a researcher with a special interest in abnormalities of the skin barrier, cutaneous inflammation, drug delivery, herbs and disease therapies. He holds 22 U.S. Patents, has published more than 40 scientific articles, including chapters in eight textbooks, and speaks internationally on dermatology and skin health. He is the founder, CEO and CSO of Episciences, the manufacturer of the Epionce skincare line.

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Candace Noonan

Incorporating Effective Pre- And Postprocedure Skin Care To Boost ROI

April 25, 2018, 9:30am PT/12:30pm ET

Presented by Candace Noonan

Join industry expert and Environ educator, Candace Noonan, LE, for a fun and information-packed 60-minute webinar.

Attendees will learn:

  • How to select the best skincare lines to support clinical outcomes and at-home care
  • How to effectively incorporate complementary skincare protocols both pre-and postprocedure to help enhance results
  • The benefits of providing high-quality skincare products and services in your aesthetic practice

This webinar is for practice owners, estheticians and medspa managers who would like to learn more about how topical skincare products can support their in-office procedures and improve patient satisfaction.

Candace Noonan is a Licensed Esthetician and Master Trainer for DermaConcepts, exclusive distributor of Environ Skin Care in the U.S. She holds certificates for internationally recognized programs including Advanced Skin Analysis, Dermal Needling and Oncology Esthetics, and is a proficient public speaker at medical and skincare conferences throughout the U.S. Her belief is to never stop learning in hopes of sharing the knowledge gained by her continued studies. Born in South Africa, and having personal experience battling melasma, she feels her passion for skin care is her biggest asset.

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Watch Online

Jon Hoffenberg and Ed Syring

Increase Leads and Double Booking Ratios

January 11, 2017, 9:00am PT/12:00pm ET

Presented by Jon Hoffenberg and Ed Syring

Join industry experts Jon Hoffenberg and Ed Syring of YellowTelescope, SEOversite and iScreamSocialMedia as they share their recipe for increasing leads and appointment bookings.

Attendees will learn:

  • Telephone scripting and in-office consultation practices that help increase sales without alientating patients
  • How to optimize your practice website and its content to increase leads
  • The role of social media in practice growth

This webinar is for practice owners, managers and marketers who would like to learn more about how to coordinate their online efforts and in-office protocols to increase bookings.

Jon Hoffenberg and Ed Syring are, respectively, President and Senior Vice President of YellowTelescope, SEOversite and iScreamSocialMedia. Since its founding in 2008, YellowTelescope has helped hundreds of medical aesthetic practices grow through tested, proven methods in sales and marketing. The Miami-based YellowTelescope companies have been recognized as The Greater Miami Chamber of Commerce Entrepreneurs of the Year, South Florida Business Journal Top 40 business leaders Under 40 and top 50 fastest growing businesses, and a Sun-Sentinel Top Workplace.

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Tim Sawyer at Crystal Clear Digital Marketing

Tim Sawyer is a highly regarded motivational speaker, author & practice management consultant within the modern medical/aesthetic industry. He currently is the President & Co-Founder of Crystal Clear Digital Marketing – named "Best Practice Marketing Company of 2016" by THE Aesthetic Industry Awards & "A Top 10 Aesthetic Service Company of 2016" by Aesthetic Everything®. Tim Sawyer's expert consulting has been implemented in hundreds of medical practices across the globe – further educating physicians & staff how to find, serve & keep more patients profitably.

Join Crystal Clear Digital Marketing's Tim Sawyer for this exclusive five-part webinar series! Discover the secrets to success and the pitfalls to avoid to not only enhance your digital marketing ROI but also grow your aesthetic practice!

1) Using Social Media to Grow Your Patient Base | August 15th, 2017
Discover the ins & outs of monetizing social media to enhance practice profitability!

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2) The Secrets Behind Effective SEO | September 12th, 2017
Tips, tricks & pearls for improving your website's organic search engine rankings!

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3) Top Practices in Email Marketing | October 18th, 2017
Learn how to harness one of the most powerful tools in the digital space today!

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4) Building a Profitable Website | November 14th, 2017
Is your website converting unique visitors into loyal paying patients?

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5) Leveraging Your Practice's People, Processes & Tools | December 5th, 2017
Creating a world-class patient experience!

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Amy Forman Taub - DefenAge Webinar

Skin Can Naturally Turn Back the Clock.

Internationally Recognized Dermatologist Amy Forman Taub, MD Discusses New Study on Age-Repair Defensins that Reveals Significant Results in Reversing Skin Aging and Reduction of Pore Size.

Dr. Amy Forman Taub, a dermatologist, known for her work with Photodynamic Therapy, cosmetic dermatology and the principal investigator of a rigorous multi-center placebo-controlled clinical trial on Age-Repair Defensins®, addressed aesthetic physicians from across the USA at the 2017 Vegas Cosmetic Surgery symposium, revealing data on this breakthrough study.

Along with clinical investigators Dr. Vivian Bucay and Dr. Gregory Keller, Dr. Taub presented high-resolution skin ultrasound and histophathology data on the 90-day use of DefenAge product. The study concluded an impressive and highly dramatic change of the minimization of wrinkles and pores, as well as an global improvement of senescent skin including an increase in skin's brightness, hydration, and evenness.

During the MedEsthetics webinar, Dr. Taub will also give overview of the dermatologic stem cells and dormant skin's master stem cells reserved in our body, and will discuss the most advanced anti-aging technologies including retinol, growth factors and defensins.

Dr. Taub is a Board Certified Dermatologist and founder of Advanced Dermatology and skinfo® Specialty Skincare Boutique in Lincolnshire and Glencoe, Illinois.  Advanced Dermatology is a state-of-the art cosmetic dermatology practice nationally recognized for excellence in dermatologic care. To learn more about Dr. Taub, visit www.advdermatology.com. To learn more about DefenAge™, visit www.defenage.com.

DefenAge Webinar. MedEsthetics. September 26, 2017

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Dermal Infusion demoDermal Infusion

David from Envy Medical gives us a Dermalinfusion demo. Dermalinfusion is an advanced skin-resurfacing treatment that combines exfoliation, extraction, and infusion of condition-specific serums to improve skin health, function and appearance.

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eRelevance

Stuck Doing Email Blasting? Then Your Practice's Growth is Stuck Too.

If you're like many practices, you've got your busy staff doing the marketing to your existing patients. So there's not enough time or expertise to move beyond basic, old-fashioned email blasting. Some practices outsource email blasting to a consultant or agency - but moving beyond that is cost prohibitive.

If either of these sound familiar, you're stuck. Stuck doing unsophisticated marketing to your patients, spamming them and driving them away. It's like your whole practice is stuck - held back from growing and thriving the way you want it to.

Attend this webinar to learn how to get unstuck and get growth back on track including:

  • Why so many practices suffer from a marketing misdiagnosis
  • What's holding back practices like yours from getting more repeat business
  • Why most practices are struggling to reach just 20% of their patients outside the point of care – and what to do about it

Presenter: Adam Weinroth, CMO – eRelevance Corp.

Marketing executive, entrepreneur and internet product innovator, Adam Weinroth brings a passion for creating new products, taking them to market and driving business growth. He is a creative, entrepreneurial leader who has the keen ability to drive growth through innovative marketing strategies and is excited to share his learnings and experiences with growing aesthetics practices.

About eRelevance Corp.

eRelevance helps aesthetic practices thrive by driving more repeat business from existing patients. Pioneering the category of customer marketing automation as a managed service, eRelevance enables practices to reach their existing patients with targeted campaigns across email, text, mobile conversations, Facebook, Instagram and more. With in-house marketing experts using innovative, proprietary technology, eRelevance makes it possible for its hundreds of aesthetic practices to execute complex, best-practice patient marketing campaigns with little effort.

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eRelevance

Learn How Engaged Patients Can Drive Up to 80% of Your Practice's Revenue

Too many practices are missing out on growth by focusing on acquiring new patients. It’s time to uncover the hidden opportunity in patient marketing!

Engaged patients are your most valuable asset. Attend eRelevance’s Patient Marketing Webinar to learn the secrets behind maximizing revenue from existing patients – strategies that have helped over 800 practices tap into the gold mine of patient marketing.

  • What is patient marketing?
  • Best practices for generating more repeat business from existing patients
  • Expert tips on tying together social, email, landing pages, text, mobile apps and more for maximum impact
  • Case studies from practices who have successful transitioned to patient marketing

Presenter: Adam Weinroth, CMO – eRelevance Corp.

Marketing executive, entrepreneur and internet product innovator, Adam Weinroth brings a passion for creating new products, taking them to market and driving business growth. He is a creative, entrepreneurial leader who has the keen ability to drive growth through innovative marketing strategies and is excited to share his learnings and experiences with growing aesthetics practices.

About eRelevance Corp.

eRelevance helps aesthetic practices thrive by driving more repeat business from existing patients. Pioneering the category of customer marketing automation as a managed service, eRelevance enables practices to reach their existing patients with targeted campaigns across email, text, mobile conversations, Facebook, Instagram and more. With in-house marketing experts using innovative, proprietary technology, eRelevance makes it possible for its hundreds of aesthetic practices to execute complex, best-practice patient marketing campaigns with little effort.

Watch now »






Candace Noonan

Prescribing Effective Esthetic Treatments and Home Care

Presented by Candace Noonan

Join aesthetic industry expert Candace Noonan as she discusses how to select the most effective skincare treatment modalities for specific client concerns and how to incorporate effective homecare products to ensure the best outcomes.

Attendees will learn:

  • The most effective esthetic treatment modalities for a variety of common skin concerns.
  • How to incorporate effective pre- and postprocedure skincare regimens to improve results.
  • How to educate patients on the benefits of a homecare regimen.
  • How to recommend and sell retail products that support and prolong the outcomes of in-office treatments.

This webinar is for practice owners, estheticians and medspa managers who would like to learn more about how to select the best esthetic treatment modalities and homecare products for their clients and increase retail product sales.

Candace Noonan is a Licensed Esthetician and Master Trainer for DermaConcepts, exclusive distributor of Environ Skin Care in the U.S. She holds certificates for internationally recognized programs including Advanced Skin Analysis, Dermal Needling and Oncology Esthetics, and is a proficient public speaker at medical and skincare conferences throughout the U.S. Her belief is to never stop learning in hopes of sharing the knowledge gained by her continued studies. Born in South Africa, and having personal experience battling melasma, she feels her passion for skin care is her biggest asset.

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Two Must-Watch Webinars: Increase Profitability & ROI for your Practice

Watch both below!

MedEsthetics invites you to join us for two complimentary webinars with two of the leading experts in marketing and practice growth.


Francis Acunzo

From Consult to Patient: Eight Steps to Improve Your Conversion Rates

Presented by Francis X. Acunzo, president of Acara Partners and Reach Beyond Marketing
Originally aired on: Wednesday, March 23, 11:00am ET

Francis X. Acunzo has more than 25 years experience in the medical aesthetic and medspa industries. He is the former president of the Medical Spa Society, a respected business consultant, published author and featured lecturer at industry conferences, presenting on practice management and growth.

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Cheryl Whitman

Successfully Integrating Skincare Services into Your Practice for Better Retention and ROI

Presented by Cheryl Whitman, president of Beautiful Forever Consulting and author of Beautifully Profitable/Forever Profitable
Wednesday, April 27, 11:00am ET

Cheryl Whitman has been a recognized leader in aesthetic practice business development and marketing for more than 30 years. She is the creator of the Medical Aesthetic Success System and regularly lectures at plastic surgery, dermatology and medspa conferences across the country, where she helps practice owners and managers grow and thrive in today's competitive aesthetic environment.

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