SquareArticles & NewsHome13 Takeaways From Square's 2025 Future of Beauty ReportBeauty pros around the world are setting themselves apart from the competition, changing the game when it comes to marketing, loyalty programs, elevated experiences and new techniques, according to Square's Future of Beauty Report for 2025.BusinessSquare Rolls Out New Partnerships and Features to Enable Beauty and Wellness Sellers to SucceedNew distribution partnership and powerful integrations expand the way sellers discover and use Square.HomeDo You Struggle With Client Loyalty? You May Not Be the Only One.A new survey by Square analyzes the relationship between clients and their hair stylist, uncovering that 1 in 3 of consumers are in an ‘open relationship’ with their provider.HomeSquare Releases its Consumer Beauty Trends Report for 2024The Future of Commerce is an annual trends report produced by Square, in partnership with Wakefield Research, surveying consumers to uncover insights about the current state and the future of the beauty industry.BusinessSquare's Consumer Booking App Provides End-to-End Booking ExperienceSquare Go helps consumers search, discover and schedule with highly rated independent service providers in their area.HomeSquare Launches Consumer Booking App for Beauty and Personal CareSquare launched its consumer booking app, Square Go, completely free for beauty and personal care businesses.