Increase patient leads and retention
Creating a multi-channel online marketing presence.

In the past decade, marketing and advertising efforts have moved online to capture consumers where they shop, get informed and spend most of their time. “Things have evolved over the past 10 to 15 years from traditional face-to-face marketing, sending cards and making phone calls to almost exclusively digital marketing,” says Timothy Katzen, MD, a plastic surgeon in Beverly Hills, California.“We still...


Increase patient leads and retention

In the past decade, marketing and advertising efforts have moved online to capture...

MedEsthetics Jan/Feb 2018 Business Consult

Excellent customer service is the cornerstone of small business success. In the...

MedEsthetics Jan/Feb 2018 Legal Issues

In 2012, 64 patients died and an additional 751 were injured due to contaminated...

MedEsthetics Jan/Feb 2018 Profile

Gerald Goldberg, MD, suffered with acne as an adolescent. The resulting scars he...


Neck and Decollete Treatment

Alastin Restorative Neck Complex with TriHex Technology was specifically...

Neck Rejuvenation Treatment

Revision Skincare’s new Nectifirm ADVANCED targets the microbiome of the...

Nd:YAG picosecond laser

The PICOCARE from Wontech is a picosecond Nd:YAG laser featuring two...

Salicylic acid treatment

Formulated to clear blemishes and improve acne-prone skin, dm Skincare...


Facebook Ad Leads
By Angela (Miller) Hamilton, Facebook Marketing Expert at ReachLocal With more than 1.71 billion active users on Facebook, social media advertising is an important way for medspas and medical practices to reach local consumers online. Most facilties have a company page and perhaps purchase a few...
Addressing Employee Tardiness
By Paul Edwards, CEO of CEDR HR Solutions There’s nothing more maddening than knowing your patients are due to arrive at your door at any moment, but because one or more of your employees STILL hasn’t shown up for work, you won’t be able to take the patients back right away. Despite the many...
Needle Aspiration Inadequate as Safety Measure

A recent study by Jani AJ Van Loghem, MD, et al, of The Netherlands, found that needle aspiration alone is an inadequate safety measure to prevent inadvertent intravascular injection with soft tissue fillers (STFs). For “Sensitivity of aspiration as a safety test before injection of soft tissue fillers” (Cosmetic Dermatology, February 2018), the researchers performed aspiration with 11 different needle sizes and 24 different STFs using Ringer's lactate (RL) colored with blue skin marking ink and an empty saline bag containing anticoagulated blood, both pressurized to 150 mmHg to mimic arterial blood pressure.

Out of 340 individual aspiration tests, true-positive results were seen in only 33% of the tests within one second of aspiration; that number increased to 63% when a true-positive result was defined as being positive up to 10 seconds after start of aspiration. The authors noted that the test results were influenced by needle diameter, needle length and rheological properties of STFs and recommended additional safety measures including:

  • Take caution when practicing aspiration as a negative test result (no blood in needle hub) might be false negative and give the injector a false sense of...
AAD Announces New Officers

Suzanne M. Olbricht, MD, FAAD, a Boston-based dermatologist, is the new president of the American Academy of Dermatology (AAD). Ted Rosen, MD, FAAD is the new vice president. Each will serve a one-year term. Dr. Olbricht is an associate professor of dermatology at Harvard Medical School and chief of dermatology at Beth Israel Deaconess Medical Center in Boston. She previously served the AAD as secretary-treasurer, assistant secretary-treasurer and a member of its board of directors. She has also served as chair of the AAD’s Scientific Assembly Committee and is a past president of the New England Dermatology Society.

Dr. Rosen is a professor of dermatology at Baylor College of Medicine and chief of dermatology service at Michael E. DeBakey Veterans Affairs Medical Center in Houston. He is also a trustee of the Dermatology Physician Assistant Foundation, past president and past secretary-treasurer of the Houston Dermatological Society, and a past vice president of the Texas Dermatological Society.

Diane S. Berson, MD, FAAD, Seemal R. Desai, MD, FAAD, Scott M. Dinehart, MD, FAAD, and Abby S. Van Voorhees, MD, FAAD, began four-year terms as members of the AAD’s board of directors in February.

Dr. Berson is a...

Combatting Burnout

Two courses at the 2018 American Academy of Dermatology, held last week in San Diego, California, addressed the growing concern of physician burnout. A panel of dermatologists discussed the impact of burnout on providers during the session, “Bureaucracy, Compliance, and Burnout: What it Means to Dermatologists.” Much of the discussion centered on the impact that online reviews can have on the physician’s psyche. With Yelp and social media, consumers are quick to hit “send” on scathing reviews. Unfortunately, physicians are prohibited by HIPAA rules from responding.

“When you hear negative things, you can brush it off. When you see things in print, it sticks with you for weeks or longer,” Neal Bhatia, MD, said. “It used to be that movies were the only thing you could review. But now, patients are reviewing you. Sometimes patients take their frustrations out on us. Somehow it’s our fault, even if they have bad insurance or don’t comply with taking their medicine.”

There are ways to cope, according to Suzanne Olbricht, MD, who encouraged physicians to consider that there may be a “nugget” of importance in what the review had to say. “Everybody is being rated about everything. This isn’t a phenomenon that is...

ASDS Honored With 14 MarCom Awards

The American Society for Dermatologic Surgery (ASDS) and American Society for Dermatologic Surgery Association (ASDSA) were recognized with 14 awards—including three Platinums—in the 2015 MarCom Awards.

The MarCom Awards competition is administered and judged by the Association of Marketing and Communication Professionals, selecting winners “whose work serves as a benchmark for the industry.” The 2015 competition received about 6,500 entries representing more than a dozen countries.

The Platinum Award—MarCom’s top honor—was presented to ASDS in three categories: Currents... more »

Cellfina Available in US

Merz Aesthetics has begun commercial shipment of the Cellfina System, indicated for long-term improvement in the appearance of cellulite in the buttocks and thighs, to aesthetic practices in the U.S.

Cellfina combines proprietary technology with minimally invasive subcision to treat the primary structural cause of dimpled cellulite. Results of the procedure last at least two years—in clinical trials, patient satisfaction with their treatment results improved from 94% at one year to 96% at the two-year mark. The most common side effects reported were soreness, tenderness and bruising... more »

This Issue - January/February 2016