MedEsthetics March 2019
Building your patient base through Instagram.

Instagram has become wildly popular in recent years. Today it boasts 1 billion active users—30 percent of whom are between 25 and 34 years old. The visual focus of this photo- and video-sharing social networking site is a natural fit for the medical aesthetics industry and offers fertile marketing ground for practices that want to reach out to young adults interested in looking and feeling their best...

Articles

MedEsthetics March 2019

Instagram has become wildly popular in recent years. Today it boasts 1 billion active...

MedEsthetics March 2019

It’s time to renew your lease. Are you ready to negotiate? If you’re like many...

MedEsthetics March 2019

Laser-assisted drug delivery is being used in multiple specialties to improve outcomes...

In an effort to help private practices and large healthcare organizations protect...

Products

Handheld Body Imaging System for Aesthetics

Canfield Scientific’s VECTRA H2 offers an all-in-one portable lightweight 3D...

Hydrating and Correcting Lip Treatment

Topix Pharmaceuticals' Replenix Pure Hydration Plumping Lip Treatment Broad...

Fotofinder Automated ABTM

Capture consistent before-and-after images with FotoFinder’s new Automated...

Skin Care for Eczema

Epionce Renewal Calming Cream from Episciences soothes sensitive, eczema-...

NEWS

Injectable cellulite treatment shows promise
Phase 2 data of Endo International’s collagenase clostridium histolyticum (CCH) for the treatment of cellulite, published in Dermatologic Surgery (February 28, 2019), demonstrate that CCH delivered clinically meaningful and statistically significant improvement as compared to placebo for all...
Botox and Breast Augmentation Top Cosmetic Procedures
Demand for noninvasive and nonsurgical aesthetic treatments in plastic surgery practices continues to grow, according to the results of the 2018 American Society for Aesthetic Plastic Surgery (ASAPS) member survey. The top 5 nonsurgical procedures for 2018 were: Botulinum Toxin with 1,801,033...
Promising Phase 2 Data of CCH for Cellulite Published

Phase 2 data of Endo International’s collagenase clostridium histolyticum (CCH) for the treatment of cellulite, published in Dermatologic Surgery (February 28, 2019), demonstrate that CCH delivered clinically meaningful and statistically significant improvement as compared to placebo for all primary and secondary endpoints.

The Phase 2 clinical trial enrolled 375 women aged 18 years or older (mean age 46.5), who were randomized to receive up to three treatment sessions of CCH (0.84 mg/session, n=189) or placebo (n=186), with each treatment session occurring approximately 21 days apart. Twelve injections were administered into cellulite dimples during each session across an entire treatment area (left or right buttock, or left or right posterior thigh).

At Day 71, 10.6 percent of CCH-treated subjects showed a 2-level composite improvement in cellulite compared to 1.6 percent who received placebo, and 44.6 percent of CCH-treated subjects showed a 1-level composite improvement in cellulite compared to 17.9 percent who received placebo. The most common adverse events were injection-site related and included mild to moderate bruising, pain, nodule, pruritus, erythema and/or discoloration.

“The...

Demand for Nonsurgical Cosmetic Treatments Still Increasing

Demand for noninvasive and nonsurgical aesthetic treatments in plastic surgery practices continues to grow, according to the results of the 2018 American Society for Aesthetic Plastic Surgery (ASAPS) member survey. The top 5 nonsurgical procedures for 2018 were:

  • Botulinum Toxin with 1,801,033 procedures performed (up 16% from 2017)
  • Hyaluronic Acid fillers with 810,240 procedures performed (up 12% from 2017)
  • Nonsurgical Fat Reduction with 174,244 procedures performed (down 4% since 2017)
  • Photo Rejuvenation (IPL) with 135,624 procedures performed (up 20% since 2017)
  • Chemical Peels with 129,596 procedures performed (up 9% since 2017)

The top 5 surgical procedures performed by board certified plastic surgeons in the U.S. in 2018 were:

  • Breast Augmentation with Silicone Implants (329,914 procedures performed)
  • Liposuction (289,261 procedures performed)
  • Breast Lifts (158,964 procedures performed)
  • Tummy Tucks (157.492 procedures performed)
  • Blepharoplasty (115,508 procedures performed)
Hologic Opens State-Of-The-Art Learning Centre In Belgium

Hologic, parent company of Cynosure, opened its first Learning and Experience Centre in Zaventem, Belgium in March. The state-of-the-art facility provides comprehensive training for customers, healthcare professionals and employees across Hologic’s Europe, Middle East and Africa (EMEA) regions.

The 1,500-square-meter facility contains fully equipped training labs with demonstration capabilities for technologies from all four of Hologic’s divisions (Breast & Skeletal Health, Diagnostic, Gynecological Surgical and Medical Aesthetics) to provide hands-on training and experience.

“The opening of our new Hologic Learning and Experience Centre in Brussels is a significant milestone in our company’s history and reflects our deep commitment to providing unparalleled training and support to our customers,” said Jan Verstreken, regional president, EMEA and Canada. “Hologic is a global champion for women’s health and brings leading-edge technology to healthcare systems around the world. The patient is our greatest priority and when their health is in question, nothing is more important to us than providing the most accurate, effective, and timely diagnosis or treatment.”

Each year, the centre is expected to...

ASDS Honored With 14 MarCom Awards

The American Society for Dermatologic Surgery (ASDS) and American Society for Dermatologic Surgery Association (ASDSA) were recognized with 14 awards—including three Platinums—in the 2015 MarCom Awards.


The MarCom Awards competition is administered and judged by the Association of Marketing and Communication Professionals, selecting winners “whose work serves as a benchmark for the industry.” The 2015 competition received about 6,500 entries representing more than a dozen countries.


The Platinum Award—MarCom’s top honor—was presented to ASDS in three categories: Currents... more »

Cellfina Available in US

Merz Aesthetics has begun commercial shipment of the Cellfina System, indicated for long-term improvement in the appearance of cellulite in the buttocks and thighs, to aesthetic practices in the U.S.


Cellfina combines proprietary technology with minimally invasive subcision to treat the primary structural cause of dimpled cellulite. Results of the procedure last at least two years—in clinical trials, patient satisfaction with their treatment results improved from 94% at one year to 96% at the two-year mark. The most common side effects reported were soreness, tenderness and bruising... more »

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