MedEsthetics

Celebrity's recent flaunting of their cosmetic treatments is potentially credited to the introduction of GLP-1 medications. Transformations suddenly became accessible, empowering and personalized. It introduced control over the way many wish to present themselves.

Perfect Is Out, Personal Is In: Celebrity Transparency Shaping Aesthetics—But Body Image Pressures Still Linger

Khloe Kardashian, Kylie Jenner, Megan Fox, and other celebrities are now openly discussing their cosmetic treatments, breaking the long-held taboo around transparency in beauty. Their influence has helped normalize aesthetic procedures, shaping consumer decisions.

Described as an organic alternative to Botox created in Germany, Fox's serum is needle-free, and its plant-based ingredients gently relax facial muscles and smooth out fine lines.

Megan Fox Says No to Botox — But What’s in Her Serum Might Surprise You

In a recent interview, Kristi Branim Fox revealed that her sister, actress Megan Fox, hasn't undergone face treatments. She instead uses Biotulin Supreme Skin Gel containing a muscle relaxing ingredient: spilanthol.

Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

With its wide range of handpieces and ability to address more than 25 skin concerns, xeo+ allows practices to efficiently meet the diverse needs of patients, Gen Z and beyond. Learn more about all of the treatment offerings of xeo+

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Learn how top aesthetic practices use digital marketing, social media, and AI to attract and convert patients in today's competitive landscape with Cutera.

Boost Patient Acquisition Through AI, Social Media, Visual Storytelling with Cutera’s Marketing Experts

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Advancements in Laser Acne Therapy for All Skin Types

The New Era of Acne Management: Clearer Skin, Trusted Devices, Proven Results

The New Era of Acne Management: Clearer Skin, Trusted Devices, Proven Results

5 proven stategies with Podium to elevate your practice

Upcoming Webcast with Podium: 5 Proven Strategies to Keep Your Aesthetic Practice Fully Booked and Thriving

3 Training Programs That Offer Hands-On Botox Practice You Should Know About

3 Training Programs That Offer Hands-On Botox Practice You Should Know About

Medical professionals looking to expand their skill set require proper training. Aside from a strong foundational knowledge, an in-person class can boost your confidence and practical experience.

Shed’s new product line for hair loss, Hair Solutions Vertical.

Shed's Dual Hair Care Line Tackles DHT, Hormonal Imbalance, Follicle Health

Shed’s new product line, Hair Solutions Vertical, targets the biological and hormonal processes men and women uniquely experience affecting the hair follicle and growth phase.

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Top Derms Agree: These Skin Care Ingredients Work Best

In a Northwestern Medicine study, a host of nationwide experts identified the best topical skin care ingredients for given skin conditions. The review focused on recommendations by cosmetic dermatologists and narrowed a list of 318 to just 23.

Perhaps no single KPI provides a better indicator of the health of your business than average revenue per appointment.

Tracking What Matters: The Top 5 KPIs for Medspa Growth and Retention

For medspas, knowing the right KPIs to monitor and continuously maximize them is essential to your business's long-term success.

$PIX:E combines FDA-cleared 4MHz radiofrequency microneedling system with fractional and full-field Er:YAG laser resurfacing.$

Clinical Study Evaluates PIX:E Device Efficacy in Proactively Preventing Visible Signs of Aging

Rohrer Aesthetics recently conducted a clinical study evaluating its PIX:E device, exploring its ability to rejuvenate skin and prevent visible signs of aging before they begin.

GLO30 reported a 120% surge in growth, per a May 2025 Kline + Company study, pointing to the fact that membership programs and franchising is becoming a successful direction for businesses in the skin care industry.

Subscription Skincare and Tech-Enabled Wellness Fuel Growth in Facial Studios, Led by GLO30’s Franchise Boom

While franchising has extended GLO30's services, the studio’s packages and membership model treat wellness as a recurring ritual rather than a destination for one-and-done luxurious treatments, generating consistent foot traffic.

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Online Patient Journey: Power of Digital Marketing

Upcoming:

Jul 21st, 2025, 2:00 pm CDT

Join Cutera's marketing experts as they explore the modern online patient journey and the impact of digital marketing, social media, and even tools like Google Ads and ChatGPT in shaping patient acquisition.

While it may be tempting to use female-centric protocols or 'plug-and-play' treatment paradigms, doing so risks patient dissatisfaction and poor aesthetic results. Male non-surgical procedures such as Botox, dermal fillers and biostimulators require anatomical accuracy and self-control.

Tailored, Not Translated Approach to Men's Anatomy and Identity

Men are changing the landscape of aesthetic medicine as it continues to evolve. This transformation is not just cultural but also clinical, necessitating a reassessment of both practice and theory.

Innovation in beauty and aesthetics is driven by a willingness to break down barriers.

IT Intelligent Treatment Hosts SomaCell at the Stonewall National Monument Visitor Center

New York-based medical aesthetic clinic IT Intelligent Treatment hosted SomaCell x PRIDE 2025 Lifting Without Limitations on Tuesday, June 24 at the Stonewall National Monument Visitor Center.

The ISAPS 2024 Global Survey on Aesthetic and Cosmetic Procedures revealed a 42.5% worldwide increase in cosmetic procedures over the last four years. Eyelid surgery, in particular, was the top procedure in 2024.

ISAPS 2024 Global Survey: U.S. Leads in Cosmetic Procedures, Eyelid Surgery Surpasses Liposuction

The ISAPS 2024 Global Survey on Aesthetic and Cosmetic Procedures revealed a 42.5% worldwide increase in cosmetic procedures over the last four years, with practitioners performing 20.5 million non-surgical procedures and over 17.4 million surgical procedures.

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5 Proven Strategies to Keep Your Aesthetic Practice Fully Booked and Thriving

On-Demand

Jul 7th, 2025

Whether you're looking to boost lead conversion, simplify your systems, or free up your team with smart automation, this session will leave you with the tools and insights to grow with confidence.

Too often, estheticians rely on equipment vendors or online forums for legal advice, which can lead to misinformation and risk. Instead, establish a routine system for checking regulatory updates.

Skincare Under Scrutiny: How Estheticians Can Thrive Amid State Supervision Rules

While estheticians are trained to transform skin and boost confidence, running a compliant, profitable business often requires decoding legal gray areas.