MedEsthetics Jan/Feb 2018 Business Consult
Seven strategies to create a memorable patient experience.

Excellent customer service is the cornerstone of small business success. In the medical aesthetics industry, this extends beyond delivering the results or products that were promised and deftly handling complaints. Cosmetic patients also expect a positive and memorable experience with your practice.
Here are six ways that you and your team can deliver an experience that meets or exceeds...


MedEsthetics Jan/Feb 2018 Business Consult

Excellent customer service is the cornerstone of small business success. In the...

MedEsthetics Jan/Feb 2018 Legal Issues

In 2012, 64 patients died and an additional 751 were injured due to contaminated...

MedEsthetics Jan/Feb 2018 Profile

Gerald Goldberg, MD, suffered with acne as an adolescent. The resulting scars he...

MedEsthetics Jan/Feb 2018 Removing the Mask

Dermatologists see it regularly—symmetrical patches of excess pigmentation across the...


Neck and Decollete Treatment

Alastin Restorative Neck Complex with TriHex Technology was specifically...

Neck Rejuvenation Treatment

Revision Skincare’s new Nectifirm ADVANCED targets the microbiome of the...

Nd:YAG picosecond laser

The PICOCARE from Wontech is a picosecond Nd:YAG laser featuring two...

Salicylic acid treatment

Formulated to clear blemishes and improve acne-prone skin, dm Skincare...


Facebook Ad Leads
By Angela (Miller) Hamilton, Facebook Marketing Expert at ReachLocal With more than 1.71 billion active users on Facebook, social media advertising is an important way for medspas and medical practices to reach local consumers online. Most facilties have a company page and perhaps purchase a few...
Addressing Employee Tardiness
By Paul Edwards, CEO of CEDR HR Solutions There’s nothing more maddening than knowing your patients are due to arrive at your door at any moment, but because one or more of your employees STILL hasn’t shown up for work, you won’t be able to take the patients back right away. Despite the many...
Treatment With High-Dose Pulsed Hyaluronidase for Filler-Related Skin Necrosis

Physicians in Singapore were able to reverse ischemic skin necrosis caused by intra-arterial filler injection by using a high-dose pulsed regimen with hyaluronidase. In the case study, published in Plastic and Reconstructive Surgery—Global Open (February 2018), a 50-year-old woman received treatment with a hyaluronic acid filler to both sides of her face. Skin blanching in the right malar area, which did not improve following application of heat packs, appeared 15 minutes after injection and 25 minutes later a reticular pattern was observed on the right side of her face extending from the radix of the nose to the right cheek.

The patient was treated promptly with three 1,000-unit pulses of hyaluronidase, administered hourly to all involved areas with a 1 cm overlap in uninvolved, bordering skin areas. After the first dose, there was no further increase in size of the involved area. After the third treatment, the endpoint of complete reperfusion and good capillary filling were achieved. By three weeks post-treatment, the skin was fully recovered.

Image copyright Getty Images

Elston To Take Reins at the Journal of the American Academy of Dermatology

Dermatologist Dirk M. Elston, MD, FAAD, has been named the next editor of the Journal of the American Academy of Dermatology. Dr. Elston, the journal’s current deputy editor, will step into his new role in July 2018, succeeding dermatologist Bruce H. Thiers, MD, FAAD, who has served as editor for the past 10 years.

After receiving his undergraduate degree from Pennsylvania State University and his medical degree from Jefferson Medical College in Philadelphia, Dr. Elston completed an internship and dermatology residency at Walter Reed Army Medical Center in Washington, as well as a dermatopathology fellowship at the Cleveland Clinic. He is currently the chairman of the department of dermatology and dermatologic surgery at the Medical University of South Carolina in Charleston.

In addition, Dr. Elston is a past president of the American Academy of Dermatology (AAD) and the American Society of Dermatopathology, and he also has served on a number of AAD councils, committees and task forces, including the board of directors.

“Since 2008, Dr. Elston has been instrumental to JAAD’s success in his role as deputy editor,” said Dr. Thiers. “He is a well-respected clinician and educator who...

Kirby Named Chief of Plastic Surgery at Harris Methodist Hospital

Fort Worth, Texas-based plastic surgeon Dr. Emily J. Kirby has been appointed chief of plastic surgery at Harris Methodist Hospital, the main facility of the Texas Health Fort Worth medical care system. Dr. Kirby is owner of Kirby Plastic Surgery and a five-time Fort Worth Magazine Top Doctor. After graduating from Vanderbilt University, Dr. Kirby earned her medical degree at Texas A&M University College of Medicine and received her aesthetic and plastic surgery training at the University of Kentucky.

Since opening Kirby Plastic Surgery in 2011, she and her staff have donated time, talents and resources to more than 35 local and international charities and non-profit organizations, and Dr. Kirby herself has made multiple trips to Ecuador with a medical group providing reconstructive procedures to children in the town of Ambato. She has also joined multiple medical teams in Mexico and China.

“I am honored to be chosen by my colleagues to lead the division of plastic surgery at Harris Methodist Hospital. I look forward to contributing my services to the hospital medical board, helping to maintain unrivaled patient safety, and providing the latest evidence-based medicine for our patients," said Dr....

ASDS Honored With 14 MarCom Awards

The American Society for Dermatologic Surgery (ASDS) and American Society for Dermatologic Surgery Association (ASDSA) were recognized with 14 awards—including three Platinums—in the 2015 MarCom Awards.

The MarCom Awards competition is administered and judged by the Association of Marketing and Communication Professionals, selecting winners “whose work serves as a benchmark for the industry.” The 2015 competition received about 6,500 entries representing more than a dozen countries.

The Platinum Award—MarCom’s top honor—was presented to ASDS in three categories: Currents... more »

Cellfina Available in US

Merz Aesthetics has begun commercial shipment of the Cellfina System, indicated for long-term improvement in the appearance of cellulite in the buttocks and thighs, to aesthetic practices in the U.S.

Cellfina combines proprietary technology with minimally invasive subcision to treat the primary structural cause of dimpled cellulite. Results of the procedure last at least two years—in clinical trials, patient satisfaction with their treatment results improved from 94% at one year to 96% at the two-year mark. The most common side effects reported were soreness, tenderness and bruising... more »

This Issue - January/February 2016