How to boost local search engine rankings

One of the best ways to get your practice in front of your most likely prospective patients is to rank high in local online searches. At The Aesthetic Meeting in May, Peter Houtz of Plastic Surgery Studios, a practice-marketing firm, shared strategies to help practices achieve high local rankings on Google.

It starts by claiming and completing your “Google My Business” listing. This is a free...

Articles

How to boost local search engine rankings

One of the best ways to get your practice in front of your most likely prospective...

1,927nm laser for acne

For close to a decade, R. Rox Anderson, MD, PhD, and Fernanda Sakamoto, MD, of the...

MedEsthetics May/June 2019

Dermatologist and former Marine flight surgeon Jorge Garcia-Zuazaga, MD, credits his...

Join MedEsthetics and board certified plastic surgeon, Ben Tittle MD, as he...

Products

Cynosure Adds Surgical RF Handpiece

Cynosure TempSure Surgical radiofrequency (RF) technology—a new addition to...

Night cream

Skinceuticals Glycolic 10 Renew Overnight is a corrective night cream that...

Daily Antioxidants

Radiance Shield Anti-Aging Lotion from Skinprint protects skin to reduce...

Handheld Body Imaging System for Aesthetics

Canfield Scientific’s VECTRA H2 offers an all-in-one portable lightweight 3D...

NEWS

Rapid Acoustic Pulse Technology
Soliton’s RAP (rapid acoustic pulse) device, initially developed for tattoo removal treatments, may be effective in reducing the appearance of cellulite. Results of proof-of-concept, preclinical studies on the use of a new version of the company’s acoustic pulse technology reveal that, in...
American Society of Dermatologic Surgery Association
The American Society of Dermatologic Surgery Association (ASDSA) has developed new model legislation aimed at protecting patients seeking aesthetic treatments. The Medical Spa Safety Act outlines the responsibilities of supervising physicians in performing initial patient assessments, obtaining...
Acoustic Pulse Subcision May Improve Appearance of Cellulite

Soliton’s RAP (rapid acoustic pulse) device, initially developed for tattoo removal treatments, may be effective in reducing the appearance of cellulite. Results of proof-of-concept, preclinical studies on the use of a new version of the company’s acoustic pulse technology reveal that, in addition to the RAP device’s demonstrated ability to stimulate collagen, the technology also appears to be capable of selective disruption of the fibrotic septa that contribute to the appearance of cellulite. A process referred to as “acoustic subcision.”

The studies, conducted by Michael Kaminer, MD, at SkinCare Physicians in Chestnut Hill, Massachusetts and Elizabeth Tanzi, MD, at Capital Laser & Skin Care in Washington D.C., were designed to evaluate the safety and efficacy of RAP for the reduction of cellulite.

Histology performed before and after a single, two-minute treatment with the modified RAP device demonstrated selective mechanical disruption of the septa with little evidence of unintended damage to surrounding tissues, such as blood vessels or muscle. The company notes that in the proof-of-concept clinical trial, 97 percent of the treatments were rated as having zero pain.

“While the proof-of-concept...

ASDSA Develops Model MedSpa Safety Legislation

The American Society of Dermatologic Surgery Association (ASDSA) has developed new model legislation aimed at protecting patients seeking aesthetic treatments. The Medical Spa Safety Act outlines the responsibilities of supervising physicians in performing initial patient assessments, obtaining consent and preparing written treatment plans. It would further require non-physician providers to wear identification that clearly communicates they are not physicians, verify that the supervising physician has assessed the patient and notify the medical director and supervising physician of any adverse events or complications.

The association notes that it created the model legislation in response to member demand, loose regulatory requirements for reporting adverse events and complications, and as a result of its own patient and physician survey. The results of the survey, published in Dermatologic Survey (April 2019), revealed that the top procedures for which respondents used non-physician providers were laser hair removal, microdermabrasion and chemical peels. The majority of procedures by non-physicians took place outside a...

Iconic Brand Builder Joins Revance Board of Directors

Jill Beraud has been appointed to Revance Therapeutics Board of Directors. She will also chair a newly formed Revance Brand Strategy Committee focused on establishing the company’s innovative neuromodulator, DaxibotulinumtoxinA for Injection (DAXI), in the minds of consumers.

Beraud, who has more than 25 years experience building luxury brands, is currently co-founder and CEO of Sh’nnong Beverage Company. Prior to that, she served as CEO of IPPOLITA, a fine jewelry company with distribution in Bergdorf Goodman, Neiman Marcus, Nordstrom and other national retailers. Previously she held the role of executive vice president, global retail and e-commerce, for Tiffany & Co., where she was responsible for all global retail, operations, e-commerce, digital and omni-channel consumer experience. Beraud has also worked with brands, such as Living Proof, Levi Strauss, Starbucks/Lipton Joint Ventures and Victoria’s Secret, and served as global chief marketing officer at PepsiCo. In 2013, she was named to Fast Company’s “Most Creative People in Business.”

“We are delighted to welcome Jill Beraud to our Board at this pivotal time in our company’s trajectory. She arrives at an ideal moment as we establish a rarity...

ASDS Honored With 14 MarCom Awards

The American Society for Dermatologic Surgery (ASDS) and American Society for Dermatologic Surgery Association (ASDSA) were recognized with 14 awards—including three Platinums—in the 2015 MarCom Awards.


The MarCom Awards competition is administered and judged by the Association of Marketing and Communication Professionals, selecting winners “whose work serves as a benchmark for the industry.” The 2015 competition received about 6,500 entries representing more than a dozen countries.


The Platinum Award—MarCom’s top honor—was presented to ASDS in three categories: Currents... more »

Cellfina Available in US

Merz Aesthetics has begun commercial shipment of the Cellfina System, indicated for long-term improvement in the appearance of cellulite in the buttocks and thighs, to aesthetic practices in the U.S.


Cellfina combines proprietary technology with minimally invasive subcision to treat the primary structural cause of dimpled cellulite. Results of the procedure last at least two years—in clinical trials, patient satisfaction with their treatment results improved from 94% at one year to 96% at the two-year mark. The most common side effects reported were soreness, tenderness and bruising... more »

This Issue - January/February 2016