Business > Practice Management | MedEsthetics

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Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling

MSOs are targeting successful aesthetics and wellness businesses—often aiming to pay less than fair market value. We spoke with former MSO executives to uncover how they really evaluate, approach and negotiate with practices.

The Regenerative Shift in Plastic Surgery: Why Skin Quality Can’t Be an Afterthought

The Regenerative Shift in Plastic Surgery: Why Skin Quality Can’t Be an Afterthought

The aesthetic medicine landscape is shifting toward non-surgical, regenerative treatments—especially laser technologies like Aerolase Neo Elite® and Era Elite®—as younger generations prioritize natural results.

Aesthetic Record and PatientFi partner to combine patient financing, EMR and Aspire Galderma Rewards into one streamlined platform.

Aesthetic Record and PatientFi Partner to Streamline Financing, Rewards, Making Aesthetic Treatments More Convenient for Patients

A new partnership is transforming how aesthetic practices manage patient financing, rewards and treatment scheduling—all in one place.

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Addyi, originally approved for premenopausal women, is now under FDA Priority Review for potential use in postmenopausal women experiencing low sexual desire.

Medspas Begin Offering Addyi for Low Libido as FDA Weighs Post-Menopausal Approval

The Regenerative Shift in Plastic Surgery: Why Skin Quality Can’t Be an Afterthought

The Regenerative Shift in Plastic Surgery: Why Skin Quality Can’t Be an Afterthought

In today’s hyper-competitive, rapidly evolving medical aesthetics landscape, one fact stands above all: your team—not your technology—is your most valuable asset.

Elevating Aesthetics: Why Ongoing Team Training Is Your Greatest ROI

Perhaps no single KPI provides a better indicator of the health of your business than average revenue per appointment.

Tracking What Matters: The Top 5 KPIs for Medspa Growth and Retention

Learn how top aesthetic practices use digital marketing, social media, and AI to attract and convert patients in today's competitive landscape with Cutera.

Boost Patient Acquisition Through AI, Social Media, Visual Storytelling with Cutera’s Marketing Experts

Learn how digital marketing tools—from Google Ads to AI platforms like ChatGPT—are revolutionizing how practices attract and retain patients.

The Regenerative Shift in Plastic Surgery: Why Skin Quality Can’t Be an Afterthought

The Regenerative Shift in Plastic Surgery: Why Skin Quality Can’t Be an Afterthought

The aesthetic medicine landscape is shifting toward non-surgical, regenerative treatments—especially laser technologies like Aerolase Neo Elite® and Era Elite®—as younger generations prioritize natural results.

While Oliver’s coverage was a generalization, it points to a real concern about whether or not aesthetics, an area of medicine still in its infancy, has universal regulations that ensure safety compliance.

John Oliver Exposed a Medspa Crisis—Aesthetics Experts Urge Clearer Universal Safety Standards, Law Reform

Comedian John Oliver recently centered an episode on medspas, raising concerns. Estheticians, law professionals and surgeons all agree universal reform should take place, and this is what it means for your patients.

5 proven stategies with Podium to elevate your practice

Upcoming Webcast with Podium: 5 Proven Strategies to Keep Your Aesthetic Practice Fully Booked and Thriving

This upcoming webinar with Podium on July 7, "5 Proven Strategies to Keep Your Aesthetic Practice Fully Booked and Thriving," offers a practical, results-driven solution for practices ready to elevate their operations.

Too often, estheticians rely on equipment vendors or online forums for legal advice, which can lead to misinformation and risk. Instead, establish a routine system for checking regulatory updates.

Skincare Under Scrutiny: How Estheticians Can Thrive Amid State Supervision Rules

While estheticians are trained to transform skin and boost confidence, running a compliant, profitable business often requires decoding legal gray areas.

With the overall growth rate of the market on a fast trajectory, scaling towards a platform model is critical for practice groups, as it puts them in a strong position to broaden and strengthen their overall market presence and position themselves as an appealing asset for investors.

Building Sustainable Scale and Investor Readiness in a Rapidly Growing Medspa Market

While there has been considerable recent private investment activity across over 30 sponsor platforms with a focus on the sector, only 10% of the Medspa practice market has been consolidated to date, indicating plenty of opportunity for continued investment to scale business operations.

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3 Training Programs That Offer Hands-On Botox Practice You Should Know About

Medical professionals looking to expand their skill set require proper training. Aside from a strong foundational knowledge, an in-person class can boost your confidence and practical experience. Discover which training programs offer hands-on Botox

When an influencer shares their experience with a medspa’s treatments or services, their followers often view it as a form of validation. This 'social proof' can build trust and encourage potential patients to visit the spa.

How Influencer Partnerships Can Boost Patient Growth and Credibility for Medspas

Influencer partnerships can be highly valuable to medspas, helping them to attract new patients, boost credibility and drive performance in various ways. Here’s how influencer collaborations can support a medspa’s goals.

Financing options increases accessibility to services and treatments, and allows patients from diverse economic backgrounds to access effective treatments that would normally be out of reach.

Making Medical Aesthetics Accessible with Patient-centered Financing

It is becoming increasingly important for practices to create packages and treatment plans that reflect the market and consumer budgets.

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Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

With its wide range of handpieces and ability to address more than 25 skin concerns, xeo+ allows practices to efficiently meet the diverse needs of patients, Gen Z and beyond. Learn more about all of the treatment offerings of xeo+

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The Best Medical Spas for Laser Hair Removal

Whether you’re scouting inspiration for your practice or seeking trusted referrals for patients, read more about the best medspas for laser hair removal that stand out in technology, client experience and results.

Unlike older generations, Gen Z prioritizes self-expression, subtle enhancements and authenticity in their approach to beauty and aesthetics.

Gen Z in the Aesthetic World: Strategies for Attracting the Next Generation of Patients

The aesthetics industry is at a pivotal point, as Gen Z, ages 15-28, emerges as a significant consumer group.