Business > Practice Management | MedEsthetics

Marketing in medical aesthetics isn’t just promotion—it’s patient education that builds trust, shapes expectations and improves outcomes before anyone even walks in the door.

Marketing as a Form of Patient Education: Why Thoughtful Content Reduces Fear, Misinformation and Unrealistic Expectations

In medical aesthetics, marketing isn’t just about visibility—it’s the first classroom where patients learn, form trust and shape expectations and getting it right can transform consultations, outcomes and your practice’s credibility.

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

At ASDS, Allergan Aesthetics convened experts to explore the future of hyaluronic acid fillers—dispelling myths, sharing data and emphasizing education for subtle, natural-looking results.

Patients form trust based on how consistently clear and professional a practice appears across every place they encounter it.

Visibility vs. Credibility: How Patients Interpret a Surgeon’s Online Presence

Prospective patients form trust in plastic surgeons long before a consultation, not through visibility alone but through repeated exposure to clear, consistent signals of expertise and professionalism across every digital touchpoint.

January/February 2026

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January/February 2026

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

Medspas achieve greater success by adopting a holistic “inside-out” approach that combines traditional aesthetic treatments with medically supervised wellness services.

Why Modern Medspas Are Adding Wellness—and How to Effectively Integrate and Market These Programs

Streamlining Success: Meevo Addresses Inefficiencies in Multi-Location Spa Operations

The FDA has reversed its previous decision, making NMN legal again as a dietary supplement and expanding options for those interested in wellness and longevity.

FDA Reinstates NMN for Supplements: Medspas Eye Synergy with NAD+ Therapy and GLP-1 Symptom Relief

Beauty Rep connects aesthetic practices with brands through shared product education, analytics and communication tools.

Beauty Rep Launches to Streamline Brand–Practice Collaboration for Aesthetic Providers

A newly launched platform is aiming to streamline how aesthetic brands and practices collaborate, including sharing education, marketing materials and product management.

Vagaro’s new E-Prescribe feature lets medspa physicians electronically send prescriptions, manage refills and streamline client care.

Vagaro Integrates E-Prescribe to Help Medspas Manage Prescriptions, Refills, DEA Compliance

Vagaro’s new E-Prescribe feature helps medspas electronically send prescriptions, approve refills and comply with DEA regulations, all within the same platform they use to manage appointments and payments.

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

At ASDS, Allergan Aesthetics convened experts to explore the future of hyaluronic acid fillers—dispelling myths, sharing data and emphasizing education for subtle, natural-looking results.

By combining workflow automation with medical oversight, The Signature Collection allows clinics to deliver treatments off-site while maintaining their clinical standards.

A Systems-Based Approach to In-Home Aesthetic Events

A new operational framework is quietly reshaping how estheticians and medspas deliver care—bringing clinical precision and structure to in-home aesthetic events.

Verified licenses are linked to public BeautyAList profiles, highlighting credentials for clients and brands.

Estheticians Can Now Verify Licenses Digitally With New NCEA and BeautyAList Tool

Licensify via BeautyAList allows estheticians to verify licenses digitally, while connecting credentials to professional networks and industry resources.

RSMD equips physicians, nurses and other clinicians to enter or expand in the growing field of medical aesthetics.

A Surge of Healthcare Professionals Entering Medspas Is Increasing the Need for Hands-On, Specialized Education

Discover how a hands-on medspa in California is helping healthcare professionals pivot aesthetic medicine, combining real-world experience, structured training frameworks and mentorship to bridge textbook knowledge and practiced skill.

Most med spas lose two-thirds of potential revenue before treatment. Consistent consultation systems turn “I’ll think about it” into booked appointments.

The Systems Behind Sustainable Medspa Growth: Retention, Conversion, Predictability

In an industry booming with opportunity, most medspas still lose profits to silent leaks—discover how to turn unpredictable revenue into sustainable growth.

The medspa industry is seeing focus on long-term, holistic wellness.

5 Trends Reshaping Medspas Right Now

From changing patient priorities to powerful new revenue models, here’s what every medspa owner needs to know next.

AI can be useful for booking appointments by automating, optimizing and personalizing recommendations.

Experts says ChatGPT Atlas Could Transform How Consumers Find and Book Beauty Treatments Online

Global beauty and wellness marketplace Fresha has highlighted how the newly launched ChatGPT Atlas could reshape the way consumers search for and book hair, beauty and wellness appointments.

From booking appointments, recommending treatments, to shopping for skincare, V3 offers a mobile-first medspa experience.

RepeatMD Launches V3, Enabling Medspas to Meet Gen Z’s Virtual, Personalized Expectations

RepeatMD's V3 platform, launching Oct. 23, leverages AI to transform how cash-pay service providers, like medspas, connect with younger, tech-savvy consumers.

Aesthetic clinics are pairing GLP-1 with nutrition, hormone tracking and resistance training to maintain structure and prevent muscle mass decline.

The New Frontier of GLP-1: Lean People Are Using It for Longevity, Cellular Optimization—Not Weight Loss

GLP-1 medications are evolving from weight-loss tools to precision longevity therapies, now used by lean individuals to optimize metabolism, cardiovascular health and cellular function.

Minimally invasive treatments are reshaping beauty standards with faster, low-downtime results.

Global Medical Aesthetics Market to Triple by 2033, Fueled by Minimally Invasive Tech and AI Solutions

Discover what’s driving the explosive growth of the medical aesthetics market—and how emerging tech and shifting beauty ideals are reshaping the future of skincare and wellness.