
Facelifts for the New Generation: How Ozempic is Redefining Facial Rejuvenation Trends
In the world of aesthetics, trends evolve, but few have transformed the industry as rapidly as the rise of the "20-year-old facelift."

SPF Myths Are Sabotaging Skin and Aesthetic Results
In the U.S., 9,500 people are diagnosed with skin cancer every day. Sun protection is non-negotiable in skincare, but all SPF is not created equal.

Editor’s Eye: Inclusive Aesthetics: Embracing Diversity in Beauty and Care
In a space like aesthetics, inclusivity and diversity is critical. Inclusivity not only entails cognizance of different skin texture and tones depending on race or gender, but also finance options.

Making Medical Aesthetics Accessible with Patient-centered Financing
It is becoming increasingly important for practices to create packages and treatment plans that reflect the market and consumer budgets.

Equity in Aesthetics Isn’t Optional—It’s the Path to Better Care
When practitioners truly understand the biology of different skin types and the cultural context behind each patient’s goals, the care becomes more accurate, more respectful and ultimately more effective.

The Rise of 'Brotox' and Why More Men Are Embracing Aesthetics
Men are increasingly seeking out procedures like Botox, a trend that's been humorously dubbed “brotox.”

Inside Shot Bar: Where Science Meets Skin Rejuvenation with Exosomes
My industry is once again witnessing a shift in more of a natural result. Exosomes can help with that. They are revolutionary.

The Ozempification of Aesthetics: How GLP-1 Medications Are Transforming the Industry
GLP-1 medications are reshaping aesthetics by introducing new patient demographics and treatment demands.

Gen Z in the Aesthetic World: Strategies for Attracting the Next Generation of Patients
The aesthetics industry is at a pivotal point, as Gen Z, ages 15-28, emerges as a significant consumer group.

Beyond Wrinkles: How Neurotoxins Are Transforming Dermatology
Neurotoxins, long recognized for their ability to smooth dynamic wrinkles, are now emerging as a groundbreaking treatment for inflammatory skin conditions.

April Editor's Eye: Gen Z, Preventive Care and the Evolution of the Aesthetics Industry
The aesthetics industry has always been long sought after for anti-aging procedures and treatments but Gen Z are showing a demand in preventive aesthetics that diminish signs of aging before they occur.

The Future of Plastic Surgery: Combining Cutting-Edge Technology with Artistic Expertise for Superior Results
From AI-assisted procedures to bio-engineered materials, emerging technologies are reshaping how surgeons approach reconstructive and cosmetic procedures.

Unlocking Untapped Retail Revenue Potential in your Aesthetic Practice
As patients increasingly seek a full spectrum of care, this shift creates an opportunity for practices to incorporate retail as a core revenue driver.

Medspa M&A is Booming: Here’s How to Successfully Sell
The medspa industry is experiencing a surge in M&A activity, driven by increased consumer demand for non-invasive cosmetic procedures, the entry of private equity firms and the desire of existing owners to exit the market.

Franchise vs. Independent: How to Determine the Best Path for Your Medspa
Some medspa owners with established and successful business models are looking to expand their reach through franchising opportunities. This can mean being confronted with a fork-in-the-road decision: franchise or independent.

The Cosmetic Surgery Trends That Will Dominate 2025
The world of cosmetic surgery is evolving faster than ever, and the trends shaping the industry are both fascinating and insightful. Subtlety and sophistication are now the name of the game.

The Baby Facelift’s Subtle Revolution
The baby facelift, an evolution of the mini facelift, directly addresses the growing demand for minimally invasive solutions that deliver real results where other approaches often fall short. Dr. Shah delves into his predictions and insights.

Rebecca Lane
Managing Editor
Phone:630-344-6074
Feature Articles, Content Collaboration, Columns, Face & Body Education

Tony Scianna
Associate Editor
Phone:1-630-344-6070
Industry Trends and News, Product Launches, Editorial Submissions, Social Media

Maggie Walker
Associate Editor
Phone:1-630-344-6044
Feature Articles, Columns, Partnership Opportunities, Spa Snapshot, Face & Body Education

Tanna Donalson, P.A.-C.
CEO of Redbud Medical Spa

Mona L. Hymel
Arthur W. Andrews Professor of Law, James E. Rogers College of Law, University of Arizona

Prithwiraj Maitra, Ph.D.
Executive Director, Strategic Product Development & Innovation: Consumer Goods & Skincare; AbbVie

Inga Hansen
Managing Editor
Phone:1-630-344-6074