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In the past, surgical facelifts were primarily sought out due to natural aging. Now, however, younger patients are experiencing facial deflation and sagging due to weight loss.
Facelifts for the New Generation: How Ozempic is Redefining Facial Rejuvenation Trends
In the world of aesthetics, trends evolve, but few have transformed the industry as rapidly as the rise of the "20-year-old facelift."
Whether we’re helping a patient prep for their first microneedling session or correcting years of cumulative sun damage, the message has to be consistent and clear: SPF 30 is the baseline.
SPF Myths Are Sabotaging Skin and Aesthetic Results
In the U.S., 9,500 people are diagnosed with skin cancer every day. Sun protection is non-negotiable in skincare, but all SPF is not created equal.
In a space like aesthetics, inclusivity and diversity is critical. Inclusivity not only entails cognizance of different skin texture and tones depending on race or gender, but also finance options.
Editor’s Eye: Inclusive Aesthetics: Embracing Diversity in Beauty and Care
In a space like aesthetics, inclusivity and diversity is critical. Inclusivity not only entails cognizance of different skin texture and tones depending on race or gender, but also finance options.
Financing options increases accessibility to services and treatments, and allows patients from diverse economic backgrounds to access effective treatments that would normally be out of reach.
Making Medical Aesthetics Accessible with Patient-centered Financing
It is becoming increasingly important for practices to create packages and treatment plans that reflect the market and consumer budgets.
In aesthetics, we have a responsibility to listen before we lead. It is not about fitting people into a mold. It is about supporting them in their own vision of beauty and wellness.
Equity in Aesthetics Isn’t Optional—It’s the Path to Better Care
When practitioners truly understand the biology of different skin types and the cultural context behind each patient’s goals, the care becomes more accurate, more respectful and ultimately more effective.
While Botox was once mostly associated with women, more and more men are turning to aesthetic treatments to enhance their facial features.
The Rise of 'Brotox' and Why More Men Are Embracing Aesthetics
Men are increasingly seeking out procedures like Botox, a trend that's been humorously dubbed “brotox.”
The goal of medspa treatments such as these are achieving the result of smoother, firmer and more even toned skin. Exosomes can help reduce the signs of aging.
Inside Shot Bar: Where Science Meets Skin Rejuvenation with Exosomes
My industry is once again witnessing a shift in more of a natural result. Exosomes can help with that. They are revolutionary.
Rapid weight loss due to GLP-1 often results in skin laxity and volume loss–concerns traditionally associated with aging, but are now prevalent among younger individuals.
The Ozempification of Aesthetics: How GLP-1 Medications Are Transforming the Industry
GLP-1 medications are reshaping aesthetics by introducing new patient demographics and treatment demands.
Unlike older generations, Gen Z prioritizes self-expression, subtle enhancements and authenticity in their approach to beauty and aesthetics.
Gen Z in the Aesthetic World: Strategies for Attracting the Next Generation of Patients
The aesthetics industry is at a pivotal point, as Gen Z, ages 15-28, emerges as a significant consumer group.
Neurotoxins, long recognized for their ability to smooth dynamic wrinkles, are now emerging as a groundbreaking treatment for inflammatory skin conditions.
Beyond Wrinkles: How Neurotoxins Are Transforming Dermatology
Neurotoxins, long recognized for their ability to smooth dynamic wrinkles, are now emerging as a groundbreaking treatment for inflammatory skin conditions.
The aesthetics industry has always been long sought after for anti-aging procedures and treatments but Gen Z are showing a demand in preventive aesthetics that diminish signs of aging before they occur.
April Editor's Eye: Gen Z, Preventive Care and the Evolution of the Aesthetics Industry
The aesthetics industry has always been long sought after for anti-aging procedures and treatments but Gen Z are showing a demand in preventive aesthetics that diminish signs of aging before they occur.
From AI-assisted procedures to bio-engineered materials, emerging technologies are reshaping how surgeons approach reconstructive and cosmetic procedures.
The Future of Plastic Surgery: Combining Cutting-Edge Technology with Artistic Expertise for Superior Results
From AI-assisted procedures to bio-engineered materials, emerging technologies are reshaping how surgeons approach reconstructive and cosmetic procedures.
Incorporating retail effectively is a transformative move, one that positions your practice not only as a provider of services, but also as a trusted aesthetic partner in patients' skin care journeys.
Unlocking Untapped Retail Revenue Potential in your Aesthetic Practice
As patients increasingly seek a full spectrum of care, this shift creates an opportunity for practices to incorporate retail as a core revenue driver.
The medspa industry is experiencing a surge in M&A activity, driven by increased consumer demand, the entry of private equity firms and existing owners exiting the market.
Medspa M&A is Booming: Here’s How to Successfully Sell
The medspa industry is experiencing a surge in M&A activity, driven by increased consumer demand for non-invasive cosmetic procedures, the entry of private equity firms and the desire of existing owners to exit the market.
Some medspa owners with established and successful business models are looking to expand their reach through franchising opportunities. This can mean being confronted with a fork-in-the-road decision: franchise or independent.
Franchise vs. Independent: How to Determine the Best Path for Your Medspa
Some medspa owners with established and successful business models are looking to expand their reach through franchising opportunities. This can mean being confronted with a fork-in-the-road decision: franchise or independent.
The world of cosmetic surgery is evolving faster than ever. Gone are the days of obvious, overly dramatic enhancement, and subtlety and sophistication are now the name of the game.
The Cosmetic Surgery Trends That Will Dominate 2025
The world of cosmetic surgery is evolving faster than ever, and the trends shaping the industry are both fascinating and insightful. Subtlety and sophistication are now the name of the game.
Baby facelift before and after.
The Baby Facelift’s Subtle Revolution
The baby facelift, an evolution of the mini facelift, directly addresses the growing demand for minimally invasive solutions that deliver real results where other approaches often fall short. Dr. Shah delves into his predictions and insights.
Rebecca Current Headshot
Rebecca Lane
Managing Editor
Phone:630-344-6074
Feature Articles, Content Collaboration, Columns, Face & Body Education
Tony Scianna
Tony Scianna
Associate Editor
Phone:1-630-344-6070
Industry Trends and News, Product Launches, Editorial Submissions, Social Media
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Maggie Walker
Associate Editor
Phone:1-630-344-6044
Feature Articles, Columns, Partnership Opportunities, Spa Snapshot, Face & Body Education
Tanna Donalson, P.A.-C., CEO of Redbud Medical Spa
Tanna Donalson, P.A.-C.
CEO of Redbud Medical Spa
Mona Hymel 04062022
Mona L. Hymel
Arthur W. Andrews Professor of Law, James E. Rogers College of Law, University of Arizona
Prithwiraj Maitra 150
Prithwiraj Maitra, Ph.D.
Executive Director, Strategic Product Development & Innovation: Consumer Goods & Skincare; AbbVie
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Inga Hansen
Managing Editor
Phone:1-630-344-6074