Business | MedEsthetics

Marketing in medical aesthetics isn’t just promotion—it’s patient education that builds trust, shapes expectations and improves outcomes before anyone even walks in the door.

Marketing as a Form of Patient Education: Why Thoughtful Content Reduces Fear, Misinformation and Unrealistic Expectations

In medical aesthetics, marketing isn’t just about visibility—it’s the first classroom where patients learn, form trust and shape expectations and getting it right can transform consultations, outcomes and your practice’s credibility.

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

At ASDS, Allergan Aesthetics convened experts to explore the future of hyaluronic acid fillers—dispelling myths, sharing data and emphasizing education for subtle, natural-looking results.

Patients form trust based on how consistently clear and professional a practice appears across every place they encounter it.

Visibility vs. Credibility: How Patients Interpret a Surgeon’s Online Presence

Prospective patients form trust in plastic surgeons long before a consultation, not through visibility alone but through repeated exposure to clear, consistent signals of expertise and professionalism across every digital touchpoint.

January/February 2026

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January/February 2026

Designed for thicker skin, the MicronJet 800 expands applications from hair restoration to aesthetic and dermatological treatments.

NanoPass to Unveil MicronJet 800 for Advanced Hair Restoration and Aesthetic Treatments at IMCAS World 2026

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

At an upcoming MedEsthetics webinar on Feb. 10, experts will discuss how Candela’s Matrix technology helps address GLP-1–related facial volume loss and skin laxity.

How Aesthetic Practices Can Treat GLP-1 Facial Aging: Inside Candela’s Feb. 12 Matrix Webinar

Alexis Lauren launches franchising, inviting entrepreneurs to bring its luxury, membership-driven medspa concept to new markets.

ALEXIS LAUREN Opens Franchise Opportunities for Beauty and Wellness Entrepreneurs with Proven Medspa Model

CosmeticsMD’s rebrand to Cosmetics & Wellness MD reflects its expanded focus on women’s hormone health alongside aesthetic care.

CosmeticsMD Rebrands as Cosmetics & Wellness MD to Expand Women’s Wellness Services

A Massachusetts medical spa is redefining its mission, expanding into women’s hormone health for a more integrated approach to wellness that signals a broader evolution in aesthetic care.

The defining 2026 aesthetics trend is a shift toward inside-out, personalized, regenerative care—where subtle enhancement, whole-body wellness and biocompatible technology work together.

Inside-Out and Innovative: What’s Trending in Aesthetics for 2026

From inside-out radiance to wellness-driven aesthetics, 2026 is shaping up to be the year beauty stops chasing change and starts cultivating longevity.

Addyi has received FDA approval for use in postmenopausal women, providing a new, non-hormonal treatment option for Hypoactive Sexual Desire Disorder (HSDD).

Postmenopausal Women Can Now Use Addyi for Low Sexual Desire Following FDA Approval

Postmenopausal women now have an FDA-approved option for low sexual desire that works on brain chemistry, offering new hope for sexual wellbeing.

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

At ASDS, Allergan Aesthetics convened experts to explore the future of hyaluronic acid fillers—dispelling myths, sharing data and emphasizing education for subtle, natural-looking results.

Ptosis is the second most common surgery Eftekhari performs at the Eyelid Center of Utah, after upper eyelid blepharoplasty.

Utah Oculofacial Surgeon to Present Five-Minute Ptosis Surgery at 18th American-Brazilian Aesthetic Meeting

Renowned oculofacial surgeon Kian Eftekhari, MD will reveal a groundbreaking five-minute ptosis technique at the 18th American-Brazilian Aesthetic Meeting on Feb. 5-8 in Park City, Utah.

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Streamlining Success: Meevo Addresses Inefficiencies in Multi-Location Spa Operations

Discover the hidden inefficiencies holding multi-location spas back—and the game-changing tools that can transform operations, elevate guest experiences and drive scalable growth.

Montse Suárez, founder and managing partner of Iris Ventures, adds: “Chrystelle is an exceptional founder, combining vision, consumer insight and operational excellence. Innerskin is setting a new standard in aesthetics, delivering care and sophistication at scale like no one else.”

Iris Ventures Makes $15M Investment in Medical-Grade Skin Care

Innerskin, a medical aesthetics group in beauty and wellness, has announced a $15 million investment by Iris Ventures.

The FDA has reversed its previous decision, making NMN legal again as a dietary supplement and expanding options for those interested in wellness and longevity.

FDA Reinstates NMN for Supplements: Medspas Eye Synergy with NAD+ Therapy and GLP-1 Symptom Relief

The FDA’s reversal on NMN has reopened the door to a potent NAD+ precursor, sparking renewed interest in how it may influence energy, aging and medspa therapies.

Beauty Rep connects aesthetic practices with brands through shared product education, analytics and communication tools.

Beauty Rep Launches to Streamline Brand–Practice Collaboration for Aesthetic Providers

A newly launched platform is aiming to streamline how aesthetic brands and practices collaborate, including sharing education, marketing materials and product management.

Vagaro’s new E-Prescribe feature lets medspa physicians electronically send prescriptions, manage refills and streamline client care.

Vagaro Integrates E-Prescribe to Help Medspas Manage Prescriptions, Refills, DEA Compliance

Vagaro’s new E-Prescribe feature helps medspas electronically send prescriptions, approve refills and comply with DEA regulations, all within the same platform they use to manage appointments and payments.

Rohrer Aesthetics launched the Gratitude & Giving campaign, a month-long initiative to support small aesthetic businesses. Interested practices can register through Nov. 28.

Small Aesthetic Practices Have a Chance to Be Honored in Rohrer’s Gratitude & Giving Initiative

Rohrer Aesthetics is launching a month-long Gratitude & Giving campaign to support small aesthetic practices, offering funding and recognition to help strengthen the community. Your practice could be one of them.

While TrumpRX could make GLP-1 medications more affordable, safe and effective use still relies on professional monitoring, meaning medspas remain an important part of the weight-loss and health journey.

TrumpRX to Offer Discounted GLP-1 Drugs—What Aesthetic Providers Should Know About Access, Pricing, Patient Retention

The TrumpRX platform promises lower-cost access to GLP-1 medications, but experts say proper monitoring and holistic care remain key to safe, sustainable results—raising questions about how this shift could reshape the booming medspa and wellness industry.