Business > Marketing | MedEsthetics

When an influencer shares their experience with a medspa’s treatments or services, their followers often view it as a form of validation. This 'social proof' can build trust and encourage potential patients to visit the spa.

How Influencer Partnerships Can Boost Patient Growth and Credibility for Medspas

Influencer partnerships can be highly valuable to medspas, helping them to attract new patients, boost credibility and drive performance in various ways. Here’s how influencer collaborations can support a medspa’s goals.

Unlike older generations, Gen Z prioritizes self-expression, subtle enhancements and authenticity in their approach to beauty and aesthetics.

Gen Z in the Aesthetic World: Strategies for Attracting the Next Generation of Patients

The aesthetics industry is at a pivotal point, as Gen Z, ages 15-28, emerges as a significant consumer group.

Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

With its wide range of handpieces and ability to address more than 25 skin concerns, xeo+ allows practices to efficiently meet the diverse needs of patients, Gen Z and beyond. Learn more about all of the treatment offerings of xeo+

Read the latest issue

The New Era of Acne Management: Clearer Skin, Trusted Devices, Proven Results

The New Era of Acne Management: Clearer Skin, Trusted Devices, Proven Results

Artificial intelligence (AI) has become a powerful tool in marketing and operations for various industries, and the medspa sector is no exception.

AI is Creating a More Personalized, Efficient and Convenient Medspa Experience

Incorporating retail effectively is a transformative move, one that positions your practice not only as a provider of services, but also as a trusted aesthetic partner in patients' skin care journeys.

Unlocking Untapped Retail Revenue Potential in your Aesthetic Practice

Minimally invasive treatments are attracting individuals who previously avoided medaesthetic procedures due to concerns about pain or downtime.

Editor's Eye: A Transformative 2025

Bliss, an online platform designed to pair patients with a surgeon based on preferences and budget, has reportedly produced the first AI-generated visualization tool, Bliss Imagine.

Dr. Miami: Bliss Imagine Enables Patients to Visualize Results Before Commitment, Matches Surgeon According to Budget, Goals

Bliss, an online platform designed to pair patients with a surgeon based on preferences and budget, has reportedly produced the first AI-generated visualization tool, Bliss Imagine, for patients to see outcomes before the commitment.

The geriatric population is driving the medical spa market, particularly via wellness tourism.

Wellness Tourism, Geriatric Consumers & More Drive Medical Spa Market Growth

The geriatric population continues to drive the medical spa market via wellness tourism, with the market expected to grow by an estimated $27 billion from this year through 2028.

Allergan Aesthetics launches a free online business education curriculum for product providers.

AbbVie Company Launches Business Education for Product Providers

Allergan Aesthetics, an AbbVie company, has launched a free online business education curriculum for providers to sustain business growth and support patient loyalty.

Advancements in Laser Acne Therapy for All Skin Types

Advancements in Laser Acne Therapy for All Skin Types

Dr. Rishi Chopra shares clinical insights on using AviClear to safely manage inflammatory acne in patients with skin of color, expanding treatment options for Fitzpatrick IV–VI skin types.

Across all categories, 59% of millennials are more likely to buy products sponsored by content creators they follow, while 48% of Gen Z shoppers have made purchases based on influencer recommendations.

Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending

Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.

Exploring medical aesthetics education, the types of programs, key educational components and factors to consider when selecting a training provider.

Navigating Medical Aesthetics Training: Courses, Certifications & Continuing Education

Exploring medical aesthetics education, the types of programs, key educational components and factors to consider when selecting a training provider.

My MedSpa Just Turned Six. Here are the 6 most important lessons I’ve learned about running a successful and patient/client-centric medspa.

My MedSpa Just Turned 6 Years Old: Top 6 Lessons I’ve Learned

The six most important lessons I’ve learned about running a successful and patient/client-centric medspa.

Everything you need to know when choosing outside marketing vendors for your aesthetic practice.

10 Tips to Determine the Right Marketing Vendor for Your Practice

Everything you need to know when choosing outside marketing vendors for your aesthetic practice.

Kate Dee, M.D., Exposes the Ugly Underbelly of Unregulated Medspa Mayhem

Kate Dee, M.D., Exposes the Good, the Bad and the Ugly Underworld of Unregulated Medspas

Photo of dreamy tempting pretty short hairstyle woman close eyes enjoy isolated red neon light color background

MedEsthetics Reveals 2025 Editorial Themes

Are you ready for another year of medical aesthetics? Use our Media Planner to take advantage of opportunities across MedEsthetics' media universe throughout the year.

'Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation,' says Circana's Larissa Jensen. 'And in just four short years they will outnumber boomers. The beauty industry needs to start paying closer attention to this cohort.'

Gen X is Beauty's Fastest-growing Spender: Here's How to Engage Them

"Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation."

Crown Laboratories & Revance Unite to Form Aesthetics & Skin Care Giant

The combined organization will reportedly have a reach of about 10,000 medical professionals, mass retailers, specialty retailers, club retailers and an ecommerce channel.