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Marketing
Practice Management
Best Practices for Effective Patient Communication
Internal marketing is key to patient retention and practice growth. Here’s how to do it well.
Featured
Sponsored
Stimulate the Face and Body to Age Gracefully
Consumers looking for a more natural way to turn back the clock find results with Aesthetics Biomedical’s SoME® Skincare and Vivace® RF Microneeding
Practice Management
Profile: Arash Moradzadeh, MD
Facial plastic surgeon Arash Moradzadeh, MD, established his Beverly Hills practice with patient comfort and convenience in mind.
Read the latest issue
MedEsthetics Nov/Dec 2021
Top Headlines
Marketing
Gaining Paid Vs. Organic Website Traffic
Practice Management
Build Lead Generation with Landing Pages
News
Four Key Transitions in Early MedSpa or Practice Ownership
Sponsored
Stimulate the Face and Body to Age Gracefully
Latest
Practice Management
Advance Your Aesthetic Skills and Knowledge
Join us on May 23-27 for the Face & Body with MedEsthetics Virtual Event, offering four days of esthetics and medical aesthetic education.
Podcasts
[Podcast] What the Future Holds
Learn how virtual tools are connecting medical aesthetic professionals around the world to help deliver safer and more beautiful outcomes for today's aesthetic patients.
News
12 Virtual Sessions to Advance Your Education
Face & Body Virtual is back and better than ever with the collaboration between Skin Inc. magazine and MedEsthetics magazine to bring 12 advanced education classes for skin care and medical aesthetic specialists.
Sponsored
Stimulate the Face and Body to Age Gracefully
Consumers looking for a more natural way to turn back the clock find results with Aesthetics Biomedical’s SoME® Skincare and Vivace® RF Microneeding
Marketing
Tips to Attracting and Serving Men in Your Practice
The male clientele can be tricky to reach. These tips can help you navigate how to bring more men into your practice and better understand their aesthetic needs and goals.
Practice Management
Incorporating Chatbots Into Your Practice
Practice owners share their views on the pros and cons of incorporating conversational AI, or eHealth chatbot technology, in patient communications.
Legal
Avoid Legal Risks of Having a Non-ADA-Compliant Website
Avoid litigation and welcome more patients to aesthetic care by making sure that your website is ADA compliant.
Treatments
Synthetics Vs. Botanicals: Breaking Down "Clean" Skin Care
What environmentally conscious patients are looking for in professional skin care.
Marketing
The Art of the Brand
Gregory Buford, MD, founder of Beauty by Buford, embraces the clinical, artistic and business side of aesthetic medicine.
Marketing
Standards for Retail Success
Now is the time to develop a strong retail sales strategy.
Business
Practice Management: Internal Marketing
Strategies to increase loyalty and motivate patient referrals.
Business
Practice Marketing: Growing Your Network
How to expand your professional network for new patient referrals.
