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Marketing
Why Modern Medspas Are Adding Wellness—and How to Effectively Integrate and Market These Programs
Modern medspa clients want more than beauty—they seek energy, balance and wellness, and practices that integrate aesthetics with whole-person care are leading the way.
Featured
Practice Management
Streamlining Success: Meevo Addresses Inefficiencies in Multi-Location Spa Operations
Discover the hidden inefficiencies holding multi-location spas back—and the game-changing tools that can transform operations, elevate guest experiences and drive scalable growth.
Sponsored
The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics
At ASDS, Allergan Aesthetics convened experts to explore the future of hyaluronic acid fillers—dispelling myths, sharing data and emphasizing education for subtle, natural-looking results.
Read the latest issue
November/December 2025
Top Headlines
Marketing
In a Scroll-Stopping World, Stories Win: How Aesthetics Brands Can Use Social to Connect, Not Just Convert
Home
Boost Patient Acquisition Through AI, Social Media, Visual Storytelling with Cutera’s Marketing Experts
Sponsored
The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics
Marketing
Gen Z in the Aesthetic World: Strategies for Attracting the Next Generation of Patients
Latest
Events
SkinPen Launches 'Feel Seen' Campaign with Olivia Culpo, Empowering Consumers to Embrace Confidence Through Microneedling
Crown Aesthetics has unveiled a new direct-to-consumer campaign for SkinPen, titled "Feel Seen."
Practice Management
Medspas Embrace Budget-Friendly Options to Attract Price-Sensitive Patients, Offering One-Stop Wellness and Skin Care Solutions
Medspas are increasingly implementing budget-friendly options to cater to price-sensitive clients, becoming a “one-stop destination”, particularly for Gen Z and millennials who are more interested in non-invasive wellness programs and skin care.
Marketing
AI is Creating a More Personalized, Efficient and Convenient Medspa Experience
AI is making waves in medspas, primarily by enhancing the customer experience in several key ways.
Sponsored
The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics
At ASDS, Allergan Aesthetics convened experts to explore the future of hyaluronic acid fillers—dispelling myths, sharing data and emphasizing education for subtle, natural-looking results.
Companies
Editor's Eye: A Transformative 2025
As the incoming associate managing editor for MedEsthetics, I’m thrilled to begin 2025 in this new role in which I get to explore the latest trends and findings in the everchanging realm of medical aesthetics.
Practice Management
Dr. Miami: Bliss Imagine Enables Patients to Visualize Results Before Commitment, Matches Surgeon According to Budget, Goals
Bliss, an online platform designed to pair patients with a surgeon based on preferences and budget, has reportedly produced the first AI-generated visualization tool, Bliss Imagine, for patients to see outcomes before the commitment.
Business
Wellness Tourism, Geriatric Consumers & More Drive Medical Spa Market Growth
The geriatric population continues to drive the medical spa market via wellness tourism, with the market expected to grow by an estimated $27 billion from this year through 2028.
Practice Management
AbbVie Company Launches Business Education for Product Providers
Allergan Aesthetics, an AbbVie company, has launched a free online business education curriculum for providers to sustain business growth and support patient loyalty.
Business
Square Rolls Out New Partnerships and Features to Enable Beauty and Wellness Sellers to Succeed
New distribution partnership and powerful integrations expand the way sellers discover and use Square.
Business
Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending
Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.
Practice Management
Navigating Medical Aesthetics Training: Courses, Certifications & Continuing Education
Exploring medical aesthetics education, the types of programs, key educational components and factors to consider when selecting a training provider.
Business
My MedSpa Just Turned 6 Years Old: Top 6 Lessons I’ve Learned
The six most important lessons I’ve learned about running a successful and patient/client-centric medspa.
