Business > Marketing | MedEsthetics

Medspa OrangeTwist's award-winning campaign, developed in collaboration with Moontide, brought humor and heart to self-care, reshaping how medspa brands connect with consumers on social media.

In a Scroll-Stopping World, Stories Win: How Aesthetics Brands Can Use Social to Connect, Not Just Convert

In a crowded aesthetics market, brands can stand out by leading with emotional storytelling and human insight—shifting the focus from services to real-life struggles.

3 Training Programs That Offer Hands-On Botox Practice You Should Know About

3 Training Programs That Offer Hands-On Botox Practice You Should Know About

Medical professionals looking to expand their skill set require proper training. Aside from a strong foundational knowledge, an in-person class can boost your confidence and practical experience.

When an influencer shares their experience with a medspa’s treatments or services, their followers often view it as a form of validation. This 'social proof' can build trust and encourage potential patients to visit the spa.

How Influencer Partnerships Can Boost Patient Growth and Credibility for Medspas

Influencer partnerships can be highly valuable to medspas, helping them to attract new patients, boost credibility and drive performance in various ways. Here’s how influencer collaborations can support a medspa’s goals.

July/August 2025

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July/August 2025

Unlike older generations, Gen Z prioritizes self-expression, subtle enhancements and authenticity in their approach to beauty and aesthetics.

Gen Z in the Aesthetic World: Strategies for Attracting the Next Generation of Patients

3 Training Programs That Offer Hands-On Botox Practice You Should Know About

3 Training Programs That Offer Hands-On Botox Practice You Should Know About

Medspas are increasingly implementing budget-friendly options to cater to price-sensitive clients, becoming a “one-stop destination”, particularly for Gen Z and millennials who are more interested in non-invasive wellness programs and skin care.

Medspas Embrace Budget-Friendly Options to Attract Price-Sensitive Patients, Offering One-Stop Wellness and Skin Care Solutions

Artificial intelligence (AI) has become a powerful tool in marketing and operations for various industries, and the medspa sector is no exception.

AI is Creating a More Personalized, Efficient and Convenient Medspa Experience

Incorporating retail effectively is a transformative move, one that positions your practice not only as a provider of services, but also as a trusted aesthetic partner in patients' skin care journeys.

Unlocking Untapped Retail Revenue Potential in your Aesthetic Practice

As patients increasingly seek a full spectrum of care, this shift creates an opportunity for practices to incorporate retail as a core revenue driver.

Minimally invasive treatments are attracting individuals who previously avoided medaesthetic procedures due to concerns about pain or downtime.

Editor's Eye: A Transformative 2025

As the incoming associate managing editor for MedEsthetics, I’m thrilled to begin 2025 in this new role in which I get to explore the latest trends and findings in the everchanging realm of medical aesthetics.

Bliss, an online platform designed to pair patients with a surgeon based on preferences and budget, has reportedly produced the first AI-generated visualization tool, Bliss Imagine.

Dr. Miami: Bliss Imagine Enables Patients to Visualize Results Before Commitment, Matches Surgeon According to Budget, Goals

Bliss, an online platform designed to pair patients with a surgeon based on preferences and budget, has reportedly produced the first AI-generated visualization tool, Bliss Imagine, for patients to see outcomes before the commitment.

Advancements in Laser Acne Therapy for All Skin Types

Advancements in Laser Acne Therapy for All Skin Types

Dr. Rishi Chopra shares clinical insights on using AviClear to safely manage inflammatory acne in patients with skin of color, expanding treatment options for Fitzpatrick IV–VI skin types.

Allergan Aesthetics launches a free online business education curriculum for product providers.

AbbVie Company Launches Business Education for Product Providers

Allergan Aesthetics, an AbbVie company, has launched a free online business education curriculum for providers to sustain business growth and support patient loyalty.

New distribution partnership and powerful integrations expand the way sellers discover and use Square.

Square Rolls Out New Partnerships and Features to Enable Beauty and Wellness Sellers to Succeed

New distribution partnership and powerful integrations expand the way sellers discover and use Square.

Across all categories, 59% of millennials are more likely to buy products sponsored by content creators they follow, while 48% of Gen Z shoppers have made purchases based on influencer recommendations.

Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending

Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.

Exploring medical aesthetics education, the types of programs, key educational components and factors to consider when selecting a training provider.

Navigating Medical Aesthetics Training: Courses, Certifications & Continuing Education

Exploring medical aesthetics education, the types of programs, key educational components and factors to consider when selecting a training provider.

My MedSpa Just Turned Six. Here are the 6 most important lessons I’ve learned about running a successful and patient/client-centric medspa.

My MedSpa Just Turned 6 Years Old: Top 6 Lessons I’ve Learned

The six most important lessons I’ve learned about running a successful and patient/client-centric medspa.

Everything you need to know when choosing outside marketing vendors for your aesthetic practice.

10 Tips to Determine the Right Marketing Vendor for Your Practice

Everything you need to know when choosing outside marketing vendors for your aesthetic practice.

Kate Dee, M.D., Exposes the Ugly Underbelly of Unregulated Medspa Mayhem

Kate Dee, M.D., Exposes the Good, the Bad and the Ugly Underworld of Unregulated Medspas

Photo of dreamy tempting pretty short hairstyle woman close eyes enjoy isolated red neon light color background

MedEsthetics Reveals 2025 Editorial Themes

Are you ready for another year of medical aesthetics? Use our Media Planner to take advantage of opportunities across MedEsthetics' media universe throughout the year.