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Marketing
11 Marketing Options Beyond Social Media
Here are 11 external marketing opportunities to bring a steady flow of patients to your practice or medspa.
Featured
Practice Management
Profile: Arash Moradzadeh, MD
Facial plastic surgeon Arash Moradzadeh, MD, established his Beverly Hills practice with patient comfort and convenience in mind.
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The Transformational Power of Procedure Skincare
Help your patients get the most out of every single procedure to ensure a positive experience and enhanced results.
Read the latest issue
Medesthetics October 2021
Top Headlines
Practice Management
Build Lead Generation with Landing Pages
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The Transformational Power of Procedure Skincare
News
Avoid Legal Risks of Improper Social Media Use
Practice Management
Advance Your Aesthetic Skills and Knowledge
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Hale Cosmeceuticals: Trusted by Skincare professionals for over 30 years.
Polyglutamic Acid (PGA) can hold up to 5000x its own weight in water and is one of the most EXCITING new ingredients from Hale Cosmeceuticals! PGA also prevents the breakdown of Hyaluronic acid, and will hydrate and protect your skin!
News
12 Virtual Sessions to Advance Your Education
Face & Body Virtual is back and better than ever with the collaboration between Skin Inc. magazine and MedEsthetics magazine to bring 12 advanced education classes for skin care and medical aesthetic specialists.
Marketing
6 Benefits of Incorporating CRM Systems In Your Practice
How customer relationship management systems can benefit aesthetic practices.
Marketing
Tips to Attracting and Serving Men in Your Practice
The male clientele can be tricky to reach. These tips can help you navigate how to bring more men into your practice and better understand their aesthetic needs and goals.
Practice Management
Incorporating Chatbots Into Your Practice
Practice owners share their views on the pros and cons of incorporating conversational AI, or eHealth chatbot technology, in patient communications.
Legal
Avoid Legal Risks of Having a Non-ADA-Compliant Website
Avoid litigation and welcome more patients to aesthetic care by making sure that your website is ADA compliant.
Treatments
Synthetics Vs. Botanicals: Breaking Down "Clean" Skin Care
What environmentally conscious patients are looking for in professional skin care.
Marketing
The Art of the Brand
Gregory Buford, MD, founder of Beauty by Buford, embraces the clinical, artistic and business side of aesthetic medicine.
Marketing
Standards for Retail Success
Now is the time to develop a strong retail sales strategy.
Business
Practice Management: Internal Marketing
Strategies to increase loyalty and motivate patient referrals.
Business
Practice Marketing: Growing Your Network
How to expand your professional network for new patient referrals.
Business
Boost Your Local Rankings
