Business > Marketing | MedEsthetics

Marketing in medical aesthetics isn’t just promotion—it’s patient education that builds trust, shapes expectations and improves outcomes before anyone even walks in the door.

Marketing as a Form of Patient Education: Why Thoughtful Content Reduces Fear, Misinformation and Unrealistic Expectations

In medical aesthetics, marketing isn’t just about visibility—it’s the first classroom where patients learn, form trust and shape expectations and getting it right can transform consultations, outcomes and your practice’s credibility.

Patients form trust based on how consistently clear and professional a practice appears across every place they encounter it.

Visibility vs. Credibility: How Patients Interpret a Surgeon’s Online Presence

Prospective patients form trust in plastic surgeons long before a consultation, not through visibility alone but through repeated exposure to clear, consistent signals of expertise and professionalism across every digital touchpoint.

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

At ASDS, Allergan Aesthetics convened experts to explore the future of hyaluronic acid fillers—dispelling myths, sharing data and emphasizing education for subtle, natural-looking results.

January/February 2026

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January/February 2026

Streamlining Success: Meevo Addresses Inefficiencies in Multi-Location Spa Operations

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

Medspa OrangeTwist's award-winning campaign, developed in collaboration with Moontide, brought humor and heart to self-care, reshaping how medspa brands connect with consumers on social media.

In a Scroll-Stopping World, Stories Win: How Aesthetics Brands Can Use Social to Connect, Not Just Convert

Learn how top aesthetic practices use digital marketing, social media, and AI to attract and convert patients in today's competitive landscape with Cutera.

Boost Patient Acquisition Through AI, Social Media, Visual Storytelling with Cutera’s Marketing Experts

When an influencer shares their experience with a medspa’s treatments or services, their followers often view it as a form of validation. This 'social proof' can build trust and encourage potential patients to visit the spa.

How Influencer Partnerships Can Boost Patient Growth and Credibility for Medspas

Influencer partnerships can be highly valuable to medspas, helping them to attract new patients, boost credibility and drive performance in various ways. Here’s how influencer collaborations can support a medspa’s goals.

Unlike older generations, Gen Z prioritizes self-expression, subtle enhancements and authenticity in their approach to beauty and aesthetics.

Gen Z in the Aesthetic World: Strategies for Attracting the Next Generation of Patients

The aesthetics industry is at a pivotal point, as Gen Z, ages 15-28, emerges as a significant consumer group.

Crown Aesthetics has unveiled a new direct-to-consumer campaign, titled 'Feel Seen,' a compelling film series that highlights personal stories from individuals who have used the SkinPen.

SkinPen Launches 'Feel Seen' Campaign with Olivia Culpo, Empowering Consumers to Embrace Confidence Through Microneedling

Crown Aesthetics has unveiled a new direct-to-consumer campaign for SkinPen, titled "Feel Seen."

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics

At ASDS, Allergan Aesthetics convened experts to explore the future of hyaluronic acid fillers—dispelling myths, sharing data and emphasizing education for subtle, natural-looking results.

Artificial intelligence (AI) has become a powerful tool in marketing and operations for various industries, and the medspa sector is no exception.

AI is Creating a More Personalized, Efficient and Convenient Medspa Experience

AI is making waves in medspas, primarily by enhancing the customer experience in several key ways.

Incorporating retail effectively is a transformative move, one that positions your practice not only as a provider of services, but also as a trusted aesthetic partner in patients' skin care journeys.

Unlocking Untapped Retail Revenue Potential in your Aesthetic Practice

As patients increasingly seek a full spectrum of care, this shift creates an opportunity for practices to incorporate retail as a core revenue driver.

Minimally invasive treatments are attracting individuals who previously avoided medaesthetic procedures due to concerns about pain or downtime.

Editor's Eye: A Transformative 2025

As the incoming associate managing editor for MedEsthetics, I’m thrilled to begin 2025 in this new role in which I get to explore the latest trends and findings in the everchanging realm of medical aesthetics.

Bliss, an online platform designed to pair patients with a surgeon based on preferences and budget, has reportedly produced the first AI-generated visualization tool, Bliss Imagine.

Dr. Miami: Bliss Imagine Enables Patients to Visualize Results Before Commitment, Matches Surgeon According to Budget, Goals

Bliss, an online platform designed to pair patients with a surgeon based on preferences and budget, has reportedly produced the first AI-generated visualization tool, Bliss Imagine, for patients to see outcomes before the commitment.

The geriatric population is driving the medical spa market, particularly via wellness tourism.

Wellness Tourism, Geriatric Consumers & More Drive Medical Spa Market Growth

The geriatric population continues to drive the medical spa market via wellness tourism, with the market expected to grow by an estimated $27 billion from this year through 2028.

Allergan Aesthetics launches a free online business education curriculum for product providers.

AbbVie Company Launches Business Education for Product Providers

Allergan Aesthetics, an AbbVie company, has launched a free online business education curriculum for providers to sustain business growth and support patient loyalty.

New distribution partnership and powerful integrations expand the way sellers discover and use Square.

Square Rolls Out New Partnerships and Features to Enable Beauty and Wellness Sellers to Succeed

New distribution partnership and powerful integrations expand the way sellers discover and use Square.

Across all categories, 59% of millennials are more likely to buy products sponsored by content creators they follow, while 48% of Gen Z shoppers have made purchases based on influencer recommendations.

Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending

Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.