Log In
Register
Facebook icon
Instagram icon
Twitter X icon
LinkedIn icon
Business
Practice Management
Legal
Marketing
Events
Marketing
Marketing
In a Scroll-Stopping World, Stories Win: How Aesthetics Brands Can Use Social to Connect, Not Just Convert
In a crowded aesthetics market, brands can stand out by leading with emotional storytelling and human insight—shifting the focus from services to real-life struggles.
Featured
Home
Boost Patient Acquisition Through AI, Social Media, Visual Storytelling with Cutera’s Marketing Experts
Learn how digital marketing tools—from Google Ads to AI platforms like ChatGPT—are revolutionizing how practices attract and retain patients.
Sponsored
The Regenerative Shift in Plastic Surgery: Why Skin Quality Can’t Be an Afterthought
The aesthetic medicine landscape is shifting toward non-surgical, regenerative treatments—especially laser technologies like Aerolase Neo Elite® and Era Elite®—as younger generations prioritize natural results.
Read the latest issue
October 2025
Top Headlines
Marketing
Gen Z in the Aesthetic World: Strategies for Attracting the Next Generation of Patients
Sponsored
The Regenerative Shift in Plastic Surgery: Why Skin Quality Can’t Be an Afterthought
Practice Management
Medspas Embrace Budget-Friendly Options to Attract Price-Sensitive Patients, Offering One-Stop Wellness and Skin Care Solutions
Marketing
AI is Creating a More Personalized, Efficient and Convenient Medspa Experience
Latest
Sponsored
5 Providers of Top-Rated Hybrid Aesthetics Courses
Hybrid aesthetics training combines online learning with hands-on experience, offering flexible upskilling. Finding the right program can be tough with so many options. Discover top-rated providers to find the best course for you.
Companies
Editor's Eye: A Transformative 2025
As the incoming associate managing editor for MedEsthetics, I’m thrilled to begin 2025 in this new role in which I get to explore the latest trends and findings in the everchanging realm of medical aesthetics.
Practice Management
Dr. Miami: Bliss Imagine Enables Patients to Visualize Results Before Commitment, Matches Surgeon According to Budget, Goals
Bliss, an online platform designed to pair patients with a surgeon based on preferences and budget, has reportedly produced the first AI-generated visualization tool, Bliss Imagine, for patients to see outcomes before the commitment.
Business
Wellness Tourism, Geriatric Consumers & More Drive Medical Spa Market Growth
The geriatric population continues to drive the medical spa market via wellness tourism, with the market expected to grow by an estimated $27 billion from this year through 2028.
Practice Management
AbbVie Company Launches Business Education for Product Providers
Allergan Aesthetics, an AbbVie company, has launched a free online business education curriculum for providers to sustain business growth and support patient loyalty.
Business
Square Rolls Out New Partnerships and Features to Enable Beauty and Wellness Sellers to Succeed
New distribution partnership and powerful integrations expand the way sellers discover and use Square.
Business
Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending
Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.
Practice Management
Navigating Medical Aesthetics Training: Courses, Certifications & Continuing Education
Exploring medical aesthetics education, the types of programs, key educational components and factors to consider when selecting a training provider.
Business
My MedSpa Just Turned 6 Years Old: Top 6 Lessons I’ve Learned
The six most important lessons I’ve learned about running a successful and patient/client-centric medspa.
Business
10 Tips to Determine the Right Marketing Vendor for Your Practice
Everything you need to know when choosing outside marketing vendors for your aesthetic practice.
Business
Kate Dee, M.D., Exposes the Ugly Underbelly of Unregulated Medspa Mayhem
Kate Dee, M.D., Exposes the Good, the Bad and the Ugly Underworld of Unregulated Medspas
News
MedEsthetics
Reveals 2025 Editorial Themes
Are you ready for another year of medical aesthetics? Use our Media Planner to take advantage of opportunities across MedEsthetics' media universe throughout the year.