A new report supported by BeautyEngine and supplied to NewBeauty, 'The State of Aesthetics: By the Numbers Summer 2025,' looked at the priorities of aesthetics consumers. It revealed that many consumers would sacrifice common leisures like dining and clothing over skin care and aesthetic treatments.
Per a July 22 press release, about 54% would cut back on dining, 43% would cut back on clothing, but only 6% would reduce skin care and 24% would eliminate aesthetic treatments. Yannis Alexandrides, MD, plastic surgeon and RealSelf partner, said the prioritization of skin care over these expenses comes from the fact that cosmetic treatments and regimens are seen as investments that pay off in the long run.
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A new report supported by BeautyEngine and supplied to NewBeauty, 'The State of Aesthetics: By the Numbers Summer 2025,' looked at the priorities of aesthetics consumers. It revealed that many consumers would sacrifice common leisures like dining and clothing over skin care and aesthetic treatments.
Per a July 22 press release, about 54% would cut back on dining, 43% would cut back on clothing, but only 6% would reduce skin care and 24% would eliminate aesthetic treatments. Yannis Alexandrides, MD, plastic surgeon and RealSelf partner, said the prioritization of skin care over these expenses comes from the fact that cosmetic treatments and regimens are seen as investments that pay off in the long run.
Since recent innovations have allowed personalization more than ever before, and bio-technology has enabled some control over one’s features, the individuals surveyed might be realizing that with the right solutions, the skin can be preserved to withstand aging, whereas clothes and dining come and go.
“People recognize that investing in their health and appearance is among the most valuable and enduring commitments they can make,” said Alexandrides. “ …It's about investing wisely in their appearance, and whilst in some cases, this may mean a larger initial outlay, it ultimately yields results that stand the test of time.”
Among the patients investing more, per the report, are 86% of participants partaking in regenerative treatments like collagen stimulators and microneedling. Alexandrides has noticed exosomes being particularly high in requests, attributing it to consumers seeking interventions that futureproof the skin according to their cellular function.
About 69.3% of those surveyed say natural-looking is the most important factor in choosing a neurotoxin, while nearly 70% say they're more likely to consider filler to balance the face rather than enhance it.
The report also found that 66% of GLP-1 users report losing over 20 pounds, and the top aesthetic concerns that individuals express following GLP-1 use include skin laxity, looking older, facial volume loss and thinning hair.
“People are seeking undetectable results that rejuvenate their appearance, and the right products, modern technology and techniques allow us to provide an extremely natural, renewed appearance,” Alexandrides said.
