YouV is the first premium mineral sunscreen that uses UV light and fluorescence to help people see the invisible gaps in sunscreen coverage, so they don’t miss any spots or can reapply in areas where their sunscreen washed off.
Seeing the Invisible: YouV Makes Sun Protection Visible
Most people think sunscreen is working just because they applied it. But gaps and uneven coverage often leave skin vulnerable to UV damage that goes unnoticed—until it’s too late. YouV created the world’s only sunscreen that uses a UV light and fluorescent sunscreen to allow users to assess the spots they missed and find areas they need to reapply.
Turning Invisible Risks Into Visible Awareness
At the core of YouV’s innovation is an integrated UV light that allows users to instantly visualize whether sunscreen is effectively applied. Using safe UV wavelengths, the handheld light reveals areas where protection is missing or uneven—turning invisible coverage into visible results.
This technology has quickly become more than a novelty; it’s an educational bridge. Consumers can practice proper sunscreen application and feel empowered with a tangible understanding of how UV protection really works.
“Our goal was to create something that changes behavior through awareness,” says Michael Kerwin, YouV’s Founder. “When people can actually see how sunscreen performs, they take protection seriously.”
From the Field to the Clinic
YouV’s story began with a simple but powerful idea: apply military-grade precision and detection principles to civilian health. After years of service in environments where vigilance and prevention meant survival, Kerwin recognized the invisible threat of UV exposure that soldiers—and civilians—face every day.
That mindset now drives YouV’s commitment to empowering both professionals and consumers. In clinical settings, it enhances patient outcomes, particularly after cosmetic or laser procedures where sun protection is critical. For retailers, YouV offers a conversation-starting tool that differentiates premium sunscreen lines and drives engagement in-store.
Building Awareness Through Innovation
Beyond the clinic, YouV’s mission extends to public education and sun safety advocacy. The brand actively partners with skincare professionals and community organizations to promote daily sunscreen use and provide hands-on demonstrations of its detection system.
“We’re proud to see professionals using YouV to spark meaningful conversations with patients,” says Kerwin. “Education is the first step toward prevention—and prevention is everything when it comes to sun damage.”
YouV is the only sunscreen to show you where your sunscreen application may have washed off during even the brightest days. The UV light technology helps you see where you may have missed a spot and can assist as you apply sunscreen accordingly while indoors or in the shade.
See Sunscreen Differently
YouV is formulated without compromise. Its mineral sunscreen blend includes nourishing ingredients like coconut oil, aloe vera, vitamin E, sunflower oil and raspberry extract. The formula is reef-safe, paraben-free, cruelty-free, PABA-free and oxybenzone-free.
YouV’s message is simple yet powerful: you can’t protect what you can’t see. By making sun protection visual, the company gives both professionals and consumers a new way to experience skincare—one that’s measurable, memorable and mission-driven.
SOCIAL MEDIA
Disclaimer:
The above paid-for content was produced by and posted on behalf of the Sponsor. Content provided is generated solely by the Sponsor or its affiliates, and it is the Sponsor’s responsibility for the accuracy, completeness and validity of all information included. MedEsthetics takes steps to ensure that you will not confuse sponsored content with content produced by MedEsthetics and governed by its editorial policy.
