At this year’s ASDS meeting, Allergan Aesthetics brought together a panel of leading experts to discuss one of the most talked-about topics in aesthetics today: hyaluronic acid (HA) injectable fillers. The discussion, held as part of the company’s 'Naturally You with Injectable Hyaluronic Acid Fillers' campaign, was built on findings from its newly released Hyaluronic Acid Injectable Fillers Report—a first-of-its-kind resource exploring perceptions, usage and the evolving role of HA injectables in patient care.
Developed using extensive research including analysis of cultural conversations, social trends and proprietary US data, the report highlights the need for more transparent education around HA fillers. To continue that dialogue, Allergan Aesthetics invited healthcare practitioners from across the country to share how they are helping reshape patient understanding of these treatments.
- “Our goal with the campaign is to set the record straight on hyaluronic acid injectable fillers for our healthcare providers, our patients and the category,” said Glen Curran, Senior Vice President, U.S. Allergan Aesthetics. “By providing facts, real-world satisfaction data and expert insights, we hope to show how HA fillers have proven safety and effectiveness to address aesthetic concerns.”
Dispelling Myths and Addressing Misconceptions
During the session, panelists examined how misinformation—often fueled by social media—has contributed to skepticism around HA fillers, particularly among those new to treatment. While existing patients have maintained consistent usage, experts noted that confusion about side effects, permanence and “unnatural” outcomes continues to deter first-time users.
The panel took on common misconceptions head-on, including concerns that fillers move under the skin or alter one’s natural appearance.
- “Social media can create buzzy trends and ideas,” said Terrence Keaney, MD. “But when people share the same story repeatedly, you can also amplify a thought that’s incorrect.”
Subtle Enhancements to Refine Facial Balance
A central theme of the discussion was the importance of taking a holistic approach to treatment. Panelists walked through case examples and described the power of HA fillers.
- “Now we have data that assesses specific products for use in different facial areas,” said Keaney. “This helps us appropriately treat facial anatomy to drive the desired results.”
Notably, data from the Hyaluronic Acid Injectable Fillers Report found that 78% of consumers strongly agree that people today prefer a more natural look—further underscoring the need for subtle, precise techniques and individualized treatment planning.
Education is a Critical Part of the Process
Across the panel, education emerged as one of the most powerful tools for improving patient trust and satisfaction. Speakers emphasized that clear communication—before, during and after treatment—is key to dispelling myths and ensuring that patients understand both what HA fillers can achieve and what they cannot.
- “Educating patients is one of the most important parts of what we do,” said Board-Certified Dermatologist Kavita Mariwalla, MD. “When they fully understand how HA fillers work, we can have more collaborative, trusting conversations about what’s right for them.”
With growing consumer curiosity, a long-established safety record and ongoing innovation, experts agreed that HA injectable fillers will continue to play a central role in aesthetic practice. The panel concluded that transparent education supported by real-world data and expert experience will be essential in guiding patients toward safe, natural-looking outcomes.
For more information and to download The Hyaluronic Acid Injectable Fillers Report, visit www.naturallyyouwithHA.com.
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