As the neurotoxins market increases, especially in the context of aging prevention methods, the October issue highlights the role facials are increasingly playing in post-treatment and pre-treatment regimens—a complement to final results. Facials are commonly seen as a way to nurture the longevity of results, and also contributes to creating an environment that is receptive to the penetration of other modalities.
As estheticians navigate regulations, which we covered in the last issue, their techniques still shine when paired with invasive and medical procedures, seeing themselves more and more in medapas like Elite Aesthetics in New York city working beside clinicians to create treatment plans that stick. In this issue you’ll learn how despite their limited capacity against respectable state regulations, their skills still have a valuable place in medical aesthetics beyond thorough skincare recommendations.
Beside Elite Aesthetics’ story as a new medspa with a practice concept that acts as a checkpoint for injectable treatments, we also delve into the explosion of at-home devices like micro-infusion to discuss safety and the importance of caution as technology lands in the hands of skincare connoisseurs.
Within the business consult section, learn about the power of emotional storytelling—social campaigns that meet patients where they are in their self-care journeys and resonate with their individual goals, because selling treatments and displaying menu items only meets patients halfway.
To beauty that lasts,
Jamie O’Toole
