Terri Ross

Terri Ross is a world-renowned, strategic practice growth consultant, author, international speaker, Podcast Host of “In Touch With Terri” and high-performance sales coach for both medical aesthetic practices and Fortune 500 medical aesthetic companies. She is the Founder and CEO of Terri Ross Consulting and the Co-Founder of The Aesthetic Success.

How to establish a positive team culture and be the leader your team and medical aesthetics practice need to thrive.

10 Tips to Establish a Positive Team Culture & Become a Strong Leader

How to establish a positive team culture and be the leader your team and medical aesthetics practice need to thrive.

Everything you need to know when choosing outside marketing vendors for your aesthetic practice.

10 Tips to Determine the Right Marketing Vendor for Your Practice

Everything you need to know when choosing outside marketing vendors for your aesthetic practice.

THE ULTIMATE SOLUTION FOR ACNE AND PIGMENTARY DISORDERS

THE ULTIMATE SOLUTION FOR ACNE AND PIGMENTARY DISORDERS

The Aerolase Neo Elite stands out in the crowded field of aesthetic medicine as a true game-changer. It’s more than just a laser—it’s an advanced tool that elevates the standard of care for conditions like acne, rosacea, and melasma.

How to utilize strategic planning to set up an exit strategy for your medical aesthetics practice.

Exit Strategy Planning 101 for the Aesthetics Practitioner

How to utilize strategic planning to set up an exit strategy for your medical aesthetics practice.

Expert advice on what you need to know to open a successful medspa.

The 3 Keys to Opening a Successful Medical Spa

Expert advice on what you need to know to open a successful medspa.

Illustration of a woman using sticky notes to brainstorm and plan in a business setting

Why Strategic Planning Matters for Your Aesthetic Practice

Terri Ross from APX Platform explains how effective strategic planning will set your business up for success in 2024.

Girl using bank card for buying things online. Retail stores offering bonus cards for customers

Improving Patient Retention with Loyalty Programs

Terri Ross, founder of APX Platform, details a top-to-bottom guide to successfully utilizing loyalty programs.

Way of progress

How to Know When It’s Time to Expand Your Practice

Your guide to why, when, what and how to strategically expand your practice.

company meeting collaboration

The Secret to Successful Staff Meetings

Learn how your practice can conduct successful staff meetings to increase employee engagement.

business person standing in front of star

How to Promote Your Brand with a Clear Message

Creating a clear, consistent message around your Unique Value Proposition (UVP) and explaining your credentials can take the guesswork out of promoting your practice and get your entire team on the same page and delivering the same message.

While not every no-show or cancellation can be avoided, clear patient communication can significantly reduce your no-show rate for your aesthetic practice.

10 Tips to Decrease Patient 'No-Shows'

While not every no-show or cancellation can be avoided, clear patient communication can significantly reduce your no-show rate for your aesthetic practice.

It is important to listen, acknowledge, engage and respond when communicating with patients.

How to Handle Patient Objections During a Consult

When an objection arises, it is important to listen, acknowledge, engage and respond.