7 Steps to Build a Strategic Retail Program in Your Aesthetics Practice

How to build a strategic retail program from start to finish in seven steps.
How to build a strategic retail program from start to finish in seven steps.
Image by TanyaJoy at Adobe Stock

Do you know your retail to service/procedure ratio? Are your retail sales accounting for 20% of your overall monthly revenue? If you answered no to either of those questions, you are not alone! That’s why I wanted to take this opportunity to explain how incorporating retail products into your practice can substantially strengthen your sales program, increase patient satisfaction, boost profitability and increase patient retention. All things vital to patient outcomes and a healthy practice. Here are the key aspects of a successful retail program and how it can benefit your practice, as well as how you can build one for your medspa or aesthetic practice in seven essential steps.

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