Following an investment in the franchise firm Fransmart, GLO30 has seen significant growth–its number of locations reaching 18 across nine states since 2023. While franchising has extended its services, the skincare studio’s packages and membership subscriptions model treat wellness as a recurring ritual rather than a destination for one-and-done luxurious treatments, generating consistent foot traffic. Standalone facial studios and medical spas experience upticks due to membership programs as well, along with the rise of tech-enabled treatments.
Following an investment in the franchise firm Fransmart, GLO30 has seen significant growth–its number of locations reaching 18 across nine states since 2023. While franchising has extended its services, the skincare studio’s packages and membership subscriptions model treat wellness as a recurring ritual rather than a destination for one-and-done luxurious treatments, generating consistent foot traffic. Standalone facial studios and medical spas experience upticks due to membership programs as well, along with the rise of tech-enabled treatments.
GLO30 reported a 120% surge in growth, per a May 2025 Kline + Company study [1], pointing to the fact that membership programs and franchising is becoming a successful direction for businesses in the skin care industry as younger generations increasingly prioritize routine wellness [2]. Sophia Lamb, director of marketing at Fransmart, describes GLO30 as the “Starbucks of skincare.”
Per Kline’s report, the most common flexible memberships that drove loyalty and repeat visits for wellness destinations in 2024 were MD Esthetics, OrangeTwist and Face Gym introducing new tiered programs to broaden access and appeal.
“Franchisees that succeed with one location often open three, five or ten, and [that] snowballs growth faster than a corporate model ever could,” Lamb says. “GLO30’s model performs well enough to inspire this kind of reinvestment, which accelerates growth exponentially.”
Fransmart is a global franchise development company, helping streamline GLO30’s franchise onboarding, support marketing strategies and elevate its tech-forward beauty positioning to appeal to high profile franchisee operators.
Though memberships drive retention for GLO30, Lambs says it’s the studio’s technology that supports diagnostics and personalization, allowing clients to feel like their visit is customized only to them, that encourages clients to invest in the subscription and return. This technological approach to skincare is also appealing to franchisee owners.
“It’s not a one-time Botox stop—it’s a long-term skin wellness plan,” Lamb said. “[GLO30] packages beauty as a wellness habit, not a vanity splurge.”
Medical spas generated revenue five times that of facial studios in 2024, however [1]. Massage spas and wellness spas are expected to gain momentum in 2025, largely influenced by the ongoing success of Hand & Stone and Canyon Ranch, per the report.
Beside Hand & Stone, Massage Envy, LaserAway, Restore Hyper Wellness and SkinSpirit were the top revenue-generating skin care outlets in 2024, while V/O Med Spa, Face Foundriè, Glowbar, MD Esthetics and Skinpharm were among the fastest-growing multi-site skin care and wellness destinations [1].
References:
1-https://klinegroup.com/beauty-and-wellbeing/whats-fueling-the-growth-of-facial-studios-and-medical-spas-in-the-united-states/
2-https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/future-of-wellness-trends
