RepeatMD Launches V3, Enabling Medspas to Meet Gen Z’s Virtual, Personalized Expectations

RepeatMD, provider of the Medcommerce platform, announced the launch of V3 on Oct. 23. The new platform automates revenue for cash-pay service providers, providing a virtual storefront and AI services that monitor client history and select treatments based on behavior—a response to younger generations’ digital-first view and inclination to pursue aesthetics and wellness tactics during formative years. 

The V3 platform by RepeatMD automates revenue for cash-pay service providers, providing a virtual storefront and AI services for medspas.After two years and investing $20 million in research and development, the V3 platform streamlines how younger generations connect and access skincare and services at medspas by using AI to sell memberships, treatments and skincare products anywhere so that medspa resources are accessible virtually. 

McKinsey’s 2025 Future of Wellness survey [1] found that nearly 30% of Gen Zers and millennials in the United States report prioritizing wellness “a lot more” compared with one year ago, versus up to 23% of older generations. About 46% of consumers and 53% of Gen Z consumers in the U.S. spent more on cosmetic procedures in 2024 than in 2023 [1]. 

Phil Sitter, the founder and CEO of RepeatMD, says V3 was designed around the expectations of today’s wellness consumer, especially Millennials and Gen Z, who are prioritizing anti-aging methods and skincare that is compatible with their unique concerns. Starting treatments earlier and spending more than any generation before them, as McKinsey demonstrates, these patients are mobile-first, app-driven and loyalty-minded, he says. 

“They expect experiences that are personalized, on-demand and accessible anytime; V3 meets them where they already are, on their phones.”

The platform,suitable for cash-pay service providers like medspas, includes a feature called MyProducts, allowing practices to sell in-clinic products online and offer pickup or delivery to turn physical shelves into a digital storefront. Working alongside MyProducts is SkinDrop, a drop-shipping solution so that if patients don't prefer what's on the shelf in-office, they can access other products, through the medspa’s branded app, but outside of the establishment—transferring customer orders to a supplier who ships the products to them.

“Two years of performance data, feedback [and] R&D made it clear that practices needed more than basic ecommerce tools. They wanted personalized, automated systems to improve patient experience and drive repeat business. The new platform meets those needs with tools that boost lifetime value, automate routine tasks, and serve tech-savvy, modern patients,” says Sitter. 

Within the automated revenue system are AI treatment advisors that go by the names Adonis and Aria, per an Oct. 23 press release. The AI guides help patients select treatments, answer questions, book appointments based on goals and monitor history and behavior for personalized service. Digital Gift Cards within the platform, however, let patients buy and share treatments as a gift for themselves or someone else, while Referral Rewards encourages patients to leave reviews to receive an incentive of awards for their next visit.

Sitter says the AI advisors act like always-on teammates who guide patients and learn each practice’s catalog, similar to physical staff who train in practice knowledge. SkinDrop, he explains, offers dermatologist-curated skincare outside medspa services, but delivers 30% profit per order to the medspa, requiring zero inventory. Over 50 medical skincare brands currently house their products through V3. 

“Practices no longer manage inventory, logistics or post-sale service, freeing them to focus on care while generating additional revenue. For patients, the experience delivers convenience, access to top brands and professional support throughout the buying journey.  Each of these features builds toward one clear outcome: Automated revenue—growth that runs in the background, scales without added staff burden and keeps patients coming back.”

References:

1-https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/future-of-wellness-trends