[NASHVILLE, Tenn.]—VIO Med Spa, a physician-guided medical spa franchise specializing in advanced, non-invasive aesthetic and wellness treatments, is kicking off 2026 in expansion mode.
The medspa industry in general has been flourishing, especially as clients crave science-backed, clinical-grade care and covet regenerative solutions as the primary driving force in meeting their longevity goals.
Supported by a growing national footprint, expanded executive leadership and strong franchise development momentum, VIO continues to scale its platform as the demand for best-in-class wellness services accelerates nationwide.
“As demand for premium wellness and aesthetic services continues to grow nationwide, VIO Med Spa is positioned to scale with purpose,” says Ryan Rose, CEO of VIO Med Spa. “From investing in experienced leadership and strengthening field operations to expanding our franchise network, we remain committed to providing best-in-class treatments to our members. Looking ahead, our focus is on disciplined growth and continuing to bring cutting-edge, physician-guided treatments to more communities nationwide.”
Growing National Presence
In 2025, VIO Med Spa expanded into ten different states nationwide and continues to identify new key territories, including Cincinnati, Pittsburgh, Minneapolis and Kansas City. VIO finished the year strong, opening four locations in December and marking its entry into the California market with the opening of its Modesto location, owned and operated by Bobby and John Ismail alongside Dr. Michael Purnell.
Expanded Executive Leadership
Throughout the year, VIO Med Spa has made moves to expand its leadership bench, recruiting senior hires across the C-Suite, field operations and franchise development.
Executive Leadership:
- Preston Phelps, chief financial officer: Leads financial strategy and capital planning; former senior finance leader at Planet Fitness, Victoria’s Secret and Bath & Body Works.
- Anthony Kurtz, SVP of field operations: Oversees nationwide field operations and growth; previously held senior roles at Elase Med Spas, Wayfair and Warby Parker.
- Tracy Ziskovsky, SVP of marketing: Leads brand and growth strategy; former senior marketing executive at Specialty Dental Brands, PhyNet Dermatology and ReFocus Eye Health.
Operations & Franchise Support:
- Kyle Dyer, director of franchise development: Leads franchise sales and development strategy; previously supported multi-unit growth at Launch Entertainment and Driven Brands.
- Jillian Bowles, franchise business coach: Partners with franchise owners to drive operational, financial and team development; previously held leadership roles at Elase Med Spas and Circles of Wellness.
- Hailey Barrios, franchise business coach: Partners with franchise owners to improve operations, sales execution and team development; previously held senior leadership roles at Elase Med Spas.
- Audrey Campbell, MPH, new store opening franchise business coach: Leads new spa openings and franchise onboarding, supporting owners from pre-open through launch with operational guidance; previously held senior clinical and operational leadership roles.
Finance, Compliance & Clinical:
- Courtney Hersom, CPA, vice president, controller: Oversees accounting and financial controls; previously served in senior controller roles with the Nashville Predators and Bridgestone Arena.
- David Carter, MHA, senior director of compliance: Leads regulatory compliance and risk management; former senior compliance leader at ClearChoice Dental and HCA Physician Services Group.
- Catherine Cardon, APRN, DNP, director of clinical operations and education: Oversees clinical quality, safety and education; brings 10+ years of medical aesthetics experience from Elase Medical Spa.
Awards & Recognition
For the third year in a row, VIO Med Spa has been recognized as one of the top franchises in Entrepreneur's Franchise 500. At the local level, VIO Med Spa locations continue to earn top recognition, including Best Medical Spa honors in Fort Lauderdale, Best Medical Spa award in Valrico and Best Med Spa of 2025 in Saratoga Springs.
Next Stage of Growth
This month, VIO is opening its new national headquarters in Nashville, a strategic step toward a more centralized approach to the brand’s next phase of growth. With more than 22,000 members nationwide, VIO Med Spa continues to accelerate national growth, strengthen vendor partnerships and enhance its membership offerings as demand for wellness and aesthetic services surges—momentum reflected in the U.S.' spa market’s growth from approximately $22.16 billion in 2025 to a projected $62.92 billion by 2035, according to Expert Market Research.
In support of continued innovation and education, the brand will host its annual VIO University training program, led by chief medical officer and board-certified plastic and reconstructive surgeon Dr. Alan Durkin, featuring hands-on, immersive training in injectables, aesthetics and emerging techniques.
VIO Med Spa offers a differentiated franchise opportunity within the rapidly expanding wellness and aesthetics category, backed by a national brand and strong unit-level economics. As VIO Med Spa continues to expand, the brand is seeking franchise partners and multi-unit operators with experience in hospitality, fitness, healthcare-adjacent or other service-driven industries.
You can learn more about VIO Med Spa’s franchising opportunities here.
