Research > Injectables | MedEsthetics

Young adults are turning to microdosed Botox to relax facial muscles before wrinkles become permanent.

Baby Botox in Your 20s and 30s: Preventive Power or Cosmetic Overkill?

As Baby Botox gains popularity among people in their 20s and 30s, experts weigh in on its potential benefits, risks and long-term impact—could early prevention be the key to aging well?

Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling

Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling

MSOs are targeting successful aesthetics and wellness businesses—often aiming to pay less than fair market value. We spoke with former MSO executives to uncover how they really evaluate, approach and negotiate with practices.

About 50% of all dermal filler visits also include a neurotoxin procedure, while only 13% of neurotoxin visits include dermal filler procedures —a decline from 21% in 2017.

Neurotoxins Surge, Hyaluronic Fillers Slip: GLP-1 and Skincare Usher in a New Chapter

Guidepoint Qsight’s report shows a rise in GLP-1 medications being paired with body contouring and a shift in filler use—biostimulatory fillers gain popularity while HA fillers decline. Skincare is also emerging as a core part of treatment plans, adding revenue and reinforcing practices' roles in long-term care.

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AI-09 is a novel liquid comprised of a botulinum nanoemulsion–an active botulinum molecule encapsulated in a “nano-sized” droplet of oil for the treatment of glabellar lines.

Eirion Therapeutics Unveils Promising AI-09 Liquid Botulinum Trial Results at 2025 SID Meeting

The Regenerative Shift in Plastic Surgery: Why Skin Quality Can’t Be an Afterthought

The Regenerative Shift in Plastic Surgery: Why Skin Quality Can’t Be an Afterthought

Signs of skin aging in young woman, signs of premature aging, Wrinkles and fine lines, Sagging skin, eyelid area

What is "Ozempic Face" & Why Does it Occur? Separating Fact From Fiction

Detailed comparison of skin texture and pigmentation, illustrating Botox's wrinkle reduction and melasma spot fading, clear skin tone in after shot, Soft Lighting, Photorealistic

Expert Insights: Trends & Innovations in Mid-Face Rejuvenation

Sporty mature woman holding paper with word MENOPAUSE and weight scales at home

Ozempic Benefits for Menopause Symptoms: What Every Woman Should Know

New clinical observations show promising Ozempic benefits that help with menopause symptoms and create new possibilities for practitioners treating menopausal patients.

Photo closeup of smiling caucasian woman getting cosmetic procedure

3 Treatments Currently Generating the Most Patient Interest & Why [Survey Results]

When we asked what treatments are currently generating the most interest among patients, 37% of readers said energy-based treatments, 30% said PRP & exosome therapy and 33% said Injectables! Here are the three most popular treatments and why.

Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling

Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling

MSOs are targeting successful aesthetics and wellness businesses—often aiming to pay less than fair market value. We spoke with former MSO executives to uncover how they really evaluate, approach and negotiate with practices.

Beautiful and happy brunette woman at beauty medical clinic. She is sitting and talking with two female doctors about face aesthetic treatment.

3 Growing Treatment Categories in 2024 & Their Future Market Projections [Survey Results]

The treatments readers said have grown the most this year are injectables according 21%, energy-based according to 36% and skin care services topped the list at 43%! Here are three treatments rising in demand in 2024 and their future market forecasts.

Beauty woman face with word on face showing cosmetology and aesthetic medicine concept. Advertising lifting face skin, on blue background

4 Major News Headlines in Medical Aesthetics You Should Know

You don't want to miss these major industry headlines in aesthetics: Dermsquared & Advanced Dermatology's alliance, JUVÉDERM VOLUMA XC for temple hollowing, FDA clearance of Candela's Matrix Pro RF for facial wrinkles and Lira's Purely Clinical Tour!

From elevated efficacy to pro beauty inspiration to preventative care, Mintel has issued its annual beauty trends, alongside its 2025 consumer trend report.

2025’s Top 7 Beauty Trends

Mintel notes, “To build credibility, companies will highlight the efficacy of their products through scientific testing and innovative ingredients.”

In recent years, the quest for sexual wellness has moved beyond the confines of traditional medicine to embrace a universe of cosmetic treatments designed specifically for women.

The Sexual Wellness Revolution in Aesthetics: Cosmetic Treatments for Women

In recent years, the quest for sexual wellness has moved beyond the confines of traditional medicine to embrace a universe of cosmetic treatments designed specifically for women.

Maturing skin and loss of firmness was the most prevalent concern among 82% of readers' clients! Here are five treatment innovations to rejuvenate aging skin.

5 Treatment Innovations to Rejuvenate Aging Skin [Survey Results]

Maturing skin and loss of firmness was the most prevalent concern among 82% of readers' clients! Here are five treatment innovations to rejuvenate aging skin.

Photo of person's feet standing on a scale to measure weight and weight loss.

Genetic Obesity Testing is Revolutionizing Weight Loss Therapy

Genetic testing for obesity phenotypes is evolving from research to reality, revolutionizing personalized weight loss therapy for patients and practitioners.

Photo of dreamy tempting pretty short hairstyle woman close eyes enjoy isolated red neon light color background

MedEsthetics Reveals 2025 Editorial Themes

Are you ready for another year of medical aesthetics? Use our Media Planner to take advantage of opportunities across MedEsthetics' media universe throughout the year.

black and white photo collage of people of different ages and ethnicities.

The New Aesthetics Agenda: Ageless Beauty Across Generations

Prejuvenation and beauty preservation merge to create ageless beauty across generations.

Plastic surgeon marking woman's face

Top 10 Most Dangerous Cosmetic Surgeries

A recent study by Overnight Glasses analyzed and ranked the most dangerous cosmetic surgeries. Here are the top ten most risky procedures.