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Patients Are Lacking Awareness of Neurotoxin Ingredients, Despite Growing Use of Injectables
A new study reveals patients aren't nearly as ingredient-savvy when it comes to neurotoxins—despite key differences in their formulas that could impact results.
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Baby Botox in Your 20s and 30s: Preventive Power or Cosmetic Overkill?
As Baby Botox gains popularity among people in their 20s and 30s, experts weigh in on its potential benefits, risks and long-term impact—could early prevention be the key to aging well?
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October 2025
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Are Facials Just Pampering? Debunking the Myths and Exploring Their Clinical Impact
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Neurotoxins Surge, Hyaluronic Fillers Slip: GLP-1 and Skincare Usher in a New Chapter
Companies
Eirion Therapeutics Unveils Promising AI-09 Liquid Botulinum Trial Results at 2025 SID Meeting
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Treatments
What is "Ozempic Face" & Why Does it Occur? Separating Fact From Fiction
We're diving into the "Ozempic Face" phenomenon to examine Ozempic's various effects on facial skin, what causes these side effects and separating the myths from the truth about its impact on facial aesthetics.
Practice Management
Expert Insights: Trends & Innovations in Mid-Face Rejuvenation
A recent Kline report revealed that the mid-face is the primary focal point for non-invasive aesthetic treatments. These insights from industry experts can help you stay on top of the latest trends and innovations in mid-face rejuvenation.
Research
Ozempic Benefits for Menopause Symptoms: What Every Woman Should Know
New clinical observations show promising Ozempic benefits that help with menopause symptoms and create new possibilities for practitioners treating menopausal patients.
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Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling
MSOs are targeting successful aesthetics and wellness businesses—often aiming to pay less than fair market value. We spoke with former MSO executives to uncover how they really evaluate, approach and negotiate with practices.
Business
Now Trending: PDRN From Salmon
Searches for PDRN have increased 822% in the past two years. So, what is PDRN, and how can it be utilizes in professional skin care?
Polls
3 Growing Treatment Categories in 2024 & Their Future Market Projections [Survey Results]
The treatments readers said have grown the most this year are injectables according 21%, energy-based according to 36% and skin care services topped the list at 43%! Here are three treatments rising in demand in 2024 and their future market forecasts.
News
4 Major News Headlines in Medical Aesthetics You Should Know
You don't want to miss these major industry headlines in aesthetics: Dermsquared & Advanced Dermatology's alliance, JUVÉDERM VOLUMA XC for temple hollowing, FDA clearance of Candela's Matrix Pro RF for facial wrinkles and Lira's Purely Clinical Tour!
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2025’s Top 7 Beauty Trends
Mintel notes, “To build credibility, companies will highlight the efficacy of their products through scientific testing and innovative ingredients.”
Treatments
The Sexual Wellness Revolution in Aesthetics: Cosmetic Treatments for Women
In recent years, the quest for sexual wellness has moved beyond the confines of traditional medicine to embrace a universe of cosmetic treatments designed specifically for women.
Polls
5 Treatment Innovations to Rejuvenate Aging Skin [Survey Results]
Maturing skin and loss of firmness was the most prevalent concern among 82% of readers' clients! Here are five treatment innovations to rejuvenate aging skin.
Injectables
Genetic Obesity Testing is Revolutionizing Weight Loss Therapy
Genetic testing for obesity phenotypes is evolving from research to reality, revolutionizing personalized weight loss therapy for patients and practitioners.
News
MedEsthetics
Reveals 2025 Editorial Themes
Are you ready for another year of medical aesthetics? Use our Media Planner to take advantage of opportunities across MedEsthetics' media universe throughout the year.