A recent Kline report revealed that the mid-face is the primary focal point for non-invasive aesthetic treatments. These insights from industry experts can help you stay on top of the latest trends and innovations in mid-face rejuvenation.
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A recent Kline report revealed that the mid-face is the primary focal point for non-invasive aesthetic treatments. These insights from industry experts can help you stay on top of the latest trends and innovations in mid-face rejuvenation.
Rise in Men Seeking Mid-Face Treatments
“In the past, men were hesitant to express their desire for plastic surgery, fearing it would demonstrate a lack of confidence. However, due to changes in the job market and increased societal acceptance of plastic surgery, more men are seeking procedures, particularly on the face. In our practice, we have seen a significant uptick in men seeking midface rejuvenation surgery, rhinoplasty and otoplasty—all surgeries aimed at boosting confidence in face-to-face social interactions.”
- Adam Weinfeld, M.D., board-certified plastic surgeon at Austin Plastic Surgeon
The "Snatched" Look & Natural-Looking Results
"Although there has been a drastic change in the way we as a culture discuss cosmetic treatments, we have started leaning towards a more natural look. The signature “look” of the 2000’s and 2010’s was dramatic makeup and pillowy results with cosmetic treatments, as well as dramatic cosmetic makeovers on celebrities. Now, on the heels of the “clean-girl” aesthetic, which plays on a simple, natural makeup look, more and more people are searching for natural-looking treatments that make one’s face look “snatched.” We can see this best displayed in trending treatments like the fox eye lift, which lifts the eyes towards the temple, giving an upswept appearance, and the buccal fat removal procedure, which hollows out the face, giving a contoured appearance. While these treatments are trendy for creating a makeup-free, contoured look, they can lead to the face aging more quickly, as we know that loss of volume in the face and reabsorption of fat into bone is a part of the aging process that fillers were actually created to reverse. I think trends are shifting to be even more natural than that. The more injectors can educate their clients, and especially the younger ones, on what treatments were created to do and how the aging process works, the more people will prefer a conservative approach to cosmetic treatment. My philosophy is all about maintenance, maintaining natural beauty and never creating an obvious or intentionally “over done” face."
- Nicole Frontera, F.N.P., owner of Nicole Frontera Beauty and The Formula
Improving Treatment Techniques: Global Treatment of the Masseter
“Masseter botox is very misunderstood by most providers. I've been looking at the masseter treatment for probably five years now. Think about temporal mandibular joint disorder (TMJ) - where is the joint? The joint is up in the superior aspect of the masseter. However, where do I would say 98% of people inject the masseter? They do three points down the jawline, but the joint is up here, and the masseter muscle stretches from the zygoma to the mandible, posteriorly from the gluteal angle and anteriorly to the notch. It's this massive, thick muscle, so if I only inject the inferior portion of the masseter, what it does is cause the upper pole of the masseter to compensate and work harder, which is going to make it worse. True TMJ disorder treatment requires a global treatment of the masseter, from superior to inferior, lateral to medial, etc. In this manner, you can use less units than what people realize, only using one to two units in each injection site, working from deep to superficial because you want to get the whole thickness.”
-Sammi Khalifian, M.D., double board-certified dermatologist and founder and CEO of SOM Aesthetics
