With trends like pimple patches, glass skin and at-home red light therapy rising in popularity, social media users are more conscious than ever about their skin’s appearance and are more aware of the at-home and in-office treatments available. Approximately 82% to 89% of social media users on popular platforms like Instagram, YouTube and TikTok are Gen Z.1
According to the American Society of Plastic Surgeons® (ASPS), “Gen Z, patients primarily ages 20-29 in the data, are making their mark in the realm of plastic surgery with several notable trends” – breast augmentations, facial surgeries and minimally invasive techniques. In 2023, ASPS reported 210,448 laser treatments, such as hair removal, IPL treatments, tattoo removal and laser treatment of leg veins for ages 19 and under and 626,182 treatments for ages 20-29.2
Source: American Society of Plastic Surgeons
As Gen Z continues to drive demand for aesthetic treatments, practices must be equipped with versatile technology to meet the demand for minimally or non-invasive treatments like hair removal, IPL treatments and laser treatment for vascular concerns. Rather than having a single device for each treatment, multi-application devices like xeo®+ can deliver a variety of treatment solutions without requiring standalone devices.
With its wide range of handpieces and ability to address more than 25 skin concerns, xeo+ allows practices to efficiently meet the diverse needs of patients, Gen Z and beyond. Data from AmSpa's 2024 Medical Spa State of the Industry Report highlights that repeat female patients have increased from 65% in 2021 to 73% in 2024, signaling a strong likelihood that Gen Z patients will become long-term patients.3
Providers can offer a range of in-demand treatments with xeo+, whether patients are looking for skin revitalization with Laser Genesis™, pigmentation correction using Limelight® or long-term hair reduction with Prowave™. By investing in versatile technology like xeo+, aesthetic providers can attract a younger patient demographic and build long-lasting relationships with their patients.
To learn more about all of the treatment offerings of xeo+, visit cutera.com/us-en/products/xeo-plus/
References:
Sprout Social. (n.d.). Gen Z social media trends: What marketers need to know. Retrieved April 4, 2025, from https://sproutsocial.com/insights/gen-z-social-media/
American Society of Plastic Surgeons. (2023). 2023 plastic surgery statistics report. https://www.plasticsurgery.org/documents/news/statistics/2023/plastic-surgery-statistics-report-2023.pdf
American Med Spa Association. (2024). 2024 medical spa state of the industry report. American Med Spa Association. Accessed (April 4, 2025)
Indications for Use 1064 nm Nd:YAG Indications: The 1064 nm wavelength is indicated for the removal of unwanted hair; stable long-term, or permanent hair reduction through selective targeting of melanin in hair follicles; treatment of pseudofolliculitis barbae (PFB); coagulation and hemostasis of benign vascular lesions such as, but not limited to, hemangiomas, port wine stains, telangiectasias, rosacea, venous lakes, leg veins, spider veins and poikiloderma of Civatte; treatment of wrinkles such as, but not limited to, periocular and perioral wrinkles; reduction of red pigmentation in hypertrophic scars where vascularity is an integral part of the scar; treatment of warts, treatment of mild to moderate inflammatory acne vulgaris. The 1064 nm wavelength indicated for use on all skin types (Fitzpatrick I-VI), including tanned skin.
Optional Pulsed Light (IPL) Handpiece Indications: ACUTIP and LIMELIGHT: The Acutip and Limelight handpieces are indicated for the treatment of vascular lesions, and treatment of benign pigmented lesions. PROWAVE: The Prowave handpiece is indicated for the removal of unwanted hair from skin types I-IV and stable long-term or permanent hair reduction.
Important Safety Information: The following treatment-related expected transient side effects and possible adverse events may occur during or following treatment with xeo+: Erythema; Edema; Purpura; Hyperpigmentation; Hypopigmentation; Burns; Erosion; Epidermal crusting; Blistering; Scarring; Deep tissue injury; Prolonged wound healing; Temporary or permanent gray hair; Stimulation of terminal hair growth; Undesired hair loss in hair-bearing areas; Red rash/bumps; Hemosiderin staining; textural changes; Cutaneous indentations; Sun exposure, tanning beds, and artificial tanning may increase the risk of side effects and adverse events. Do not use xeo+ if you are pregnant or are undergoing treatment for skin cancer. Additional warnings and precautions can be discussed during a treatment consultation.
Contraindications: The xeo+ series of systems is contraindicated for: pregnant patients; patients undergoing treatment for skin cancer.
Warnings: Do not treat over dysplastic nevi or questionable pigmented lesions. Do not treat over open wounds. Do not treat over or close to tattoos or permanent make-up. Do not treat over or close to metal or electronic implants. Hair removal by lasers or intense pulse light sources can cause increased hair growth in some individuals. Based upon currently available data, the highest risk groups for this response are females of Mediterranean, Middle Eastern, and South Asian heritage treated on the face and neck.
Precautions: Use caution when treating patients with any of the following: History of coagulopathies; History of keloids or hypertrophic scarring; History of herpes - pre-treatment with an antiviral may be indicated History of vitiligo - may cause de-pigmentation; Diabetes - may impede wound healing Metal or electronic implants; Current or recent use of the following medications: Accutane – do not treat if taken in the past 6 months; Gold Therapy – may cause blue-gray discoloration; Anticoagulants – may increase risk of purpura or bruising; Photosensitizing medications/agents. In addition, observe the following precautions: Use caution when treating over hair bearing areas. Laser energy may affect hair growth. Place moist gauze between the lips and teeth if treating near the mouth. Laser energy may affect teeth. Treat at least at least 15 cm (6 in) from pacemakers/defibrillators. Reaction to metal or electronic implants is unknown. Refer to the Operator Manual to view the laser safety labels of the product.
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