Men are becoming increasingly focused on self-care and wellness within the beauty and medical aesthetics arenas. That signals strong forecasts for the men’s skin care products market, which Future Market Insights projects to reach $28.345 billion by 2029, growing at a double-digit CAGR.1 The significant growth rate presents opportunities for more male patients and new treatments that address issues of particular importance to men. Premature hair loss and liposuction are still two of the biggest concerns for men. Hair transplantation and restoration treatments were the leading category of aesthetics spending among men in 2023, according to QSight Guidepoint2, and liposuction has been the most popular plastic surgery among men for years, According to The Aesthetic Society.3
We asked doctors at Austin Plastic Surgeon for their insights into the top men’s aesthetic trends so far in 2024 and how they see the market progressing in the future.
Men are becoming increasingly focused on self-care and wellness within the beauty and medical aesthetics arenas. That signals strong forecasts for the men’s skin care products market, which Future Market Insights projects to reach $28.345 billion by 2029, growing at a double-digit CAGR.1 The significant growth rate presents opportunities for more male patients and new treatments that address issues of particular importance to men. Premature hair loss and liposuction are still two of the biggest concerns for men. Hair transplantation and restoration treatments were the leading category of aesthetics spending among men in 2023, according to QSight Guidepoint2, and liposuction has been the most popular plastic surgery among men for years, According to The Aesthetic Society.3
We asked doctors at Austin Plastic Surgeon for their insights into the top men’s aesthetic trends so far in 2024 and how they see the market progressing in the future.
Top Men's Aesthetic Trends in 2024
1. "Ozempification" of Aesthetics Ripple Effect on Men's Fitness
“The 'Ozempification' of aesthetics has had a significant ripple effect on men. We've observed a surge in overall wellness, especially in the beauty realm. Many men are now focusing on muscle mass and fitness, driving a greater interest in peptides, muscle-building energy-based devices and hormone-level awareness. Additionally, innovations such as Shape Scale and Lumen have emerged, aiding men in enhancing their overall fitness. This heightened awareness of hormone levels and wellness can be seen as a direct result of the 'Ozempification' trend, encouraging men to become more conscious of their health and muscle tone.”
- Johnny Franco, M.D., board-certified plastic surgeon and owner of Austin Plastic Surgeon
2. From Unhealthy Habits & "Dad Bod" to Healthy Habits & Fit Bodies
“The biggest trend for men has been an increased focus on health and wellness. The 'dad bod' phenomenon has highlighted the impact of unhealthy habits over time. As a result, more men are visiting our office to explore options for improving their health and fitness. The effects of GLP1 medications have been particularly impactful. These medications not only help men lose weight but also encourage the formation of new healthy habits. Consequently, there has been a rise in men seeking plastic surgery procedures, especially as they lose weight. Skin tightening procedures have become extremely popular.”
- Sean Arredondo, M.D., board-certified plastic surgeon at Austin Plastic Surgeon
3. Decreased Stigma & Increase in Men Expressing Desire for Aesthetic Treatments
“The biggest trend in plastic surgery for men is straightforward: more surgery! In the past, men were hesitant to express their desire for plastic surgery, fearing it would demonstrate a lack of confidence. However, due to changes in the job market and increased societal acceptance of plastic surgery, more men are seeking procedures, particularly on the face. In our practice, we have seen a significant uptick in men seeking midface rejuvenation surgery, rhinoplasty and otoplasty—all surgeries aimed at boosting confidence in face-to-face social interactions.”
- Adam Weinfeld, M.D., board-certified plastic surgeon at Austin Plastic Surgeon
References:
1. Future Market Insights - Men’s Skincare Products Market Outlook (2023 to 2033)
2. Qsight Guidepoint
3. Aesthetic Plastic Surgery National Databank Statistics for 2022
