4 Growing Trends in Men’s Aesthetics

Men are turning to aesthetic procedures for weight loss, hair restoration and more to address their biggest insecurities.
Men are turning to aesthetic procedures for weight loss, hair restoration and more to address their biggest insecurities.
Image by toomler at Adobe Stock

Although women are the primary demographic for the skin care and medical aesthetic industries, there is a significant market for men as well. More men are turning to aesthetic procedures and skin care products for self-care and anti-aging benefits. Entire lines are now dedicated to men’s products, with claims they are specifically formulated for men’s skin. The market for men’s beauty continues to grow with no signs of slowing down. Here are four of the latest aesthetic treatments for men rising to the top of the trends. 

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