On November 03, 2026, Medical aesthetics data and analytics provider Guidepoint Qsight announced the launch of its new Consumer Tracker — a proprietary, trend- and survey-based data tool that delivers comprehensive insights on an anonymized basis into the motivations, behaviors, perceptions, and barriers of aesthetics consumers and potential consumers across the United States.
Their Q3 report, The Weight of Opportunity, examines how GLP-1 patients are reshaping the aesthetics market and where aesthetic brands and practices fit into their next chapter.
The new survey-based data tracker comes as GLP-1 medication services are driving medspa and aesthetic physician office revenue growth, with brand names like Ozempic and Wegovy becoming household words.
“While sales measurement informs what’s happening in the market, our Consumer Tracker fills in the ‘why.’ We can now provide a complete view of the total addressable market, not only of active patients but also potential ones,” noted Erik Haines, Managing Director of Guidepoint Qsight. “This tool provides insights into what drives adoption, loyalty, and future demand. It uncovers untapped growth opportunities and emerging consumer trends shaping the aesthetics landscape.”
Based on a proprietary survey developed by Guidepoint Qsight, the Consumer Tracker offers a window into consumer sentiment and an understanding of what drives patient behavior. Key questions the Guidepoint Qsight Consumer Tracker can answer include:
- Who are aesthetics consumers; which segments represent the largest growth opportunities
- What is a brand’s awareness, perception, and usage compared to its competitors
- What drives consumers and what barriers hold them back
- What drives long-term satisfaction, loyalty, and advocacy
- What emerging trends will shape the future of the aesthetics market
“In aesthetics, connecting what consumers think and feel with what is happening in the market is key to any company looking to grow,” said Erika Sheyn, SVP of Aesthetics at Guidepoint Qsight. “Our Consumer Tracker empowers manufacturers and brand teams by giving them a regular view of changing consumer dynamics market opportunity, allowing them to prioritize high-growth segments and allocate investment effectively to respond to trends and meet patient demand, whether a product or a service.”
